Summary
Overview
Work history
Education
Skills
References
Timeline
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Emilie-Mai Knight

Basingstoke

Summary

Results driven marketing strategist with expertise in developing and implementing effective marketing strategies. Proven ability to lead teams, engage stakeholders and leverage data analytics to drive growth. Adaptable and driven with a keen understanding of the Healthcare market and able to identify trends to support business development.

Overview

3
3
years of professional experience

Work history

Marketing Executive

Medicana Clinic
04.2024 - Current
  • Coordinate internal and external events to promote services, and overall exposure, for the brand.
  • Responsible for consultant engagement for both currently practicing and new clinicians.
  • Collaborate with clinicians to construct pathways for new services, and the appropriate way to market these services effectively.
  • Ensure marketing campaigns and initiatives align with hospital goals and objectives.
  • Responsible for driving local engagement through marketing campaigns across social media, print, and SMS.
  • Responsible for building and maintaining relationships with potential and current stakeholders, referrers, and partners.
  • Directly supporting Site Director to maximise current resources and identify opportunities for growth.
  • Oversee data analysis and provide regular reports on feedback metrics and conversion rates, in line with campaigns, and provide actionable recommendations for improvement.
  • Encourage clinician feedback to identify barriers and make adjustments to ensure a smooth and efficient service is provided.
  • Collaborate with all departments to identify opportunities for growth in line with local competitors.
  • Responsible for the onboarding of new clinicians through practising privileges.
  • Optimised SEO practices for improved online presence.

Front of House and Engagement Manager

Healthshare Clinic
Winchester
11.2022 - 05.2024
  • Responsible for the onboarding and training of all new front of house team members, ensuring the highest possible standard of care is delivered.
  • Manage the planning and delivery of large scale projects for the clinic as we expand to an overnight facility.
  • Manage a team of approximately 10 permanent staff members and 3 bank staff members, providing feedback and constructive criticism to encourage development.
  • Contribute to the creation and development of non clinical pathways to ensure the patient journey runs efficiently.
  • Direct point of contact for over 60 consultants and their medical secretaries ensuring all new services are communicated with them swiftly.
  • Responsible for local community engagement through events, mail drop and paid social media posts.
  • Communicate with local GP's and potential referrers to promote brand exposure.
  • Liaise with the senior management team to identify opportunities by presenting ideas and potential areas for improvement.
  • Maintain relationships with current referrers and encourage feedback to monitor services.
  • Communicate new service outcomes and areas for improvement.
  • Handle complaints and feedback and distribute to department leads accordingly.

Patient Administrator

Healthshare Clinic
11.2021 - 11.2022
  • Develop and maintain an up to date database of contacts ensuring accurate and timely communication.
  • Assist with new non clinical pathways.
  • Manage all incoming and outgoing communication including clinic letters, reports, referrals and general enquiries.
  • Liaise with insurance companies for approval of treatments and fees.
  • Directly book patients for their appointments within an allocated time frame.

Education

Everest Community Academy

Basingstoke College of Technology

Skills

  • Marketing strategy
  • CRM, HubSpot
  • Business development
  • Team leadership
  • Stakeholder engagement
  • Data analytics
  • Social Media - Facebook, Instagram
  • Meta Business Suite
  • Canva

References

References available upon request.

Timeline

Marketing Executive

Medicana Clinic
04.2024 - Current

Front of House and Engagement Manager

Healthshare Clinic
11.2022 - 05.2024

Patient Administrator

Healthshare Clinic
11.2021 - 11.2022

Everest Community Academy

Basingstoke College of Technology

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Emilie-Mai Knight