Emeka Anikpe
Croydon,Surrey
Summary
A dedicated and results-driven Audience Manager and Audience Data Specialist with experience across publisher, ad-tech and agency environments. Skilled in audience building and management, platform maintenance, data governance and stakeholder management, with a strong focus on resolving technical issues and supporting cross-functional delivery across MarTech and data teams. Motivated by taking on new challenges, continuously developing professionally and bringing meaningful value to the business.
Overview
15
15
years of professional experience
Work History
Senior Customer Data Specialist
The Telegraph
London
09.2022 - Current
- Built and maintained targeted audiences in customer data platform to enhance campaign effectiveness
- Working with the martech and data teams to ensure delivery of use cases
- Leveraging our real-time messaging / journeys capabilities
- Working with strategic partners in managing maintenance of the platform, tracking any
technical issues and working to resolve them - Working with strategic partners in managing maintenance of the platform, tracking anytechnical issues and working to resolve them
- Updated audience library in Confluence to ensure accurate data access.
- Support the ambitions of the department by developing best practices around audience
and journey builds, data governance and enablement of other departments in the
business.
Audience Manager - DMP Operations Lead for Levi St
OMD EMEA
London
01.2019 - 09.2022
- Directed 2nd & 3rd party data segmentation for markets across Europe and Overseas, ensuring alignment with regional strategies.
- Led taxonomy development for all markets (Europe and Overseas); produced best practice guide enhancing local market understanding across programmatic, YouTube, search, and audience segmentation.
- Examined new 2nd & 3rd party data partners for pilots and supported conversations to prepare for a cookieless future and GDPR compliance.
- Data Strategy (building media plans to assist markets across region Europe and Overseas
- Audience profiling of first party data
- Developed strategy/playbook for brand, creating and presenting client deck for approval, aligning brand objectives with audience insights.
- Generated comprehensive adoption reports to analyse user behaviour across European and Overseas markets.
- Administration & Maintenance (Taxonomy administration, audience administration, audience segmentation strategy, platform & performance reporting)
- Supported QBRs, RFPs and platform demos.
DMP Manager
OMD EMEA
London
11.2018 - 12.2019
- Proactive operation of the DMP on behalf of the client and agencies to deliver real business value
- Drove regional adoption, engagement and expansion of the DMP client-agency programmatic ecosystem with one of the most recognisable CPG brands in the world.
- Supported 20 market agencies in leveraging DMP for enhanced campaign effectiveness.
- Design and push segments in support of programmatic and paid social campaigns; monitor segments' performance mid-flight and provide pre and post insight reports to the OMD media teams.
- Fostered collaboration with technology provider to streamline DMP functionalities.
- Troubleshot and resolved data collection and system integration issues to ensure seamless operations.
- Maintain active dialogue and establish strong working relations with the many levels, functional groups and markets within the client’s organisation.
Campaign Manager
Flashtalking
London
09.2017 - 10.2018
- Managed end-to-end campaign processes, including pre-campaign discussions, setup, ad file delivery, and troubleshooting.
- Coordinated multiple campaigns simultaneously, meeting tight deadlines while delivering exceptional client support on Flashtalking systems.
- Liaised with creative agencies, media buyers, and media owners to facilitate smooth campaign delivery.
- Taking a proactive lead in understanding potential problem areas and ensuring they are avoided or resolved.
- Troubleshooting complex creative, site tagging and tracking issues that may arise throughout the process.
- Attending client briefings, considering how best the client brief can be met and identifying opportunities for increasing revenue and efficiency.
Campaign Manager
Autotrader
London
07.2014 - 08.2017
- Promoted to campaign manager from Junior Ad-Ops Executive.
- Recommended and implemented changes that improved campaign performance outcomes.
- Migrated advertising campaigns to Campaign Manager platform, enhancing operational efficiency.
- Provided data analysis and optimisation using pivot tables and conditional formatting to identify key metrics.
- Escalate any revenue risk due to discrepancies, errors in set-up or under-delivery to account managers.
- Agree a plan with account managers to mitigate revenue loss.
- Updated account manager and agency of large discrepancies and added buffer.
- Proactively identify and fix any campaign errors post go live.
Junior Ad-Ops Executive
Autotrader
London
08.2011 - 07.2014
Education
Bachelor of Science - Computer Information Systems in Multimedia & Design in Mathematics
Kingston University
Kingston upon Thames01-2008
Skills
- Data Management Platforms
- Adobe Analytics
- Data governance
- Audience Insights
- Data Analysis Tools
- Adobe Experience Platform
- Adobe Journey Orchestration
- TTD
- Lotame
- Relay 42
- Microsoft Office suite
- Collaborative Tools
Timeline
Senior Customer Data Specialist
The Telegraph
09.2022 - Current
Audience Manager - DMP Operations Lead for Levi St
OMD EMEA
01.2019 - 09.2022
DMP Manager
OMD EMEA
11.2018 - 12.2019
Campaign Manager
Flashtalking
09.2017 - 10.2018
Campaign Manager
Autotrader
07.2014 - 08.2017
Junior Ad-Ops Executive
Autotrader
08.2011 - 07.2014
Bachelor of Science - Computer Information Systems in Multimedia & Design in Mathematics
Kingston University