Elsa Rice
Summary
Highly-motivated individual with aspirations in business creation and development. Demonstrated success in managing relationships with high-net-worth individuals across diverse industries. Strong analytical skills drive innovative solutions to complex challenges. Proven ability to negotiate favourable outcomes with stakeholders and clients.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work history
Founder & Managing Director
Golden Ponies
Cirencester, Gloucestershire
2019.01 - 2025.08
- Established bespoke broker service for sourcing and selling horses and ponies for HNWIs.
- Achieved six-figure turnover within three years without capital investment.
- Maintained over 75% success rate in client acquisition and transactions.
- Secured over 90% client retention through repeat business and referrals.
- Cultivated long-term relationships with HNWI and UHNWI clients by understanding individual motivations.
- Conducted extensive travel for client meetings, viewings, events, and business promotion.
- Developed and executed comprehensive business development strategies aligned with core values.
- Produced all marketing materials to enhance communication and brand visibility.
Lifestyle Manager
Private Individual
London & International
2016.01 - 2019.01
- Represented 5 high net worth individuals in luxury holiday property markets.
- Acquired 3 new clients, including investors and end users, to expand portfolio.
- Acted as primary point of contact for multiple businesses, ensuring effective communication.
- Attended meetings, exhibitions, and social events in UK and abroad to network.
Freelance Lifestyle Manager
Private individuals
International
2013.01 - 2016.01
- Provided comprehensive professional and personal support to diverse high-net-worth individuals.
- Assisted clients across various sectors, including property, travel, and luxury fashion.
- Planned intricate regional and international travel arrangements efficiently.
- Operated independently, stepping in for clients as necessary while maintaining discretion.
Travel Specialist – East Africa
Audley Travel
2012.01 - 2013.01
- Developed bespoke luxury safaris following extensive travel in East and Southern Africa.
- Established relationships with clients to create tailored quotes based on individual motivations.
- Managed bookings from initial quote through to post-trip follow-up calls.
- Delivered excellent customer service while resolving international issues as they arose.
Rider and Producer
Freelance
Devonshire
2006.01 - 2011.01
- Managed pony production and riding activities for self and clients prior to, during, and subsequent to degree completion.
Education
Bachelor's Degree - BSc (Hons) in Real Estate
Royal Agricultural University
Cirencester, Gloucestershire 2007.09 - 2010.06
Level Four Diploma - Therapeutic Counselling
Gloucestershire College
Cheltenham, Gloucestershire 2021.07 - 2023.07
Skills
- Client acquisition and relationship management
- Business development and sales
- Project management
- Technical proficiency
- Microsoft Office Suite
- Website design and development
- Adobe Photoshop expertise
- Social media strategy and management
- CRM systems utilization
References
Multiple references are available upon request.
Hobbies and Interests
With a keen interest in psychology, I studied therapeutic counselling alongside running my business. Whilst I have no drive to practice, I find the knowledge and skills I gained invaluable in building relationships with clients., I have previously competed in eventing, showjumping and dressage, with a longstanding interest in racing and polo as a spectator. I enjoy running, travel and photography, and plan to try more sailing in the warmer months!
Timeline
Level Four Diploma - Therapeutic Counselling
Gloucestershire College
2021.07 - 2023.07
Founder & Managing Director
Golden Ponies
2019.01 - 2025.08
Lifestyle Manager
Private Individual
2016.01 - 2019.01
Freelance Lifestyle Manager
Private individuals
2013.01 - 2016.01
Travel Specialist – East Africa
Audley Travel
2012.01 - 2013.01
Bachelor's Degree - BSc (Hons) in Real Estate
Royal Agricultural University
2007.09 - 2010.06
Rider and Producer
Freelance
2006.01 - 2011.01