Eloise Welch
Greenhithe,Kent
Summary
Dynamic and results-driven professional with extensive expertise in luxury goods, retail operations, and business development. Demonstrates exceptional skills in data analysis tools, stock rotation processes, and loss prevention techniques. Adept at visual merchandising insight and strategic forecasting to enhance brand awareness and customer satisfaction. Proficient in Microsoft Office suite, CRM software utilisation, and retail software fluency to drive sales leadership and store operations efficiency. Committed to fostering brand loyalty development through effective communication proficiency and motivational leadership style. Career goals include leveraging commercial acumen to optimise inventory management expertise and expand business growth opportunities.
Charismatic leader with flair for customer service and team management, excelling in fostering client relationships and driving sales growth. Combines strong organisational skills, ensuring seamless shopping experience. Dedicated to elevating store performance and enhancing brand loyalty.
Offering strong customer service and leadership skills, with experience in managing teams and driving sales. Knowledgeable about visual merchandising, inventory management, and creating positive shopping environment. Ready to use and develop communication, problem-solving, and organisational skills in service or operational role.
Overview
25
25
years of professional experience
2
2
years of post-secondary education
Work history
Boutique Manager
Lindt
10.2017 - 11.2025
- Motivating, inspiring and developing my team towards the successful execution of a retail plan through staff meetings, Service trainings, 1-2-1 meetings, Development plans, conducting staff performance reviews and providing regular feedback.
- Shop floor trainings and leading by example to create a team of brand ambassadors who are experts at delivering our service proposition and exceeding customer expectations every day.
- Resolving customer complaints in a calm and effective way.
- Responsibility for store expenditure by insuring KPIs are met, accountable for stationary ordering, staff recruitment and scheduling, ordering stock and managing petty cash.
- Conducting monthly compliance audits and management of loss prevention through weekly cycle counts and quarterly inventory audits.
- Accountability for the operational excellence and financial performance of my store, such as maximising sales turnover and store profitability to grow and drive the business forward.
- Exceeding store sales and profit targets.
- Tracking of store KPI’s, identifying opportunities and risks.
- Ensuring in store marketing activities are managed and executed well and conducting daily floor walks to ensure that merchandising plans are adhered to.
- As the national recruitment ambassador for the retail management team, I provide training, offer guidance and ensure that a fair, transparent and consistent recruitment process in place across all our store teams.
- One of company’s Mental health first aiders
- Developed team spirit amongst staff members through regular meetings and team-building activities.
- Implemented an efficient rota system to ensure adequate staff coverage during peak hours.
- Coordinated seasonal sale events which significantly increased footfall in the store.
- Maintained visually appealing store front that attracted foot traffic into the store.
- Handled all financial transactions, ensuring accuracy and accountability at all times.
- Supervised sales assistants during busy periods to minimise queues and maximise sales.
- Responded promptly to customer complaints, maintaining customer loyalty whilst resolving issues effectively.
- Oversaw daily operations of boutique ensuring smooth running of business operations at all times.
- Provided expert fashion advice to customers, increasing satisfaction and repeat business.
- Boosted sales with regular product promotions and highly visible window displays.
- Nurtured a welcoming atmosphere in the boutique leading to positive customer reviews.
- Liaised with visual merchandisers for consistent brand representation across all displays in the shop.
- Balanced cash registers at close of business each day, ensuring financial integrity was maintained.
- Managed boutique inventory for optimal stock levels and variety.
- Enhanced customer service by training staff in effective communication and problem-solving techniques.
- Ensured high standards of cleanliness throughout the boutique to create a pleasant shopping environment.
- Oversaw business staffing and training, building successful, customer-focused team.
- Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
- Maintained detailed and current records of inventory, personnel activities and business finances.
- Enforced service standards to maintain establishment reputation for excellence.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
- Analysed consumer data to predict future purchasing trends for informed decision-making.
- Evaluated products to select mix meeting current customer demand.
Store Manager
Fossil Bluewater
03.2017 - 10.2017
- Developing my team by monitoring staff PDPs, team meetings and conducting monthly 1-2-1.
- Management and successful execution of in-store marketing activities and visual merchandising plan.
- Responsibility for the recruitment of my team and for ensuring that they are passionate and driven individuals through training and a comprehensive induction.
- Staff rostering, ensuring that staffing is optimised to meet the business demands.
- Accountability for the operational excellence and financial performance of my store, such as maximising sales turnover and store profitability to Grow and drive the business forward.
- Exceeding store sales and profit targets, Tracking of store KPI’s, identifying opportunities and risks.
- Coached underperforming employees improving their job performance significantly.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Developed a team-oriented environment by implementing effective leadership strategies.
- Upheld health and safety regulations within the premises to ensure a safe shopping environment.
- Monitored inventory levels consistently to avoid stock shortages or overages.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Assisted customers in locating products around the shop floor promptly.
- Implemented promotional displays to increase product visibility and sales.
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Maintained an organised stock room for easy accessibility of goods.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Handled cash transactions accurately, minimising financial discrepancies at the till.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Streamlined operations to maximise efficiency and minimise waste.
- Facilitated smooth checkouts by maintaining efficient till operations.
- Resolved customer complaints effectively, protecting the store's image and consumer relationships.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Ensured high levels of customer satisfaction with proactive interaction and prompt issue resolution.
- Oversaw business staffing and training, building successful, customer-focused team.
- Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
- Created seasonal sales plans with varying stock and promotional strategies.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
- Enforced service standards to maintain establishment reputation for excellence.
- Maintained detailed and current records of inventory, personnel activities and business finances.
- Analysed consumer data to predict future purchasing trends for informed decision-making.
- Evaluated products to select mix meeting current customer demand.
- Established clear budgets with sound controls to keep business operating with optimum finances.
Flagship Manager
Aspinal of London,
Selfridges, London
03.2012 - 03.2017
- I was promoted two times during my time at Aspinal this was due to self-development, hard work and commitment, consistent exceeding of company expectations and increasing sales turnover by 25%.
- Managed team dynamics by implementing conflict resolution strategies.
- Delegated tasks efficiently to maximise productivity.
- Maintained inventory control, reduced stock shortages.
- Delivered high-quality products to increase customer satisfaction.
- Fostered a positive work environment with regular team-building activities.
- My final role was as the multi-site concession manager, leading a team of 28 in our flagship branch at Selfridges, I held this role for 3 years.
- Accountability for driving consistent growth by achieving goals, maintaining team engagement, and driving my store to exceed business expectations.
- Staff coaching, effectively delivering information to the team and ensuring all rules and procedure is adhered to, whilst ensuring that quality and standards are met.
- Managing the team by flexing between coaching and directive leadership and ensuring staff development and the PDR process is adhered to.
- Monitoring the sales, KPI’s and high service results and maximising performance through stretching and achievable goals and analysing sales performance in weekly, monthly, and yearly reviews to take corrective action where necessary.
- Developing quarterly business plans, including a detailed marketing and product plans.
- Managing staff rosters including staff holidays on 2 sites.
- Completion of all HR related paperwork.
- Coordinated cross-departmental collaboration for improved workflow.
- Boosted department efficiency by streamlining operational processes.
- Developed accurate sales forecasts for improved strategic planning.
- Facilitated staff training, resulting in better customer service.
- Enforced safety regulations to reduce workplace accidents.
- Cultivated strong relationships with clients to secure repeat business.
- Led performance reviews, identified areas for improvement.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Monitored health and safety measures for guaranteed compliance.
- Coordinated hiring, recruitment and training strategies to build successful team.
- Organised financial and operational data to help with yearly budgeting and planning.
- Designed and implemented training to further develop staff based on business goals.
- Investigated issues affecting group operations, prepared reports and helped correct problems.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
- Analysed and resolved complex resource management issues for optimised scheduling.
Business Manager
Clinique
Westfield, City of London
10.2010 - 03.2012
- I was promoted once during my time at Clinique this was due to self-development, good performance results, hard work and commitment, I spent my final 18 months with the brand working as a manager in one of our Top 5 stores.
- Managed budget forecasts to ensure financial stability.
- Devised sales targets, driving the team's motivation and focus towards achieving them.
- Facilitated team building workshops, boosting overall morale.
- Enhanced productivity by implementing new workflow systems.
- Ensured compliance with regulations by conducting routine audits on operations procedures and processes.
- Resolved conflicts amongst staff, promoting a harmonious work environment.
- Identified growth opportunities to expand company reach.
- Streamlined business operations to improve efficiency.
- Conducted performance reviews to identify areas of improvement.
- Coordinated cross-departmental communication for seamless execution of projects.
- Monitored health and safety measures for guaranteed compliance.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Oversaw facility maintenance and allocated needed resources to meet standards.
- Established clear budgets and cost controls strategies to meet objectives.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Organised financial and operational data to help with yearly budgeting and planning.
- Represented organisations at seminars, conferences and business events.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
Assistant Manager
Proactiv Solutions, Melbourne, Australia
10.2009 - 09.2010
- This was a skin care brand owned by Guthy Renker
Concession Manager
Origins, Concession Manager, Boots, Kensington, London
Kensington
01.2007 - 09.2009
Concession Manager
Benefit Cosmetics, Concession Manager, Boots, Kensington, London
Kensington
09.2005 - 01.2007
Team leader
Elizabeth Arden, Team leader, London Selfridges
01.2004 - 11.2005
Customer Service Advisor
Beauty Consultants Bureau (BCB), Customer Service Advisor
02.2001 - 01.2004
- Various department stores in London until I was headhunted by Elizabeth Arden
Education
NVQ Level 4 - Independent study
Lifetime training
01.2021 - 01.2023
Level 2 Functional Skills Mathematics - undefined
City and Guilds
01.2021 - undefined
Advanced GNVQ - undefined
Mental health first aid
/2023 -
Skills
- Data analysis tools
- Stock rotation processes
- Luxury goods specialism
- Complaint resolution adeptness
- Loss prevention techniques
- Visual merchandising insight
- Microsoft office suite proficiency
- Competitor awareness
- Retail math knowledge
- Store operations proficiency
- Staff leadership and training
- Luxury goods knowledge
- Social media marketing savvy
- Customer satisfaction focus
- Time and task prioritisation
- Strategic forecasting
- Retail software fluency
- Personnel training capability
- Store layout planning
- Brand awareness promotion
- Inventory control efficacy
- Business development competency
- CRM software utilisation
- Budget management
- Exceptional communication
- POS system operation
- Retail law understanding
- Cash handling accuracy
- Motivational leadership style
- Retail sales expertise
- Product display designing
- Cash handling
- Financial reporting
- Commercial acumen
- Stock control systems
- Employee motivation techniques
- Performance monitoring
- Profit and loss understanding
- Staff mentoring
- Loss prevention strategies
- Staff retention techniques
- Microsoft Office proficiency
- Business Analytics
- Health and Safety regulations
- Sales Leadership
- Brand Promotion
- Product ordering
- Security procedures
- Budget oversight
- Store security vigilance
- Stock control systems understanding
- Time efficiency
- Merchandising plan execution
- Store operations efficiency
- Project management tools familiarity
- Financial reporting accuracy
- Safety consciousness
- Communication effectiveness
- Data analysis and interpretation
- Inventory forecasting techniques
- Warehouse management system operation
- Inventory management expertise
- Brand loyalty development
- Communication proficiency
- Sales promotion implementation
- Product knowledge proficiency
- Multitasking proficiency
- Resilience under pressure
- Initiative taking
Timeline
NVQ Level 4 - Independent study
Lifetime training
01.2021 - 01.2023
Level 2 Functional Skills Mathematics - undefined
City and Guilds
01.2021 - undefined
Boutique Manager
Lindt
10.2017 - 11.2025
Store Manager
Fossil Bluewater
03.2017 - 10.2017
Flagship Manager
Aspinal of London,
03.2012 - 03.2017
Business Manager
Clinique
10.2010 - 03.2012
Assistant Manager
Proactiv Solutions, Melbourne, Australia
10.2009 - 09.2010
Concession Manager
Origins, Concession Manager, Boots, Kensington, London
01.2007 - 09.2009
Concession Manager
Benefit Cosmetics, Concession Manager, Boots, Kensington, London
09.2005 - 01.2007
Team leader
Elizabeth Arden, Team leader, London Selfridges
01.2004 - 11.2005
Customer Service Advisor
Beauty Consultants Bureau (BCB), Customer Service Advisor
02.2001 - 01.2004
Advanced GNVQ - undefined
Mental health first aid
/2023 -