Elliot Scott

Responsible for leading acquisition and rewards strategies across all markets and brands, shaping bonus performance, retention and brand growth across multiple regions. Working closesly with stakeholders across acquisition, media, brand and country teams, delivering market-relevant campaigns and compliance-led improvements. Applying knowledge of sports, casino, CRM and audience behaviour to strengthen performance and support commercial goals.

• Since joining have reduced the cost of bonus abuse by 50% in 18 months.
• Managed, launched and tested upwards of 50+ new bonuses across the makerting mix.
• Helped in the launch of 10 new brands over multiple markets.
• Responsible for the product improvements to the bonus performance, as well as introducing prodcuts to tackle abuse from registration onwards.

Tasked with growing and maintaining multiple regions within the business and ensuring profitability. This involved coordinating and managing multiple teams within the business.

• Planning of large scale retention campaigns and forecasting results.
• Pivottable in securing, managing, and driving success on huge brand deals for the business externally, both with the highest-profile sportspeople and a number of marketing and CRM-based partners.
• Consistent growth and record numbers for multiple regions throughout time there
• Securing the only industry deal ever to work with the biggest cricket superstars in the world including Ben Stokes, KL Rahul and more.
• Utilizing those deal to create never before seen retention offers and CRM campaigns to give players once in lifetime opportunities, grow the payer base and increase retention

Taking multiple regions from scratch to a high operational standard, this was a great experience in starting from 0 with small resources and being all departments myself.

Further to country management, I also oversaw the whole CRM team, structure and execution for multiple regions with a large focus on the new launch of the Ontario license in Canada.

The largest part of the role was to grow and manage a CRM team through an extremely important time for the business running both day to day CRM to future plan for new regions and licenses.

• A scratch launch of the region with limit resource
• Sole responsibility for the re-structure & development of the business wide CRM goals & plans
• Development and management of the CRM team oversees.
• New license CRM plan and execution to over 1.5 million accounts.

Although only short this was a great chance to manage budgets and KPI on a larger scale than before.

• Plan and execute large budget strategies.
• Work with large international partners.
• Manage a large team of 10+ across all sectors withing a single office

Unfortnately i despite improving KPIs In was made redundant due to PariMatch being a Ukrainian owned and the ongoing war.

First role in sole repsoinsibilty of a regions performance with challeninging budgets, products and resources. Was able to deliver growth YoY while achieving some great milestones;

• Complete responsibility of all decisions performance of the region.
• Consistent P&L & EBITDA growth and KPI acheievement.
• Using my expericene helped grow the brand from scratch to deliver record breaking NGW and revenue MoM.
• Delivery of the first ex Indian cricketer as brand ambassador within the industry.
• Creation, responsibility and execution of regions marketing budgets.
• Delivery of a complete rebrand during time involving cusomter interaction ona regular basis.
• Fastest growing market within the ComeOn group.

Initially hired as part of the CRM & retention team across all regions, performance led to having a small team of my own within the first year.

This was until I was hand-selected to be part of a team of three to launch and grow the Indian market for the brand.

• Took the region from £0 to £40m NGW in 20 months.
• The role gave my insights and understanding of how each team works and what each team needs to do to optimize performance to the India audience.
• Responsible for complete sportsbook marketing plans and direction.
• A key part in signing a number of high caliber sponsorship deals including two flag lines sponsorships of International Cricket boards
• Management of other stakeholder teams to ensure top local performance
• Execution the companies first cricket ambassador from selection to go live.
• Management of local India teams consultant for payments, social media and much more.