Elliot Gierak
Derby,Derbyshire
Summary
A seasoned professional with expertise in digital trading and commercial performance, specialising in online trading optimisation and sell-through analysis. Demonstrates proficiency in conversion improvement and stock availability enhancement, alongside executing successful seasonal launches. Skilled in sales performance reporting and cross-functional trading collaboration, utilising systems such as Centra, Klevu, Klayvio, PowerBi, TripleWhale, and Google Analytics. Adept at liaising with marketing and merchandising teams, coordinating photography and content, and resolving customer issues. Career goals include advancing strategic initiatives that drive commercial success through innovative digital solutions.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Digital Merchandiser
Paul Smith Ltd
Nottingham, Nottinghamshire
2021.08 - Current
- Owned day-to-day digital trading for key product categories, driving revenue, profit growth and market share.
- Monitored stock levels across the full online catalogue to ensure optimal availability and minimise lost sales.
- Analysed stock cover and sell-through rates to identify risks and opportunities, protecting revenue and margin.
- Proactively identified opportunities to increase online product range and depth of stock to drive sales growth and profitability.
- Partnered with buying and supply chain teams to optimise stock allocation for digital demand.
- Used trading data to recommend stock uplifts on high-performing SKUs and reduce exposure on slow movers.
- Built and executed profitable sales plans aligned to stretching commercial targets.
- Used customer insight and performance data to increase conversion, AOV and order growth.
- Managed online trade overlays and promotional strategies to maximise peak trading periods.
- Leveraged analytics tools (e.g. GA, Power BI, TripleWhale) to identify performance drivers and optimise trading activity.
- Translated customer behaviour data into actionable trading strategies.
- Monitored KPIs including conversion rate, traffic, revenue, margin and customer acquisition.
- Used insight to inform performance marketing and digital investment decisions.
- Identified underperformance and implemented corrective actions to drive measurable improvement.
Online Trading Assistant
Paul Smith Ltd
Nottingham
2017.02 - 2021.08
- Support day-to-day eCommerce trading operations with responsibility for stock performance, sell-through monitoring and online product optimisation.
- Produce weekly best-seller and sell-through reports via Omnivue to inform trading decisions.
- Monitor product performance and proactively identify stock risks, ensuring top-performing products remain available online.
- Collaborate with merchandising and marketing teams to highlight trading opportunities and drive incremental revenue.
- Oversee seasonal buy progression, ensuring timely product uploads and launch readiness.
- Manage product uploads and front-end merchandising adjustments via Magento to optimise customer experience and usability.
- Work cross-functionally with photography and content teams to deliver seamless product launches.
- Conduct fraud prevention checks and support operational order management.
- Contribute to continuous improvement of online customer journey and conversion performance.
Photography Studio Assistant
2015.02 - 2017.02
- Supported end-to-end studio operations for eCommerce and campaign shoots.
- Coordinated product sample management and stock control for seasonal launches.
- Partnered with Online VM team to ensure shoot readiness aligned with trading timelines.
- Contributed to efficient workflow during peak trading and campaign periods.
Temporary Customer Services Advisor (E-Commerce)
2014.11 - 2015.01
- Managed customer enquiries and order processing during peak trading periods.
- Processed telephone and email orders via Magento.
- Liaised with logistics and warehouse teams to resolve delivery and stock issues.
- Monitored stock via CIMS and supported availability optimisation.
Assistant Store Manager
Cruise Fashion Ltd
Derby & Nottingham
2013.01 - 2014.01
- Co-led store performance against weekly and seasonal sales targets.
- Analysed daily sales reports to identify best/worst sellers and adjust merchandising focus.
- Managed rotas, staffing budgets and team performance.
- Delivered product knowledge training to improve conversion and upselling.
- Handled escalated customer complaints in line with company policy.
- Progressed from Sales Assistant to Assistant Store Manager
- October 2008 – September 2014
Key Holder & Visual Merchandiser
2011.01 - 2013.01
- Managed store operations in absence of senior leadership.
- Produced and analysed daily sales reports to drive in-store trading decisions.
- Adjusted store layout and VM based on sales trends and seasonal performance.
- Collaborated with Head Office on seasonal campaign execution.
Education
BA (Hons) - Business (Enterprise)
University of Derby
Derby 2008.01 - 2010.01
BSc (Hons) - E-Business
University of Liverpool
2006.01 - 2007.01
A-Levels - ICT & Business Studies
Landau Forte College
Skills
- Digital Trading & Commercial Performance
- Online trading optimisation
- Sell-through & best-seller analysis
- Conversion & stock availability improvement
- Seasonal launch execution
- Sales performance reporting
- Cross-functional trading collaboration
- Systems & Tools - Centra, Klevu, Klayvio, PowerBi, TripleWhale & Google Analytics
- Stock systems (PRIMA)
- Excel & reporting analysis
- Marketing & merchandising liaison
- Photography & content coordination
- Customer issue resolution
Certification
Full UK Driving Licence
Timeline
Digital Merchandiser
Paul Smith Ltd
2021.08 - Current
Online Trading Assistant
Paul Smith Ltd
2017.02 - 2021.08
Photography Studio Assistant
2015.02 - 2017.02
Temporary Customer Services Advisor (E-Commerce)
2014.11 - 2015.01
Assistant Store Manager
Cruise Fashion Ltd
2013.01 - 2014.01
Key Holder & Visual Merchandiser
2011.01 - 2013.01
BA (Hons) - Business (Enterprise)
University of Derby
2008.01 - 2010.01
BSc (Hons) - E-Business
University of Liverpool
2006.01 - 2007.01
A-Levels - ICT & Business Studies
Landau Forte College