A multi-faceted digital media and communications expert with significant experience across the highest level of European football.
Overview
8
8
years of professional experience
Work history
UEFA Men's Football Social Media Editor
InCrowd Sports
London
2024.03 - Current
Lead on the UEFA EURO social media channels: Instagram, TikTok, X, Facebook, WhatsApp (76.2 million combined followers)
Sole responsibility to create and post content for EURO 2024, Nations League and World Cup qualifiers
Day-to-day management responsibility of a social media assistant, who posts across the UEFA Men's Youth and UEFA Futsal channels
Regularly provide support to UEFA Champions League, UEFA Europa League, UEFA Conference League channels, particularly on match nights
Play a key role in creating sponsor and commercial content across match nights
Experience working across all UEFA major events and finals, including on-site content capture
Communications Officer - Social Media
AFC Bournemouth
Bournemouth
2020.01 - 2024.03
Day-to-day management of the club's social media channels and key role in long-term strategy
Leading role in club's social-first video approach, including sole responsibility of the club's TikTok channel
Edited the club's matchday magazine, which including regularly arranging off-site shoots with players, staff and other stakeholders
Regularly interviewed players for the club's YouTube channel, including on matchdays
Extensive communications experience
Media Manager
Leyton Orient
London
2018.08 - 2020.01
Senior level staff member with management responsibilities for team of full-time and part-time members of staff
Lead role on all club's digital media content and long-term strategy, as well as significant communications experience
Introduced key new content strategies: new club website, the club's
first official streaming service and a weekly behind-the-scenes preview show called 'The O's Show'
Regularly captured content during live events, in particular on matchdays
Gained unique crisis management experience, such as responding to
head coach Justin Edinburgh's sudden passing in June 2019
Education
Bachelor of Arts - Film Production
Central Film School London
London
/2016 - /2018
Skills
Extensive Adobe Creative Suite experience
On-site content capture experience
Experience working with high-profile talent
Experience across major international sporting events
Director of Marketing/Social Media, Choreographer at Clocktower Players Inc.Director of Marketing/Social Media, Choreographer at Clocktower Players Inc.