Elliot Bailey
Laurencekirk,Aberdeenshire
Summary
Professional Sales Executive with 15 years of experience attending to needs of customers and converting prospects to increase sales. Accomplished in emphasising service features and benefits whilst understanding the customers pain points within the business, quoting prices, discussing credit terms, preparing sales order forms and developing reports. Strong in overcoming objections from prospective customers to maximise sales opportunities.
Overview
16
16
years of professional experience
Work history
Case construction sales executive
HRN
Insch, Aberdeenshire
2025.12 - Current
- Navigated challenging negotiations, achieving successful deal closure without compromising on profitability. £600,000 year to date with a target of 2.5M.
- Daily use of CRM systems that improved tracking of sales activities and client interactions.
- Developing a strong customer based followed with excellent customer service, leading to referral business.
- Managed key client accounts meticulously, ensuring consistent delivery of service excellence to maintain.
- Promote all aspects of the case construction range where possible and create a cost effective solution for the business.
- Prioritised important tasks effectively under pressure situations ensuring seamless operations during peak times.
Business development manager
FILPUMPS INVERURIE
Inverure, Aberdeenshire
2025.08 - 2025.12
- Defined and implemented robust account management strategies while managing business-wide expectations supporting good sales volumes. Figures sitting £325,000 across in new business working closely with a number of whiskey distillery and food processors across Scotland.
- Aided commercial decision-making by analysing and disseminating monthly sales and profit insights.
- Fostered, maintained and nurtured strong client relationships in support of business development.
- Account mapped across 215 different distilleries across Scotland to identify key decision makers.
UK & Ireland Sales Manager
TE PARI PRODUCTS LTD
2024.03 - 2025.07
- Manage sales across the UK and Ireland, specifically focusing on the Racewell Sheep Handler product line for this global leader in stress-free livestock handling solutions. Coordinate inbound and outbound enquiries, effectively generating new business and leads at every opportunity to drive further growth. Maintain accurate CRM records, ensuring seamless internal processes.
- Key achievements
- Achieved year-to-date sales turnover of £1.1M; delivered ambitious profit targets while delivering exceptional customer service and ensuring customer satisfaction.
- Participated in key agricultural shows across the UK, showcasing products and building strong industry relationships.
- Facilitated the full sales process, from initial enquiries, site visits, and quotations to product fulfilment.
- Developed in-depth product knowledge to become a specialist in Te Pari's livestock handling systems, enabling highly effective sales conversations and customer engagement.
- Provided farm demonstrations and site visits, helping customers understand the product range and its benefits in a practical setting.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
Agricultural and Plant Sales Executive
HRN Tractors, Stirling
Stirling
2020.11 - 2024.03
- Increased profit within this family-run business selling new and used tractors, agricultural machinery, ground-care, and plant machinery. Collaborated with a service-driven team to ensure timely completion of equipment sales within deadlines for European, Canadian, and American customers.
- Key achievements
- Broke all records in 2022 having secured sales valued at £4.12m despite a turbulent economic climate, with profit margin at 14% - named as a top-performer from a team of 12 people.
- Prospected and followed-up customers using internal CRM system.
- Maximised conversion rates having screened, resolved and redirected incoming enquiries (via multiple channels) in alignment with strict service expectations.
- Embedded a culture of exceptional customer service across four departments.
- Efficiently organised exports or auctions to ensure timely arrival.
- Led and empowered Paint, Fabrication and Valet departments to maximise stock availability.
- Promoted brand and product awareness via engaging advertising collateral alongside Marketing teams.
Assistant Retail Manager
PETER VARDY VAUXHALL AND LAND ROVER, Aberdeen
Aberdeen
2012.10 - 2020.11
- Led, motivated and provided strategic direction to Retail team staff; created and maintained a positive environment to encourage and support sales teams. Developed, implemented and monitored cost-effective advertising campaigns and merchandising strategies to enhance dealership awareness. Optimised sales performance through coaching, management, customer interaction and lead generation. Defined and implemented strategies and action plans to increase finance, insurance and warranty sales.
- Key achievements
- Inspired team to sell vehicles and add-on products, such as finance and GAP insurance in alignment with Financial Conduct Authority (FCA) regulations (FCA-approved Advisor).
- Facilitated the timely completion of ad-hoc administration, including completion of finance applications within stringent FCA and GDPR (data protection) regulations.
- Achieved finance penetration and profit targets for add-on products, including paint protection insurance.
Sales Executive
2010.10 - 2016.10
- Embedded a focus on customer care and satisfaction to exceed challenging sales targets; called upon skills in relationship-building to foster long-lasting relationships. Engaged with clients to analyse and delineate their requirements and promote vehicles while up-selling products, including finance. Maintained meticulous attention to detail to ensure compliance with internal best practices while selling finance, GAP insurance, and value-added products. Professionally appraised used vehicles provided valuations and explored disposal channels while identifying and converting ‘full margin’ opportunities into cross-selling potential.
- Key achievements
- Maintained a profitable and sustainable pipeline of prospects while responding to leads and delivering memorable customer experiences within Key Performance Indicators (KPIs).
- Proactively identified and secured repeat and additional vehicle sales using prospecting, follow-up and referral methods.
- Prepared and distributed engaging customer communications aligned with brand tone of voice.
Custom Installations Sales Adviser
BOOTH FOR BETTER SERVICE, Inverurie
Inverurie
2010.02 - 2012.10
- Defined customer service principles and provided operational support to ensure consistency across domestic and commercial sales while collaborating with a multifaceted and high-performing team; maintained a perceptive and responsive approach to sales and client engagement.
- Key achievements
- Utilised communication skills to articulate complex product details to non-technical audiences.
- Displayed versatility and adaptability to seamlessly support Sales Floor team during peak trading periods.
- Collaborated with Installation staff to ensure achievement of customer expectations and lead times.
Education
HND - Mechanical Engineering
GLASGOW NAUTICAL COLLEGE
Glasgow 2006.01 - 1 2010
8 standard Grades - undefined
INVERURIE ACADEMY
Inverurie 2002.01 - 1 2006
Skills
- Sales Lifecycle Management
- Customer Service Management
- Team Collaboration
- Relationship-Building
- Interpersonal Communication
- Decision-Making
- Revenue Generation
- Influencing and Negotiation
- FCA Standards
- Internal CRM Systems
- Business-To-Business sales
- Technical proficiency
- Value proposition development
References
References available upon request.
Timeline
Case construction sales executive
HRN
2025.12 - Current
Business development manager
FILPUMPS INVERURIE
2025.08 - 2025.12
UK & Ireland Sales Manager
TE PARI PRODUCTS LTD
2024.03 - 2025.07
Agricultural and Plant Sales Executive
HRN Tractors, Stirling
2020.11 - 2024.03
Assistant Retail Manager
PETER VARDY VAUXHALL AND LAND ROVER, Aberdeen
2012.10 - 2020.11
Sales Executive
2010.10 - 2016.10
Custom Installations Sales Adviser
BOOTH FOR BETTER SERVICE, Inverurie
2010.02 - 2012.10
HND - Mechanical Engineering
GLASGOW NAUTICAL COLLEGE
2006.01 - 1 2010
8 standard Grades - undefined
INVERURIE ACADEMY
2002.01 - 1 2006