Ellie Spencer
Betley,Crewe
Summary
With a robust track record in creative leadership, my expertise lies in elevating brand narratives through innovative marketing strategies. I have over 12 years experience in the industry, overseeing dynamic creative teams, producing engaging campaigns and executing brand briefs to the highest quality.
Overview
15
15
years of professional experience
Work history
Senior Creative Lead
Fox Group International
Warrington
2023.10 - 2024.12
- Directly managed a creative team of designers, art directors, videographers, and animators, leading hiring, training, and professional development.
- Fostered a culture of growth through effective collaboration and conducting workshops on brand strategy for internal understanding.
- Reported directly to the Commercial Director, managing budgets for creative projects and optimising resource allocation.
- Implemented streamlined creative production processes, including an external photography retainer.
- Developed marketing plans with the Head of Marketing, ensuring alignment with departmental goals while managing multi-channel campaigns.
- Project-managed cross-functional teams for seamless execution ensuring timely and high-quality delivery.
- Directed creative strategies across diverse projects in alignment with brand goals.
- Ensured consistency in brand messaging and visual identity across all platforms and materials.
- Reviewed and approved all creative work, providing constructive feedback to ensure high standards of creativity and effectiveness.
Marketing Campaign Lead
LOOKFANTASTIC.COM
Manchester
2023.07 - 2023.10
- Drove a 12-month marketing calendar, handling global brand and marketing campaigns across various channels.
- Ensured consistency in brand messaging and visual identity across all platforms and materials, including advertising, websites, and social media.
- Managed creative briefs, budgets and resources efficiently to optimise project delivery.
- Advised businesses on branding strategy, improving market presence.
Creative and Art Direction Lead
The Hut Group
Manchester
2018.07 - 2023.10
- Mentored a team of creatives and lead larger-scale campaigns within the studio
- Established templates and asset libraries to streamline processes and boost productivity.
- Collaborated with clients to understand their vision and integrated feedback into design processes.
- Maintained a strong understanding of industry trends, ensuring relevance in design strategy.
- Collaborating with wider teams to establish strong visions for each brand, mainly directing on-set across video and photography campaigns
- Overseeing all areas of concepting, production briefing, shoot plans, talent bookings/castings, retouch and video editing
Freelance Creative
Self-employed
2016.11 - 2018.06
Creative
LOVE
Manchester
2015.06 - 2016.11
Creative
Havas
Manchester
2014.09 - 2015.06
Mid-weight graphic designer
Quintessentially Creative
London
2013.06 - 2014.12
Kitchen designer
Staffordshire Kitchens & Bedrooms
Stoke-on-Trent
2010.01 - 2012.08
Education
Bachelor of Arts - Visual Communication
University of the Arts London
London /2012 - /2013
Foundation Degree in Arts - Graphics and Digital Design
Staffordshire University
Stoke-on-Trent /2010 - /2012
BTEC - Graphic Design and Media
Newcastle-under-Lyme College
Newcastle-under-Lyme /2008 - /2010
Skills
- Strategic direction
- Project management
- Creative direction
- Leadership
- Cross functional collaboration
- Campaign development
- Process Improvement
- ROI-Driven approach
References
- Steven Fowler, Commercial Director, Fox Group, 07562616356, sfowler@foxgroupint.com
- Giorgrio Murro, Executive Producer, former DOP, THG Studios, 07702753654, gm@hiddengemcreatives.com
- Alan Davies, Creative & Studio Director, Team ITG, 07962206041, alanstanleydavies@googlemail.com
Timeline
Senior Creative Lead
Fox Group International
2023.10 - 2024.12
Marketing Campaign Lead
LOOKFANTASTIC.COM
2023.07 - 2023.10
Creative and Art Direction Lead
The Hut Group
2018.07 - 2023.10
Freelance Creative
Self-employed
2016.11 - 2018.06
Creative
LOVE
2015.06 - 2016.11
Creative
Havas
2014.09 - 2015.06
Mid-weight graphic designer
Quintessentially Creative
2013.06 - 2014.12
Kitchen designer
Staffordshire Kitchens & Bedrooms
2010.01 - 2012.08
Bachelor of Arts - Visual Communication
University of the Arts London
/2012 - /2013
Foundation Degree in Arts - Graphics and Digital Design
Staffordshire University
/2010 - /2012
BTEC - Graphic Design and Media
Newcastle-under-Lyme College
/2008 - /2010