Ellie Peters
Twickenham
Summary
Award winning Creative Leader with a proven track record of delivering culture-led campaigns that perform for every channel and audience. I prioritise the craft and lead a multi-disciplinary team who win awards in social, digital, film and print.
A digital native obsessed with finding human truths and beautiful storytelling. A collaborator and 'dot joiner' across the business to maximise creative output and drive growth. A good communicator with experience presenting to the most senior stakeholders and translating creative to non-creative minds.
Overview
2026
2026
years of professional experience
Work history
Head of Creative
BBC Studios, UKTV
London
12.2024 - Current
- Build and deliver creative campaigns for scripted shows for UK audiences from an advertising and marketing perspective.
- Lead a team of 10 throughout the creative process, ideating and crafting copy and art direction.
- Contribute with hands-on direction, balancing leadership and the department vision with the Director.
- Implement 360 campaigns - everything from Influencers, Reddit, TikTok, Meta, OOH and earned channels, to building commercial partnerships.
- Responsible for paid social content that consistently performs above benchmark.
- Present ideas to CMO, CEO, commissioners, show writers, cast and production executives.
- Established the creative brand strategy across creative, social and comms.
- Find solutions to commercial and editorial challenges.
Senior Strategist
DEPT
10.2022 - Current
- Develop and lead strategy for domestic and international clients. Increased impressions by 18% in 6 months (easyJet)
- Convert proactive briefs into revenue
- Monitor cultural and social trends to create actionable solutions grounded in insight.
- Connect ATL campaigns to branded digital content.
- Work with retained clients and new business.
- Sit at the cross-section of creatives, clients, media management and project managers.
- Work to tight deadlines and mid to larger budgets.
- Manage and mentor mid and junior colleagues.
Senior Creative
BBC
3 2018 - 10 2022
- Responsible for a team of 7 Senior, Midweight and Junior Creatives.
- Content Development: Oversaw the creation of engaging, high-quality content for some of the most high profile BBC shows.
- Creative and copy oversight for social, broadcast and OOH that put BBC shows at the heart of popular culture.
- Created social and digital campaigns for BBC Sounds, CBeebies and BBC Three.
- Presented concepts to channel execs and stakeholders.
Creative
BBC
01.2016 - 03.2018
Creative
ITV
01.2012 - 12.2015
Education
Bachelor of Arts - Classics
Kings College London
A-Levels - Classics, English, History (B,B,B)
Heathfield GDST
Foundation Degree in Science - Nutritional Therapy
Institute of Optimum Nutrition
London05.2020
Skills
- Creative Direction
- Creative Strategy
- Copywriting
- Social Media Strategy
- Social Media Content and Campaigns
- Team Leadership
- Problem-solver and calm under pressure
Timeline
Head of Creative
BBC Studios, UKTV
12.2024 - Current
Senior Strategist
DEPT
10.2022 - Current
Creative
BBC
01.2016 - 03.2018
Creative
ITV
01.2012 - 12.2015
Senior Creative
BBC
3 2018 - 10 2022
Bachelor of Arts - Classics
Kings College London
A-Levels - Classics, English, History (B,B,B)
Heathfield GDST
Foundation Degree in Science - Nutritional Therapy
Institute of Optimum Nutrition