Ellie Felton
Kings Langley
Summary
Ambitious and proactive, with proven ability to lead teams and manage resources effectively. Demonstrates excellent communication and problem-solving skills, ensuring smooth operations and customer satisfaction. Ready to drive sales growth and enhance product offerings in a Wine Buyer role.
Overview
10
10
years of professional experience
2019
2019
years of post-secondary education
Work History
Store Manager
Majestic Wine
Aylesbury, Buckinghamshire
04.2024 - Current
- Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
- Collaborated with upper management in strategic planning, contributing valuable insights from ground level operations.
- Led a customer-first approach, delivering exceptional service and personalized wine recommendations to enhance the shopping experience.
- Curated in-store wine selections, using deep product knowledge to align with customer preferences and seasonal trends.
- Organized and hosted wine tastings and events, creating engaging experiences that educated and inspired customers.
Recruitment Consultant
AI and Machine Learning Recruitment Consultant
St Albans
04.2023 - 04.2024
- As a Recruitment Consultant specializing in AI and Machine Learning, my role was to connect top-tier candidates with leading organizations in the field
- I provided tailored recruitment solutions to meet the unique needs of each client
- Involved collaborating closely with clients to understand their hiring requirements and conducting thorough candidate assessments
- Built strong relationships with both candidates and clients, I served as a trusted advisor throughout the recruitment process, ensuring a seamless experience for all parties involved
General Manager
Independent Café Manager
Hertford
08.2022 - 04.2023
- Interim role as General Manager of an independent coffee shop in Hertford
- The café opened at the end of August 2022 and was extremely popular
- This role placed huge focus on maintaining exceptionally high levels of service and production behind the scenes to ensure a smooth workflow
- It has allowed me to further my skills in negotiating with suppliers and recruiting, whilst training all of the staff to the high standards that were required
Campaign Marketing Executive
Direct Wines UK
08.2021 - 07.2022
- Worked as a Campaign Marketing Executive for Direct Wines UK
- The main aim of this role was to ensure marketing campaigns accomplished their objectives to achieve the required sales targets, drive engagement and ultimately grow revenue
- I developed marketing plans and devised campaigns that would reach a wide audience, whilst working closely with outside agencies to ensure tangible results
- I also planned and attended wine events, like the 'Taste with Laithwaites' event that was publicized in April 2022
- The role allowed me to perfect my time-management, multi-tasking, and organisational skills through the implementation of campaigns and events
Territory Development Executive
DIAGEO
03.2020 - 08.2021
- Worked as a Territory Development Executive for the global leader in the alcohol sector
- The role encompassed increasing sales of Diageo's market-leading drinks brands in the on-trade and working closely alongside establishments to advance market share
- This was done mainly by organising events to showcase the Diageo portfolio and thus gain industry exposure. These events ranged from small, intimate events with 20 or so people, to larger more logistically planned events
- Learnt invaluable skills in budget forecasting and reporting of ROI
- Whilst working for Diageo, I exceeded all my monthly sales targets, thus fulfilling my bonus criteria
- It allowed me to advance my skills in forging and maintaining relationships with clients, whilst sustaining high standards of customer service
Junior Manager/Supervisor
The White Horse
Harpenden
01.2015 - 01.2020
- Worked at a very popular gastro pub/restaurant 'The White Horse' (Peach Pubs group)
- Working in hospitality taught me vital skills including using initiative to multi-task and prioritise in a busy environment
- Also, communication, people skills and problem solving under pressure
- Graduated to the position of Master Peach (Supervisor).
- This allowed much more responsibility and leadership which was advanced through working both on the bar and in the main restaurant.
Education
BA - Human Geography and Environment
University of York
/2016 - 01.2019
A-Levels -
St Georges School
/2008 - /2015
Skills
Extensive wine knowledge
Negotiation and contract management skills
Stock management and inventory control
Strong interpersonal skills
Attention to detail and accuracy
Adaptability and willingness to learn
Team leadership and collaboration
WSET 2 qualified (working toward L3)
Custom
- WSET Level 2 - Pass with Distinction
- APLH Personal Licence Holder
Affiliations
- Wine Tasting – Before joining Majestic I was owner/operator of my own Wine Tasting Event company called "50 Shades of Grape". The aim was to make wine tasting fun and accessible, whilst broadening people's horizons within the field of wine.
References
References available upon request.
Timeline
Store Manager
Majestic Wine
04.2024 - Current
Recruitment Consultant
AI and Machine Learning Recruitment Consultant
04.2023 - 04.2024
General Manager
Independent Café Manager
08.2022 - 04.2023
Campaign Marketing Executive
Direct Wines UK
08.2021 - 07.2022
Territory Development Executive
DIAGEO
03.2020 - 08.2021
Junior Manager/Supervisor
The White Horse
01.2015 - 01.2020
BA - Human Geography and Environment
University of York
/2016 - 01.2019
A-Levels -
St Georges School
/2008 - /2015
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