Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Eleonora Zankova

High Barnet, London

Summary

Creative Social Media Manager with a strong background in developing and executing impactful B2C and B2B content strategies across multiple platforms. Skilled in managing campaigns that drive engagement and brand awareness, with expertise in tools like Canva, InShot, and CapCut. Proficient in using Sprout Social to analyse performance and optimise results. Passionate about staying ahead of digital trends and delivering engaging, results-driven content.

Overview

12
12
years of professional experience

Work History

Freelance Social Media Director

Wellmee Marketplace
04.2024 - Current
  • Develop and execute content strategy for Instagram, Facebook, TikTok, and YouTube
  • Create and curate engaging content tailored to each platform to increase brand visibility and engagement
  • Brief Design on creative requirements for imagery and video content
  • Review and edit video recordings from practitioners to ensure alignment with content strategy
  • Schedule content across all social media channels to maintain a consistent posting schedule
  • Pull performance reports and share insights with Founders to guide strategy adjustments
  • Analyse performance metrics to assess effectiveness of social media efforts, adjusting strategies as needed.
  • Conducted regular audits of competitor activity, using insights gained to inform future strategy development.
  • Devised content strategy to effectively engage target audiences.

Global Social Media Manager

Collinson (Priority Pass)
09.2021 - Current
  • Launched a community group for Priority Pass’ Facebook in April 2022 (24K+ followers).
  • Onboarded new performance tool, Sprout Social to improve reporting across social.
  • Reached 413k+ followers across all channels, Instagram (170K+ followers), Facebook (200K+ followers), and LinkedIn (12K+ followers).
  • Managed on-site social media campaign for Priority Pass at London Gatwick to gift travellers free lounge access in honour of Random Acts of Kindness Day.
  • Briefed and liaised professional photographer to capture candid, lifestyle content for both social media channels and the website.
  • Worked with a consultant to implement a new social media strategy across all channels and presented to the Senior Leadership Team (SLT).
  • New Influencer marketing tool was signed off (KLEAR).
  • Review of all performance tools used for social media performance
  • Part of Global Brand and Marketing, reporting into the Brand Manager, responsible for the creation and execution of the social media organic content.
  • Developed an influencer marketing strategy.
  • Support the promotion of B2B and B2C social content, across all global channels.
  • Support Regional Marketing teams by promoting new lounge additions and products launches.
  • Heavily involved with Partnership teams, ensuring all relevant updates on new lounge and airport experiences are communicated through social.
  • Ensure social content and assets are delivered on schedule and within budget.
  • Monitor all social media trends and competitor activity to enhance social media content.
  • Regular reporting-including all key social media KPIs.
  • Work with design, to produce creatives for key social campaigns.
  • Designed visually compelling graphics to enhance written content, capturing audience attention and driving engagement rates higher.
  • Boosted brand awareness by developing and implementing global social media strategies.
  • Established influencer partnerships, resulting in increased brand visibility and credibility.
  • Enhanced online presence through creation of engaging content for various social media platforms.
  • Monitored industry trends to identify opportunities for innovative content creation and strategy development.

Social Media & Marketing Exec

Hammerson (Brent Cross)
02.2019 - 09.2021
  • Since joining in 2019, followers on Instagram increased by 52%.
  • Managed total of 59 local, portfolio and community events on site.
  • Worked with seven external agencies on both local marketing initiatives and events across Hammerson's portfolio.
  • Managed to get 31 retailers to participate in the Summer Food event
  • Worked with various retailers on site, including fashion, beauty and pop up brands.
  • Management of all on-site marketing events and promotions.
  • Produced and managed website, touch screens, and all relevant marketing collateral and content.
  • Supported Marketing Manager with day-to-day digital platform management – CMS website management, promotions, and events.
  • Managed all social media content and social calendar across all channels, YouTube, Instagram, Facebook, and Twitter.
  • Promoted events, offers and in-centre activities to increase brand awareness, engagement, and footfall.
  • Managed creative agencies on all campaigns across the Hammerson portfolio.
  • Raised PO’s and updated the marketing budget.
  • Built relationships and worked closely with all retailers on-site.
  • Approved all branded content/hoardings and graphics onsite.
  • Liaised with asset management teams and all relevant stakeholders on retailer activities.
  • Produced post campaign analysis (PCA) after each event to measure its success.
  • Sourced retailer offers and promoted them across the website, social media, and the Brent Cross app.
  • Coordinated with other marketing departments for cohesive cross-platform promotions and initiatives.
  • Provided thought leadership on industry trends, staying ahead of competitors in an ever-changing landscape.
  • Developed strong relationships with influencers to expand brand reach and drive user-generated content.
  • Spearheaded crisis management efforts, addressing negative feedback swiftly while maintaining professionalism in public communications.

Content Coordinator

Camelot
11.2016 - 09.2017
  • Created, maintained, and deployed content on live interactive channels and CMS systems.
  • Coordinated the audited process for the sign off of Instant Win games throughout production
  • Produced online copy, ensuring it aligned with the agreed template and brief, and got appropriate sign-off before publishing.
  • HTML coding across National Lottery and Camelot website.

Content Executive

Mothercare
07.2012 - 11.2016
  • Worked with a range of pro-formas and internal CMS systems (STEP and Magento) to create and publish content.
  • Produced SEO content for all products including clothing, home and travel and toys to highlight key USPs.
  • Proofread all website and catalogue content ahead of print.
  • Worked with various teams including – social, design, PR, email, and buyers, to ensure correct product information was provided and all content was on brand.
  • Created and published new content to align with brand guidelines, technical policies and best practice.

Education

BA Honors - Marketing and Advertising

UNIVERSITY OF THE ARTS LONDON
London, ENG
07.2009

Skills

  • Creative Thinking
  • Attention to Detail
  • Creative Content Production
  • Social Media Strategy
  • Canva Design
  • Community Management
  • Video Editing
  • Influencer Strategy
  • Campaign Management
  • Problem-Solving
  • Event Management
  • Content Strategy

Accomplishments

    Completed the 54-mile London to Brighton bike ride in 2019, demonstrating endurance and commitment to achieving personal goals.

Timeline

Freelance Social Media Director

Wellmee Marketplace
04.2024 - Current

Global Social Media Manager

Collinson (Priority Pass)
09.2021 - Current

Social Media & Marketing Exec

Hammerson (Brent Cross)
02.2019 - 09.2021

Content Coordinator

Camelot
11.2016 - 09.2017

Content Executive

Mothercare
07.2012 - 11.2016

BA Honors - Marketing and Advertising

UNIVERSITY OF THE ARTS LONDON

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Eleonora Zankova