Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

Ella Stoumann

Summary

Experienced, people‑focused leader with a strong track record in delivering exceptional customer service and building trusted relationships. Skilled in leading engaged teams, fostering supportive environments, and performing effectively in fast‑paced settings. Commercially driven and insight‑led, with experience shaping strategy, identifying growth opportunities, and collaborating across the business to deliver outstanding results.

Overview

12
12
years of professional experience
10
10
years of post-secondary education
1
1
Certification

Work history

General Manager – Corporate & Private Sales

Fortnum & Mason, Piccadilly
07.2024 - 04.2026
  • I lead the Concierge team, overseeing corporate and private sales and high-value client relationships. My role combines commercial reporting, strategic planning, and a strong commitment to exceptional service. I use data and insight, as well as networking and hosting events to grow and retain our client base, while motivating a core team of 8 AYR and up to 40 seasonal colleagues to deliver outstanding results during peak trading.

Key Responsibilities:

  • Set and deliver the department’s commercial and client growth strategy. Hitting growth YOY, with total sales of £11M in latest YTD.
  • Lead on budgeting, forecasting, sales reporting and monthly Board updates.
  • Use insight to drive business development and inform decision-making. Remain competitive in a fast-moving retail landscape.
  • Lead, motivate and develop a high-performing team through peak periods.
  • Build strong corporate and private client relationships with a focus on exceptional service.
  • Organise and host events in beautiful spaces to network and build client relationships.
  • Work with various stakeholders around the business on executing collaborative projects and marketing opportunities.
  • Support continuous improvement of CRM and operational systems.
  • Ensure KPIs, SLAs and departmental standards are consistently met.
  • Agile and solutions-driven, I have a strong track record of delivering creative, effective outcomes under pressure and with limited resources.

Corporate Sales Manager

Fortnum & Mason, Piccadilly
06.2022 - 06.2024

Corporate Sales Account Manager

Fortnum & Mason, Piccadilly
09.2019 - 06.2022

Client Services Account Executive

Fortnum & Mason, Piccadilly
01.2019 - 09.2019

Client Services Christmas Executive

Fortnum & Mason, Piccadilly
10.2018 - 01.2019

Florist Assistant

Flower Design of Lichfield
Lichfield, Staffordshire
08.2014 - 01.2017

Education

BA Honors - Geography

Keele University
01.2015 - 01.2018

GCSE's/A-Levels - Geography, Psychology, Biology

King Edward VI School, Lichfield
01.2008 - 01.2015

Skills

  • Leadership & Team Management
  • Key Account Management
  • Client Relationship Management
  • Events Planning and Execution
  • Sales & Business Development
  • Strategy Implementation
  • Data & Performance Analysis
  • Budget Forecasting
  • Communication & Presentation Skills
  • Microsoft, Excel, Power BI, Zendesk

Certification

WSET Levels 1 & 2

UK Driving Licence

Timeline

General Manager – Corporate & Private Sales

Fortnum & Mason, Piccadilly
07.2024 - 04.2026

Corporate Sales Manager

Fortnum & Mason, Piccadilly
06.2022 - 06.2024

Corporate Sales Account Manager

Fortnum & Mason, Piccadilly
09.2019 - 06.2022

Client Services Account Executive

Fortnum & Mason, Piccadilly
01.2019 - 09.2019

Client Services Christmas Executive

Fortnum & Mason, Piccadilly
10.2018 - 01.2019

BA Honors - Geography

Keele University
01.2015 - 01.2018

Florist Assistant

Flower Design of Lichfield
08.2014 - 01.2017

GCSE's/A-Levels - Geography, Psychology, Biology

King Edward VI School, Lichfield
01.2008 - 01.2015
Ella Stoumann