Ella Kasaballi
Summary
A motivated, adaptable and responsible person who can benefit from the organisational and communication skills developed through my previous work experience. I have a clear, logical mind with a practical approach to problem-solving and a drive to see things through to completion. I work very well in a team environment and independently, and I am a reliable, trustworthy, hardworking, meticulous person with a genuine passion for this line of business.
Overview
16
16
years of professional experience
Work history
Marketing & PR Specialist
Brown & Mason Group Ltd
Dartford, Kent
06.2023 - 09.2024
- Spearheaded new product launches, boosting brand visibility.
- Orchestrated PR campaigns for enhanced company reputation.
- Secured media coverage with strategic press releases.
- Improved customer engagement through social media channels.
- Developed marketing strategies to increase market share.
- Created compelling content, driving website traffic.
- Managed corporate events for improved client relationships.
- Built strong media relations, securing positive publicity.
- Conducted market research to identify new opportunities.
- Designed promotional materials, strengthening brand image.
- Monitored industry trends with meticulous market analysis.
- Optimised digital marketing efforts for increased conversions.
Customer Relations Manager
Oriana Healthcare Group
02.2015 - 04.2024
- Awareness of new and existing products, and services.
- Building and maintaining profitable relationships with VIPs, and key customers.
- Overseeing the relationship with customers handled by the team, and resolving complaints efficiently.
- Keeping customers updated on the latest products to increase sales.
- Meeting with managers in the organisation to plan strategically.
- Expanding the customer base by upselling and cross-selling.
- Conducting business reviews using CRM programmes.
- Knowing and studying our competitors, and strategising accordingly.
- Monitoring law and regulation changes that may affect ownership, tenancies, and health authority updates.
- Monitoring market reporting issued by specialised agencies.
Team Leader / Telesales / Logistics
Brakes Food Services- UK
05.2011 - 07.2024
- Increased team cohesion by implementing regular feedback sessions.
- Streamlined workflow for a more efficient process.
- Reduced staff turnover with an effective motivation strategy.
- Fostered a high-performing environment to drive productivity and quality.
Marketing & CRM Manager - Dermatology & Aesthetic
Oriana Healthcare Group
04.2021 - 03.2024
- Analyse and share CRM reports with stores, defining action plans for improvement
- Ensure data collection through briefings and follow-ups with stores
- Liaise with HQ CRM contacts to share priorities and best practices
- Monitor CRM KPIs across all stores
- Coordinate with local departments to provide relevant insights
- Develop local analyses on customer behaviour and preferences
- Extract customer lists for dedicated events
- Share best practices among stores and foster internal communication
- Implement local campaigns as per Global Contact
Strategy, monitoring performance - Develop and manage client gifting campaigns, including strategy, sourcing, store communication, and reporting
- Approve and manage ad-hoc client gifting processes
- Oversee store hospitality supplies and services
- Retail Marketing
- Manage Sale Preview and New Season Campaigns
- Support targeted client events: strategy, target definition, communication, promotional materials, and reporting
- Coordinate in-store image events in line with Milan direction, including all promotional and communication elements
- Coordinate a local communication calendar with HQ
- Produce monthly competitor reports
Telesales Representative - Credit Cards
National Bank of Dubai
01.2009 - 02.2024
- Handle all Outgoing Calls, e-mails and faxes.
- Help colleagues deliver services to customers.
- Perform other tasks assigned by the superiors/director
- Maintaining database and spreadsheet files
- Process outbound calls in telesales, including customer services inquiries, complaints & assistance
- Update database files and customer account info to ensure accurate account information is being processed.
- Ensure that accurate and correct information is disseminated to customers as per the client’s advice.
- Attend and participate in development programs and workshops.
- Perform administrative and data entry tasks while conducting quality and courteous telephone conversations.
- Maintain confidentiality, integrity and availability of information.
- Ensuring the customer receives correct information on products and services.
Education
Under-Graduate -
Bachelor of Management Administration (Troy University, UAE)
GED - undefined
American College of Dubai
H.S.4 GCSEs - undefined
Secondary
undefined
Cambridge International School, UAE
Skills
- Microsoft office – Word, Excel , PowerPoint
- IBM mainframe
- SAP
- Voxtron & Avaya CRM
- CONCERTO
- Hospycare
- Eclinic
System Skills:
- Opera
- Resaweb
- Project management
- Integrated marketing
- Effective networking
- Cross-Cultural communication
- Market research
- Strategic thinking
Custom
Full U.K. clean licence
Languages
Arabic
Fluent
English
Native
Timeline
Marketing & PR Specialist
Brown & Mason Group Ltd
06.2023 - 09.2024
Marketing & CRM Manager - Dermatology & Aesthetic
Oriana Healthcare Group
04.2021 - 03.2024
Customer Relations Manager
Oriana Healthcare Group
02.2015 - 04.2024
Team Leader / Telesales / Logistics
Brakes Food Services- UK
05.2011 - 07.2024
Telesales Representative - Credit Cards
National Bank of Dubai
01.2009 - 02.2024
GED - undefined
American College of Dubai
H.S.4 GCSEs - undefined
Secondary
undefined
Cambridge International School, UAE
Under-Graduate -
Bachelor of Management Administration (Troy University, UAE)
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