Ella Curtis
Manchester
Summary
I help organisations strengthen client relationships and achieve business objectives through strategic B2B events. Over the past six years, I've delivered conferences, networking events, client engagement programmes and marketing activations across the financial services and public sectors in New Zealand and the UK. I combine strategic planning with hands-on delivery, working closely with stakeholders to design and deliver events that support wider organisational goals. I'm passionate about creating purposeful event experiences, using insight and evaluation to improve engagement and continually deliver meaningful outcomes.
Overview
5
5
years of professional experience
Work History
Senior Marketing and Events Executive
Myerson Solicitors
, Maternity Cover
10.2025 - Current
- Sole responsibility for planning and delivering a portfolio of 104+ business development and marketing events, including seminars, webinars, client programmes, networking events and sponsorship initiatives across 14 legal practice areas.
- Led the activation of Myerson's principal sponsorship of Taste of Altrincham, delivering 8 client events across the festival and working closely with local restaurant partners to maximise engagement and strengthen client relationships.
- Led the redesign of the firm's annual client BBQ for 450+ attendees, introducing a new format that enhanced the guest experience and received excellent qualitative feedback from clients and partners.
- Worked closely with Partners and the Business Development team to develop event strategies aligned with sector priorities, client engagement objectives and wider business development goals.
- Managed end-to-end event delivery, including budgets, supplier and agency relationships, registrations, venue management, speaker liaison and on-site delivery.
- Planned and delivered integrated event marketing campaigns across email, website, social media and CRM to maximise attendance and engagement.
- Produced post-event reporting and insights to evaluate performance and inform future event planning.
Events, Marketing & Sponsorship Coordinator
nib New Zealand
, Full-time
03.2024 - 06.2025
- Planned and delivered integrated marketing campaigns, sponsorship activations and nationwide events across Adviser, Corporate and Māori channels, supporting business growth and brand engagement.
- Led the delivery of a 12-city national adviser roadshow and 6 regional workshops to launch nib's new life insurance proposition, working closely with internal stakeholders, suppliers and external agencies.
- Managed marketing and event budgets of up to £500,000, ensuring activity was delivered on time and within budget.
- Coordinated nib's Take 5 adviser newsletter, health insurance marketing collateral and website content to support nationwide adviser communications and product campaigns.
- Managed relationships with creative, media, PR and event agencies to deliver integrated campaigns and ensure consistent brand execution.
- Leveraged nib's sponsorship of the Blues Rugby team to strengthen adviser engagement, deliver client experiences and maximise sponsorship opportunities throughout the season.
- Led nib's health activation screening for 100+ attendees at one of New Zealand's largest cultural festivals, strengthening engagement with Māori and Pasifika communities and helping build trusted community relationships.
- Reported on campaign and event performance to identify insights and support continuous improvement.
Events Executive
Chartered Accountants Australia & New Zealand
, Full-time
08.2023 - 03.2024
- Planned and delivered a diverse portfolio of member events, including ceremonial functions, regional programmes, specialist interest group events and professional development webinars, achieving 90% attendance across ceremonial events and delivering webinars with 300+ attendees across key accounting specialisms.
- Managed the delivery of flagship member events, including an annual Christmas client event for 300+ attendees, achieving an NPS score of 8 and delivering a high-quality experience for members and stakeholders.
- Managed end-to-end event delivery through Cvent, including event builds, registration management, product classifications, delegate communications and reporting to support seamless attendee experiences.
- Managed event budgets and supplier relationships, including raising purchase orders, coordinating logistics and overseeing service delivery across venues, catering and event operations to ensure executive-level standards.
- Built and maintained strong relationships with internal and external stakeholders, including sponsors, business partners, committee members, suppliers and regional teams to deliver successful member-focused events.
- Coordinated event risk management processes, completing risk assessments and ensuring health and safety requirements were effectively managed across all events.
- Delivered hybrid event solutions where appropriate, coordinating Zoom livestreaming requirements and working closely with conference centre teams to ensure seamless virtual and in-person experiences.
- Led post-event evaluation processes, gathering member feedback, analysing insights and facilitating debrief sessions to identify improvements and inform future event strategy.
- Managed regional communications, collaborating with regional managers to develop newsletters and ensure members remained informed about professional updates, events and initiatives.
- Maintained CRM records and managed Salesforce cases to support a high-quality member experience and improve engagement tracking.
Senior Marketing and Events Executive
New Zealand Trade and Enterprise
, Full-time
10.2021 - 08.2023
- Supported the delivery of a national events programme connecting New Zealand businesses with international opportunities, export support initiatives and government programmes, contributing to 200+ annual events including conferences, webinars, networking events and international trade missions.
- Managed event delivery across multiple projects, including budgets totalling approximately £250,000, supplier coordination, procurement, invoicing, registrations, travel, accommodation, catering and onsite logistics.
- Supported three Prime Ministerial Trade Missions, coordinating complex stakeholder requirements and delivering high-quality experiences for business delegates, government representatives and international partners, achieving NPS scores of 9+.
- Led the delivery of the Women in Export initiative, including a flagship event held during the FIFA Women’s World Cup that attracted 300+ attendees and strengthened engagement across New Zealand’s export community.
- Developed and delivered the 'Going Global Bus Tour' ahead of Electrify Aotearoa, bringing together women founders from across industries to visit successful exporting businesses and hear firsthand insights on their international growth journeys, achieving an NPS score of 9.
- Coordinated the International Business Centre at Fieldays, New Zealand’s largest agricultural event, bringing together government officials, international businesses, exporters and key clients through a programme of stakeholder events delivered in partnership with government agencies.
- Collaborated with government agencies, industry partners, sponsors and suppliers to deliver impactful stakeholder events and strengthen relationships across New Zealand’s export ecosystem.
- Coordinated virtual and hybrid events using Zoom, alongside project administration, reporting and post-event evaluation to capture insights and improve future event delivery.
- Supported health and safety planning, risk management and onsite operations to ensure seamless delivery across large-scale events.
Senior Marketing and Events Executive
Lemongrass Productions
, Part-time
04.2021 - 10.2021
- Supported the delivery of large-scale hospitality and food & beverage events, including Restaurant Month, Winetopia and Street Eats.
- Coordinated with 100+ restaurant partners for Restaurant Month, managing communications, promotional materials, registrations and event requirements.
- Supported onsite event operations including ticketing, front-of-house management, health and safety, troubleshooting and supplier coordination.
- Managed exhibitor administration, payments and event documentation, while supporting client relationships across multiple event programmes.
- Assisted with event marketing activity, including content scheduling, promotional materials and post-event reporting to capture feedback and improve future delivery.
Education
Bachelor of Business - Marketing
Auckland University of Technology
New Zealand01-2021
Bachelor of International Hospitality Management - Event Management
Auckland University of Technology
New Zealand01-2021
Skills
- Event strategy and planning
- Stakeholder engagement
- Budget management
- Supplier and agency management
- Event marketing and campaign management
- B2B events
- Event success metrics and attendee satisfaction
- CRM systems (Salesforce and Dynamics)
- Event technology (Cvent, Aventri, Eventbrite, Ubiquity)
Accomplishments
- 2023: Received an internal award at New Zealand Trade and Enterprise for my contribution to evolving the Women in Export events programme, developing new initiatives and event formats to strengthen engagement with New Zealand’s exporting community.
- 2023: Proactively supported the migration of stakeholder and event data from spreadsheets into New Zealand Trade and Enterprise's CRM system, improving data accuracy, segmentation and reporting capabilities to enable more effective future engagement.
- 2025: Supported the successful launch of a new life insurance product to market, collaborating as part of a cross-functional team to deliver adviser engagement initiatives and events that enabled financial advisers to introduce the product to clients confidently.
Timeline
Senior Marketing and Events Executive
Myerson Solicitors
10.2025 - Current
Events, Marketing & Sponsorship Coordinator
nib New Zealand
03.2024 - 06.2025
Events Executive
Chartered Accountants Australia & New Zealand
08.2023 - 03.2024
Senior Marketing and Events Executive
New Zealand Trade and Enterprise
10.2021 - 08.2023
Senior Marketing and Events Executive
Lemongrass Productions
04.2021 - 10.2021
Bachelor of Business - Marketing
Auckland University of Technology
Bachelor of International Hospitality Management - Event Management
Auckland University of Technology