Summary
Overview
Work history
Education
Timeline
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Elizabeth Kareklas

London

Summary

Ambitious and solutions-driven luxury beauty professional with strong experience in brand ambassadorship, counter management, and stakeholder collaboration within the retail beauty space. Known for delivering exceptional customer experiences, coaching team members, and consistently exceeding performance KPIs across high-end brands. Skilled in luxury service delivery, brand storytelling, CRM engagement, with a proven ability to build trusted relationships with department store stakeholders and drive operational excellence across all touchpoints.

Overview

19
19
years of professional experience

Work history

Brand Ambassador

PARFUMES CHRISTIAN DIOR
Welwyn Garden City (John Lewis & Partners), Hertfordshire
10.2024 - Current
  • Solo Dior representative face of brand within John Lewis, delivering elevated luxury service experiences through tailored client consultations and expert product knowledge.
  • Took ownership of WGC counter during key trading periods, operating as sole brand representative while managing all daily functions — not limited to merchandising, stock control, sales performance & customer satisfaction.
  • Built and nurtured loyal client base through personalised service and consistent follow-up, increasing client retention and driving repeat business.
  • Proactively led counter performance across KPIs including AUS (Average Unit Sale), IPT (Items Per Transaction), cross-sale, and CRM conversion, consistently achieving or exceeding regional targets.
  • Active role in CRM engagement by registering clients, managing clienteling initiatives, and supporting East Anglia regional database growth.
  • Identified and resolved operational challenges with autonomy, ensuring counter continuity and brand integrity during staffing gaps and periods of disruption.
  • Developed and maintained strong working relationships with key John Lewis stakeholders, fostering cross-functional support that enhanced day-to-day counter efficiency and customer experience.
  • Collaborated with area management on performance reviews and trading strategies, contributing feedback on staffing, customer flow, and promotional alignment.
  • Supported recruitment and training by onboarding temporary team members and upholding Dior service standards across customer service, product knowledge, and grooming.
  • Played a lead role in launching new collections and campaigns, delivering immersive storytelling experiences that elevated brand presence on the shop floor.
  • Recognised by management for professionalism, resilience, and ability to maintain high standards while navigating internal challenges with discretion and leadership.

Sales Advisor

Superdrug
Welwyn Garden City, Hertfordshire
03.2024 - 10.2024
  • Establish clients purchasing needs, offering personalised guidance with product/accessory selection. Signed clients up to brand loyalty schemes, increasing repeat store spending.
  • Knowledge of store goals, using upselling and cross-selling techniques to achieve targets.
  • Price checks, tag requests, cross checking current promotions.
  • Merchandised FSU according to pack guidelines, creating appealing product displays.
  • Process deliveries unpacking, pricing and replenishment.
  • Knowledgable of current and new stock to resolve staff and client queries.
  • Replenishing floor stock/maintaining organisation both in store and within warehouse in line with Superdrug / management requirements.
  • Store closing responsibilities include ensuring store is dressed for next working day / fire safety regulations and exits / merch recalls and delivery processing.

Sales Assistant (Part-time)

T’s Fashion
Larnaca, CY
04.2019 - 08.2023
  • Maintained display and organisation of department based on visual merchandising guidelines.
  • Operated cash registers with accuracy and processed cash and card transactions.
  • Collaborated with sales managers to exceed target quotas.
  • Assisted customers with signing up for store loyalty programmes and provided details about key benefits.
  • Resolved customer complaints and process issues with proactive problem-solving skills.
  • Updated product labelling and pricing to reflect discounts and offers.
  • Monitored display stock levels, replenishing for consistently well-stocked sales floor.

Team EA

LANDSEC
London
02.2017 - 02.2018
  • Diary management, meeting & events coordinator, Accounts administrator, management & compliance, external & internal customer engagement, wider staff support
  • Accounts administrator for team Projects. Raising Purchase Orders in line with Budgets and assigned Cost Codes. First point of contact; management of issued invoices, processing invoicing (DEX/GEN/CDAN/NR) for payment via CODA financial system- ensuring payments are on time and to action accordingly via TT transfer if overdue/urgent
  • Lead on registering new suppliers onto Landsec Approved Suppliers via SIMS systems; liaising with in-house procurement team and external customers to ensure smooth registration transition through PROACTIS
  • Formatting Board LEXCOM Papers in line with guidelines and adhering to deadlines/ filing on shared drive/ providing final version to Company Secretarial Department
  • Assemble DEAF forms for Legal paperwork, deeds, appointments, non-disclosure agreement's in relation to Projects, ensuring are signed and prioritised accordingly in line with Landsec Approval Schedule
  • New staff starters set up including; hiring process via Workday, IS set-up via Freshservice system

Team coordinator | Brand & Marketing Assistant

The Crown Estate
London
07.2016 - 01.2017
  • PA responsibilities to Heads of Department, business support to teams, budget management, Brand and Marketing manager.
  • Diary management; Corporate Calendar for COO travel arrangements, event coordination, advance preparations of Meeting Papers /liaising with Clients on behalf of Heads of Departments. Overseeing Enquiries inbox for The Crown Estate on behalf of Corporate Communications.
  • AGRESSO including requisitioning services, raising PO's and logging expenditure
  • Brand and Marketing Executive duties including; Approval of invoicing for Brand and Marketing team PO's via Agresso system & managing Po's and invoices through Excel for Brand and Marketing team
  • Managed Regional destination brand digital and social media activity across Retail Parks working closely with external agencies
  • Assigned to Brand and Marketing Manager to provide support where required on project management (Central London and Regional Retail Portfolios) collaborating with digital and design agencies
  • Organising internal media library ‘Asset Bank' uploading images and content for internal and external access, copyright and approved use
  • Proof reading material for online/print across retail publications.
  • Coordinated and managed paid marketing campaigns on different platforms overseeing results to deliver maximum ROI.

Team Secretary / Team Marketing

KNIGHT FRANK, CORE MARKETSt, John's Wood
London
11.2015 - 06.2016
  • Business support and record management, customer engagement, marketing
  • Client management via email, telephone, face to face contact throughout sales process including; Preparation of & sending out Pitching material, Marketing Recommendation Reports, Terms of Business contracts, Marketing contracts, Memorandum of Sales to clients & solicitors upon close of sale
  • LonRes, Title checks, EPC, Land Registry accounts management and filing information to internal system
  • Responsible for updating daily all required systems including RPS/Property List - Logging client contact, property grade, price changes, commission rates etc
  • Lead on creating and managing marketing material via Vuture software for properties GBP 5,000,000 and under including: choosing appropriate photographer, coordinating Property visit, creating brochures, creating reverse canvassing, arranging prints, Email marketing, Website marketing

OFFICE MANAGER

CARETECH
North Finchley, London
09.2013 - 11.2015
  • Minutes and record of meetings, disciplinary, letters, reports and upholding confidentiality. Maintained Health and Safety policies and procedures including Fire Officer duties and record management keeping in line with policy
  • Managed and actioned client requirements including complaints - handling difficult conversations in both email and phone correspondence.
  • Detailed client service and file checks and cross check of our clients PCP. Due to nature of industry, client data required extensive checks before proceeding with customer liaison; including written report and times of each query.
  • Managed costs and billing, resolving financial discrepancies effectively through organisational management of account information. Managed Timesheets, expense forms, annual leave records Managing and delegating correspondence. Ordering stationary/furniture

Sales Assistant (Part-time)

Debenhams
London
04.2010 - 01.2013


  • Enhanced visual merchandising by maintaining replenishment and presenting items according to style guides..
  • Increased seasonal event sales through targeted selling in line with current marketing initiatives and promotions.
  • Received daily deliveries, checking items to ensure quality standards. Shelved and merchandised new products in visually appealing, organised displays to engage customers. Updated product labelling and pricing to reflect discounts and offers.

Visual Merchandiser Assistant,

Zara, INDITEX
01.2006 - 12.2009
  • Visual merchandiser for Larnaca/Nicosia/Limassol stores (Larnaca based) after 6 month training period as Assistant Visual Merchandiser
  • Responsible for stores ensuring the floor remained in keeping with the Zara concept at all times adhering to the daily & weekly concepts/POS style file packs arriving from the Spanish headquarters
  • Window display changes (Larnaca, Limassol & Nicosia stores) part of the Zara visual display team (based in Greece)
  • Updated floor design for facility to make best use of sales space, enhancing product presentation.
  • Undisclosed sales risen in Larnaca store after my 6 month training period resulting in becoming a member of the Visual Display Merchandising Team (based in Europe) for Cyprus flagship store and Visual Merchandiser from Visual Assistant role
  • Customer Service and shop floor assistance.
  • Replenished display inventory, restructuring based on available stock.
  • Proposed detailed and strategic updates to drive impact of existing layouts.
  • Helped to increase in-store foot traffic by creating winning visual displays.

Education

Design Higher Diploma - Graphic

ALEXANDER COLLEGE
2006

AVCE - Media: Communication & Production

EDMONTON COUNTY SIXTH FORM COLLEGE
2003

Timeline

Brand Ambassador

PARFUMES CHRISTIAN DIOR
10.2024 - Current

Sales Advisor

Superdrug
03.2024 - 10.2024

Sales Assistant (Part-time)

T’s Fashion
04.2019 - 08.2023

Team EA

LANDSEC
02.2017 - 02.2018

Team coordinator | Brand & Marketing Assistant

The Crown Estate
07.2016 - 01.2017

Team Secretary / Team Marketing

KNIGHT FRANK, CORE MARKETSt, John's Wood
11.2015 - 06.2016

OFFICE MANAGER

CARETECH
09.2013 - 11.2015

Sales Assistant (Part-time)

Debenhams
04.2010 - 01.2013

Visual Merchandiser Assistant,

Zara, INDITEX
01.2006 - 12.2009

AVCE - Media: Communication & Production

EDMONTON COUNTY SIXTH FORM COLLEGE

Design Higher Diploma - Graphic

ALEXANDER COLLEGE

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