Eliza Arnfield
Burton-on-Trent,Staffordshire
Summary
SEO Lead with extensive experience in developing and executing effective SEO strategies, including technical SEO and keyword research. Achieved measurable improvements in search engine rankings and user engagement through targeted on-/off-page SEO and content strategies. Skilled in conversion rate optimisation, AI automation, and CMS management, utilising analytics for performance enhancement. Proven ability to lead teams towards innovative solutions and strategic growth in digital marketing initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work history
SEO Lead
Repeat Digital
Nottingham
08.2024 - Current
- Leading SEO strategy and delivery for eCommerce, B2B, and B2C clients, driving measurable growth in traffic, rankings, and conversions.
- Built and optimising internal SEO processes, including technical SEO, content strategy, link-building, and CRO, contributing to overall company growth.
- Implementing AI-driven tools and automation to improve keyword research, audits, and reporting efficiency across client campaigns.
- Conducting keyword research, technical audits, and on-/off-page SEO across CMS platforms (WordPress, Shopify), including meta updates, content optimisation, and code-level improvements.
- Mentoring junior SEO staff, enabling them to manage campaigns independently and support the agency’s scaling goals.
- Collaborating cross-functionally with PPC, Digital PR, and internal teams to align strategies and maximise ROI.
- Delivering client-facing reports, proposals, and audits, maintaining strong relationships and high retention.
- Keep up to date with SEO trends, AI tools, and industry updates to continuously improve strategies and client outcomes.
- Part of the Senior Leadership Team (SLT), contributing to company strategy, growth planning, and operational decisions.
Marketing Consultant
Freelance
UK
05.2017 - Current
- Delivered SEO and digital marketing strategies for eCommerce, B2B, and B2C clients.
- Conducted keyword research, technical audits, on-/off-page optimisation, and content strategy.
- Advised clients on digital growth, marketing automation, and conversion optimisation.
- Produced reports and insights using Google Analytics, Semrush, Ahrefs, and Screaming Frog.
- Trained client teams in SEO and digital marketing best practices.
Digital Marketing Lead
Gravity Digital
Derby
07.2021 - 08.2024
- Devising innovative digital marketing campaigns, that feed into the client's overarching marketing strategy
- Implementing strategies to drive traffic to the client's website, including SEO and PPC.
- Assisting and advising management with new territory launches, building SEO optimised content for new websites and creating individual marketing campaigns.
- Work with internal teams to ensure that UX, design, development, content strategy is contributing to the success of our clients' overall digital marketing goals and plans.
- Manage digital advertising budget and spend, including bid management.
- Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimisation through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
- Monitor SEO performance by utilising SEO tools such as SE Ranking, Search Console, Google Analytics and Google Data Studio.
- Develop annual, quarterly and project-level SEO strategies designed to maximise performance across Technical, Content and Off-site SEO to achieve business goals.
- Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects.
- Provide training to others in the company on issues important to SEO.
- Performed detailed market and competitor analyses to inform digital marketing strategy.
- Planned, developed and implemented robust PR strategies to manage brand reputation.
- Worked alongside internal and external teams to create strategic multi-channel communication plans.
Marketing Manager
Access Bookings
Lichfield
04.2018 - 06.2021
- Creation and execution of Social Media content for multiple brands according to brand guidelines, including graphic design, copywriting and scheduling.
- Assisting and advising management with new territory launches, building SEO optimised content for new websites and creating individual marketing campaigns.
- Producing content and distributing newsletters using a CRM system.
- Working with suppliers to ensure continuity of service and to improve relations.
- Hiring and managing a team, including apprentices.
- Employing marketing analytics techniques to gather important data (social media, web analytics, rankings etc) and producing reports for management.
- Writing press releases, company statements and official information.
- Working with key stakeholders and management on critical bids.
- Looking after and managing a marketing budget, demonstrating ROI.
- Acting as an account manager for key accounts.
- Overseeing business development efforts.
Marketing Executive
Banner Batterien
Rugeley, Staffordshire
05.2017 - 04.2018
- Working with managers and head office to oversee the implementation of marketing plans, including advertising opportunities, and client acquisition.
- Coordinating with departments to manage company budgets, activities and objectives.
- Writing and publishing marketing literature, in line with brand guidelines.
- Working closely with the business development team to create tailored territory promotions.
- Conducting daily reporting and monitoring of KPIs.
- Collaborated with external companies to rebrand website and marketing materials, resulting in increased brand awareness and sales.
Education
Master of Science - Marketing Management
University of Derby
DerbyBSc(Hons) - Policing and Intelligence
University of Wolverhampton
WolverhamptonSkills
- SEO Strategy
- Technical SEO
- Keyword Research
- On-/Off-Page SEO
- Content Strategy
- CRO
- AI & Automation
- CMS Management
- Analytics
- Team Leadership
Certification
- Google Ads Apps Certification
- Google Ads Creative Certification
- Google Analytics Certification
- Shopping Ads Certification
- Google Ads Display Certification
- Google Ads Measurement Certification
- Google Ads Search Qualification
- Google Ads Video Certification
- Level 1 Award in British Sign Language
- Fundamentals of Digital Marketing
- Adobe InDesign Intermediate
- Adobe Photoshop - Advanced
- Online Marketing Fundamentals
- Visualizing & Managing SQL Server Microsoft Cloud Platform OS
- Microsoft Office Specialist Master
- Fundamentals of Project Planning and Management
- Google Analytics Individual Qualification
Volunteering
- Trustee at SV2 - Jan 2024 to current
Timeline
SEO Lead
Repeat Digital
08.2024 - Current
Digital Marketing Lead
Gravity Digital
07.2021 - 08.2024
Marketing Manager
Access Bookings
04.2018 - 06.2021
Marketing Consultant
Freelance
05.2017 - Current
Marketing Executive
Banner Batterien
05.2017 - 04.2018
BSc(Hons) - Policing and Intelligence
University of Wolverhampton
Master of Science - Marketing Management
University of Derby