Elga Tomazia Pederneira De Miranda Cordeiro Alves

Accomplished marketing professional with expertise in brand storytelling, integrated marketing communications, and campaign strategy development. Demonstrates proficiency in consumer behaviour research and cultural trend analysis to drive innovative marketing solutions. Skilled in digital marketing, visual merchandising, and sales data analysis, leveraging Microsoft Office Suite and Qlik for effective stakeholder communication and team leadership. Committed to enhancing customer experience through strategic content development and problem-solving adaptability.

Innovative and driven, equipped with creative thinking and leadership skills essential for Creative Head role. Proficient in visual storytelling and team collaboration, ensuring projects align with brand vision. Aiming to inspire creative teams to produce compelling work that resonates with audiences and elevates brand presence.

• Fundamentals of Digital Marketing, Google, 2026
• Marketing Foundations, LinkedIn, 2026
• Google Ads Essential Training, LinkedIn, 2026
• Social Media Marketing: Strategy and Optimisation, LinkedIn, 2025
• Lululemon Omnichannel Marketing Job Simulation, Forage, 2024
• Ethics in the Age of Generative AI, LinkedIn, 2024
• What Is Business Analysis? LinkedIn, 2024
• Strategic Thinking, LinkedIn, 2023
• Project Management Foundations: Ethics, LinkedIn, 2023
• Business Analytics and Data Visualisation with Qlik, Anglia Ruskin University, 2022

• Digital Marketing Project, Shelford Rugby Club, Anglia Ruskin University, 2023, Collaborated on a campaign to encourage men in their 40s to return to rugby post-injury. Conducted interviews, research, and photography to analyse motivations and barriers. Designed a portfolio and proposed a community rugby session at Parker's Piece to increase club visibility. Delivered recommendations on audience targeting, engagement, and promotion.
• Kit and Equipment Officer, Women's Football Club, Anglia Ruskin University, 2023-09-01, 2024-04-30, Managed club equipment and resources to optimise team performance. Facilitated communication between players and management, fostering a positive environment.
• Dr. Martens IMC Strategy Project, Anglia Ruskin University, 2026, Conducted a marketing communications audit analysing brand narrative, cultural positioning and campaign execution. Identified gaps between emotional storytelling and product communication, particularly around durability and sustainability. Developed the 'WORN STORIES' campaign concept using real customer experiences to highlight product longevity. Delivered recommendations to strengthen storytelling, engagement and alignment between brand identity and commercial impact.

Music, hiking, spending time in nature and sports. I’m particularly drawn to the storytelling side of marketing, how campaigns can bring out something unique, reflect real people and create moments that others can relate to and feel inspired by.