Elena Stephens
Redditch,Worcestershire
Summary
Results-driven Sales, Business Development and Commercial Leadership professional with 27+ years of success across Insurance, Sales, Media and Broadcasting. Proven track record of exceeding revenue targets, leading high-performing teams, improving profitability, and building strong client relationships. Recognised for progressing rapidly into senior leadership roles, turning around underperforming regions and delivering exceptional customer experiences. Combines commercial acumen, presentational excellence and entrepreneurial mindset to drive measurable growth
Overview
21
21
years of professional experience
Work history
Owner
11/17 Salt Beef Ltd
2023.12 - Current
- Launched and successfully operated an independent restaurant, achieving profitability within the first year
- Managed full business operations including customer service, staffing, supplier negotiations/relations, budgeting, forecasting and compliance
- Improved margins through cost control, commercial negotiation and operation efficiencies
- Built a loyal repeat customer base through high service standards and staff development
- Strengthened brand awareness through social media marketing
- Monitored market trends and competitor activity to identify growth opportunities and business risks
TV Sales Presenter
Gemporia
Redditch, Worcestershire
2011.05 - 2024.03
- Consistently exceeded sales targets and KPI's on one of the organisation's highest-revenue live sales shows
- Delivered engaging live presentations to national and international audiences, driving strong conversion performance
- Balanced pricing, margin, and product mix to maximise commercial outcomes during broadcasts
- Researched products thoroughly to deliver accurate, credible and persuasive presentations
- Adapted communication style for varied audiences, formats and product categories
- Managed live broadcast issues professionally whilst maintaining audience confidence and continuity
- Invested in ongoing professional development to enhance sales expertise and product credibility
Regional Sales Manager
CICA Insurance
2005.01 - 2011.02
- Progressed rapidly from Sales Representative to area manager, then Regional Manager based on exceptional results
- Turned around an underperforming territory and achieved international recognition for outstanding sales growth
- Led, trained and motivated sales teams to consistently achieve ambitious targets
- Managed key client accounts, securing repeat business and long term relationships
- Maintained a strong pipeline to ensure sustained revenue performance
- Presented sales results, forecasts and strategic plans to senior leadership
- Used data and trend analysis to identify underserved markets and new growth opportunities
- Recruited, trained and performance-managed teams in fast-paced target driven environments
- FSA Regulated. Responsible for monitoring compliance of all representatives and area managers
Skills
- Sales Leadership and Revenue Growth
- Business Development
- Customer Relationship Management
- Communication and Presentation Skillls
- Team Management and Coaching
- Negotiation and Closing
- Strategic Planning
- Quality Assurance
- Compliance and Operational Standards
- Forecasting and Pipeline Management
- Market and Competitor Analysis
References
References available upon request.
Timeline
Owner
11/17 Salt Beef Ltd
2023.12 - Current
TV Sales Presenter
Gemporia
2011.05 - 2024.03
Regional Sales Manager
CICA Insurance
2005.01 - 2011.02