Elena Grigorova

• Resolved customer complaints to uphold store image and strengthen consumer relationships.
• Streamlined operations to maximise efficiency and reduce waste.
• Implemented promotional displays to increase product visibility and sales.
• Collaborated with upper management in strategic planning
• Oversaw business staffing and training, building successful, customer-focused team.

Reporting directly to Retail Manager Europe, presiding over all aspects of retail sales and operations developing plans and procedures, acting as a Country Manager and ambassador of the brand. Manage two boutiques openings and one department store (Harrods),streamline openings process and communication, working closely with Store planning, Marketing, Wholesale, HR and VM teams. Managing employee relations, recruiting, training and coaching a high performance team, workforce planning, training and disciplinary matters .Preparing and reviewing annual sales. Recording and monitoring stock, ensuring accurate inventory control, investigating and reporting losses. Upholding quality, service,health and safety standards.

• Prospect and develop new business opportunities with key retailers
• Undertaking responsibilities for two boutiques and department store in Harrods.Managing large teams.(20 employees) Working also with independent multi-brands stores.
• Respond to, and follow up sales and wholesale enquires using appropriate methods in a timely manner
• Preparing SWOT analysis / marketing research
• Introducing strategic and tactical action plans to create targeted operations, setting and monitoring KPI performance, retaining accurate statistical and financial records; improving efficiency and legislative compliance
• Achieved the targets for the last 4 years / TC turnover 9.7 million
• Participated in a corporate retreats and team building events locally and abroad ( London , Paris , Belgium, Switzerland, Marocco )
• Attended trade shows, run "pop up" show room, customer events(local and international) and visit customers in their retail environment.Organising marketing events.Demonstrated product knowledge on all categories and have awareness campaigns, new launching and promotions.
• Implemented client treatment for high profile clients / create new partnerships with other luxury brands / adapt accordingly to the client's needs
• Developed original copy for social media platforms and printed advertising materials / influencer contacts
• Increased loyal clients base / introduce private clients book
• Buying the collections (travelling to Paris, France) / VIP orders
• Monitor the competotors / collections and prices
• Facilitated the timely completion of ad-hoc administration./ logistics / shipping
• Collected customer and market feedback and reported information to company HQ.

Supported the Manager in guaranteeing excellent customer welcome and service and in maintaining the qualitative standards required by the brand. Collaborated daily with Buying,Retail and Finance staff in France and Italy.Reporting directly to the Store Manager.

• Monitoring performance and ensuring all team members received proper support to achieve their full potential.(team of 12 people)
• Developing a proper sales strategy in cooperation with the Retail Merchandising and Operations teams.
• Identify, recruit and develop talents and work with HR and the boutique manager
• Supervise loss asset protection and risk management
• Met the sales goals for the first 6 months
• Generate on-brand ,best -in- class content, tailored to appropriate clients, recruit new clients

Responsible for overall management of the store, staff, products, customer service and VIP.Driving the team to achieve sales objective, maintaining and achieving high service, operational and merchandising standards.

• Achieving store commercial targets / turnover £19 million per season
• Set daily, weekly and monthly objectives / monitoring staff performance / KPI
• Reporting to Retail Country Manager / controlled management accounts with attention to essential criteria for net profit including cash control.
• Buying the collections (Paris,France) / attending fashion shows with VIP clients / Organising Trunk shows in store
• Implementing store staff recruitment and training process
• Reduces losses and identified and exploited business development opportunities
• Working closely with wholesale and marketing departments.

Coordinated store operations within fashion centre to enhance product selection.

• Provided leadership and strategic direction, achieving increased sales.
• Managed inventory control processes to minimise loss and ensure accuracy.
• Conducted cash control measures to prevent loss and enhance security.
• Prepared daily reports to monitor performance metrics.
• Organised events for VIP and royal family clients to elevate brand presence.
• Fostered customer relations to improve satisfaction and loyalty.
• Coached underperforming employees, significantly improving job performance.

Managed sales and stock in a major retail outlet.Played an integral role with the merchandising and buying departments.Successfully managed labelling and pricing.Assist in the development of pre-season sales, gross margin and support product strategies. Being a main point of contact for suppliers to ensure all goods arrive on time.Monitoring inventory levels to ensure products are available when needed.

• Fostered strong partnerships with cross-functional stakeholders through impactful correspondence and logistical management.
• Planned and scheduled weekly meetings, generating thorough agendas and minutes to promote efficiency.
• Reviewed and appropriately actioned incoming correspondence to organise effective workflow.
• In charge of special orders and VIP