Eleisha May
Summary
A driven and results orientated leader with a diverse background encompassing sales, client strategy, sales & partner enablement and coaching for success across EMEA and AU regions. I excel in dynamic, multi-faceted roles that prioritise collaboration. My path to leadership has been accelerated by my ambition and desire for personal development. In the last few years I am have completed qualifications including becoming a master practitioner of NLP, Hypnotherapy and Life coaching, the CISL Sustainable Marketing, Media and Creative course and a reformer pilates instructorship. I get a huge sense of purpose from taking an active role in industry initiatives, particularly those championing female leadership and equality as well as using media as a tool for driving social impact and change. I regularly volunteer as a mentor and coach for Bloom and as a voluntary delegate for the UN on the Commission on the Status of Women.
Overview
12
12
years of professional experience
Work history
Client Strategy Director
Blis
London
10.2024 - Current
- Built client direct strategy function - focussing on self serve revenue growth and client JBP's across activation, insights and measurement/effectiveness
- Onboarded first-party data for clients transitioning to in-house programmatic activity.
- Promoted Blis DSP and planning platform for insights, activation, and measurement.
- Identified opportunities for white-labeling and co-creating new data partnerships.
- Collaborated with agency sales, product, and insight teams to enhance service delivery.
- Represented Blis at industry events, speaking on panels and hosting roundtables.
- Led strategic initiatives as commercial lead for partner data integrations in EMEA.
- Focused on integrating app usage and TV viewership data post-T-Mobile acquisition.
Director of Programmatic Sales
Samba TV
London
08.2019 - 07.2024
- Bringing to market ACR (Automatic Content Recognition) technology with agencies, clients and DSP/SSP partners
- Responsible for launching and managing programmatic product and revenue which equates to over 30% of all international revenue and grew 100% YOY two years running
- Senior point of contact across all agencies, DSP and SSP partners
- Responsible for partner enablement training external teams and onboarding our data for activation in other channels e.g. YouTube, Audio, DOOH
- Recruited, trained and coached the international team UK, EMEA and AU
- Sustainability champion, member of IAB Sustainability working group and managed our off-setting strategy with onHand partnership
Agency Partner
Yahoo/Oath/Verizon Media
London
03.2017 - 02.2019
- Sales lead for onboarding and training- developed a bespoke 12 week training programme for new starters
- Omnicom agency lead selling omnichannel soluitons- Xbox, Native, Video, Display, programmatic and premium publishers including Huff Post consistently grew the business and exceeded targets
- Pioneered the use of advance data tools
- GDPR internal champion
Multi Media Manager
Telegraph Media Group
08.2015 - 03.2017
- Trading lead on Dentsu, Publicis and MediaCom across multi media solutions print, digital and programmatic
- Head of international sales - managing international re-sellers, setting quotas and training for go to market strategy
- Negotiating agency trading deals and rebates
Investment executive
Guardian Media Group
11.2013 - 08.2015
- Omnicom and Dentsu sales rep - worked to and exceeded targets selling cross platform solutions
- Sales lead for Observer Food Monthly magazine - managed budget and sales strategy
Education
Bachelor of Arts - Linguistics & Hispanic studies
University of Sheffield
Sheffield 09/2007 - 07/2011
A-Levels - Spanish, Classical Civilisation, Psychology
Simon Langton Girls Grammar School
Canterbury 09/2003 - 06/2005
Skills
- Industry thought leadership - panels, roundtable events, industry press articles
- Strategic planning - leveraging data to build compelling narratives on behalf of brands
- Client Direct relationships and expertise building JBP's and data license agreements
- People management - Cross-functional team leadership, mentoring, goal setting and training
- Commitment to industry initiatives championing equal opportunities, sustainability and social impact - Bloom, TWIPN, WACL, IAB steering groups
- Sales enablement- Expertise in product training, coaching for success and brand development
- Expertise leveraging measurement frameworks for outcomes
- Building corporate social responsibility initiatives and driving adoption
- Commercial expertise in forecasting and trading agreements
- A passion for personal development - qualifications in Coaching, Sustainable marketing, Mental health first aid and reformer pilates
Affiliations
- Reformer pilates enthusiast and apprentice teacher
- Astrology, manifestation and acupuncture enthusiast
Accomplishments
- UN Commission on the Status of Women delegate volunteer March 2024: https://www.unwomen.org/en/how-we-work/commission-on-the-status-of-women
- WACL talent award winner 2023
- Mediatel Future 100 2022 Club:https://www.adwantedevents.com/thefuture100club2025/classof2022
- Mediatel Top 50 Gamechangers in TV 2023: https://www.adwantedevents.com/top50womengamechangerstv/3957800
- CISL Sustainable Marketing Media and Creative course 2023 :https://cambridge.credential.getsmarter.com/c0171978-3522-49f4-ae5d-69a0ec1f3d63#acc.jeoiV5dD
Timeline
Client Strategy Director
Blis
10.2024 - Current
Director of Programmatic Sales
Samba TV
08.2019 - 07.2024
Agency Partner
Yahoo/Oath/Verizon Media
03.2017 - 02.2019
Multi Media Manager
Telegraph Media Group
08.2015 - 03.2017
Investment executive
Guardian Media Group
11.2013 - 08.2015
Bachelor of Arts - Linguistics & Hispanic studies
University of Sheffield
09/2007 - 07/2011
A-Levels - Spanish, Classical Civilisation, Psychology
Simon Langton Girls Grammar School
09/2003 - 06/2005