Eleanor Sheppard

• Company Overview: Transforming brand & marketing friction into extraordinary growth
• Continuously assessed internal procedures seeking opportunities to optimise workflows and enhance the overall efficiency of consulting operations.
• Developed and implemented strategic plans for clients, resulting in increased revenue and market share.
• Collaborated with cross-functional teams to develop comprehensive solutions addressing all aspects of a client's needs.
• Conducted comprehensive analyses of client operations to pinpoint areas for improvement and recommend actionable strategies.
• Presented data-driven insights to clients' senior management, facilitating informed decision-making processes.

Mentored junior team members, fostering their professional growth and enhancing overall team productivity.

• Streamlined processes and reduced operational costs for clients by identifying inefficiencies and recommending innovative solutions.
• Trained and guided team members to maintain high productivity and performance metrics.
• Negotiated price and service with customers and vendors to decrease expenses and increase profit.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Excellent communication skills, both verbal and written.
• Self-motivated, with a strong sense of personal responsibility.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.
• Worked well in a team setting, providing support and guidance.
• Passionate about learning and committed to continual improvement.
• Managed time efficiently in order to complete all tasks within deadlines.
• Assisted with day-to-day operations, working efficiently and productively with all team members.
• Worked effectively in fast-paced environments.
• Organized and detail-oriented with a strong work ethic.
• Learned and adapted quickly to new technology and software applications.
• Resolved problems, improved operations and provided exceptional service.
• Proved successful working within tight deadlines and a fast-paced environment.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Presented data-driven insights to clients'' senior management, facilitating informed decision-making processes.
• Collaborated with cross-functional teams to develop comprehensive solutions addressing all aspects of a client''s needs.
• Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Tracked trends and suggested enhancements to both challenge and refine company's product offerings.

• Company Overview:
• 8 - month consultancy to evolve B2C omni-channel consumer wellness brand for future global expansion and growth
• Led digital sales & marketing team delivering +£9M revenue, globally
• (US Net Revenue: +64%, new customers +118% / UK Net Revenue +13% UK, new customers 21% YOY)
• Delivered insight-led brand evolution and repositioning strategy Increased revenue, customer acquisition, retention and LTV leveraging customer and data insights
• Led global brand evolution, value proposition and customer messaging matrix and roll out plan.
• Reviewed existing external partners, re-negotiated existing & contracted new creative, Digital, PR and SEO/SEM agencies to drive greater organic acquisition and optimised customer experience with budgetary efficiencies
• Streamlined internal operations by implementing innovative process improvements, reducing overhead costs and increasing efficiency.
• Cultivated a high-performance team culture through targeted talent development programs, improving employee engagement levels and productivity.
• Negotiated lucrative contracts with vendors to secure favorable terms while ensuring uninterrupted supply chain operations.
• Led corporate restructuring efforts to streamline resources effectively while minimising disruption to ongoing business activities.
• Championed innovation within the organisation by fostering an environment that encourages idea generation from all levels of the workforce.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Analysed industry trends and tracked competitor activities to inform decision making.
• Initiated strategy to drive company growth and increase market share and profitability.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Created succession plans to provide continuity of operations during leadership transitions.
• Cultivated company-wide culture of innovation and collaboration.
• Devised and presented business plans and forecasts to board of directors.
• Directed technological improvements, reducing waste and business bottlenecks.
• Managed cross-functional teams to ensure effective communication, collaboration, and alignment on key business objectives.
• Increased company revenue by identifying and capitalising on new growth opportunities through market expansion and product diversification.
• Launched new products into the market successfully, driving increased sales and brand recognition.
• Championed innovation within the organisation by fostering an environment that encourages idea generation from all levels of the workforce.
• Spearheaded global expansion initiatives by establishing international offices and partnerships, broadening the company's reach and influence.
• Oversaw business-wide changes to modernise procedures and organization.

• Company Overview: A declining start-up Insurance platform for tradespeople
• 6 - month consultancy to turnaround, lead growth and rebrand a declining start-up Insurance platform for tradespeople
• Led growth team delivering +205K revenue YOY within 3 months with reduced budget through optimisation
• Cohered growth team across all channels and aligned messaging throughout business
• Delivered rebrand from ‘Toolbox by Admiral’ to ‘Admiral Business’ with redefined target audience & proposition
• Delivered data driven and action – orientated weekly growth town hall and first integrated campaigns
• Delivered new high watermarks in terms of CPA, SEO, Social lead generation and LTV
• A declining start-up Insurance platform for tradespeople
• Streamlined internal operations by implementing innovative process improvements, reducing overhead costs and increasing efficiency.
• Implemented data-driven decision-making processes to optimize marketing strategies, leading to improved customer acquisition rates.
• Increased company revenue by identifying and capitalizing on new growth opportunities through market expansion and product diversification.
• Analyzed complex financial data to forecast future growth projections accurately, enabling proactive adjustments to strategic plans as needed.
• Managed cross-functional teams to ensure effective communication, collaboration, and alignment on key business objectives.
• Cultivated a high-performance team culture through targeted talent development programs, improving employee engagement levels and productivity.
• Negotiated lucrative contracts with vendors to secure favorable terms while ensuring uninterrupted supply chain operations.
• Championed innovation within the organization by fostering an environment that encourages idea generation from all levels of the workforce.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Initiated strategy to drive company growth and increase market share and profitability.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Formulated and executed strategic initiatives to improve product offerings.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Cultivated company-wide culture of innovation and collaboration.
• Devised and presented business plans and forecasts to board of directors.
• Oversaw divisional marketing, advertising and new product development.
• Promoted a culture of continuous improvement by encouraging employees to seek out opportunities for personal and professional development.
• Created succession plans to provide continuity of operations during leadership transitions.
• Oversaw business-wide changes to modernise procedures and organisation.

• Company Overview: Responsible for global and regional marketing transformation at scale and pace
• £2.9M in marketing-driven organic revenue in 6 months outperforming previous 12 months by 223%
• 56% increase in website traffic, +198% social media engagement, +36% LinkedIn followers to >22K in 6 months
• >7M Increase in PR reach with average domain authority 57%
• Delivered branded insight-driven marketing intranet/social platform ‘workvivo ‘and integration of interactive content management platform, ‘Mediafly 360’
• Developed and delivered sales enablement tools resulting in £multi-million enterprise business wins
• Stabilised brand and created new brand strategy, redefined brand hierarchy integrating multiple acquisitions
• Transformed/ rebuilt siloed marketing function delivering a culture of ‘wingmanship’ and safe collaboration
• Responsible for global and regional marketing transformation at scale and pace
• Skilled at working independently and collaboratively in a team environment.
• Resolved problems, improved operations and provided exceptional service.
• Excellent communication skills, both verbal and written.
• Strengthened communication skills through regular interactions with others.
• Organised and detail-oriented with a strong work ethic.
• Self-motivated, with a strong sense of personal responsibility.
• Worked flexible hours across night, weekend, and holiday shifts.
• Proven ability to learn quickly and adapt to new situations.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Learned and adapted quickly to new technology and software applications.
• Passionate about learning and committed to continual improvement.
• Paid attention to detail while completing assignments.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Proved successful working within tight deadlines and a fast-paced environment.
• Worked well in a team setting, providing support and guidance.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Managed time efficiently in order to complete all tasks within deadlines.
• Worked effectively in fast-paced environments.

• Company Overview: B2B FinTech start up in Hospitality
• Employee number 4
• First marketing team hire
• Acquired by FETCH Group
• Interim ‘C-level’ leader for 20 person sales & customer experience team
• Secured £1.25M seed funding and doubled business growth in 3 months
• Rebrand and launch for hospitality fintech – B2B, B2B2C and D2C propositions from inception to delivery
• Delivered B2B & B2B2C unified brand assets across all customer touchpoints/ owned 3rd party channels/CRM
• Delivered B2B integrated marketing campaigns in hospitality/sport increasing social followers >5000 of new brand
• >100% Increased in organic brand search, +132% site traffic/high intent sales
• B2B launch in main international markets, D2C launch to meet ambitious 22/23 sales targets
• B2B2C customer marketing toolkit to support education, drive end user usage & increase brand awareness
• B2B FinTech start up in Hospitality
• Introduced process improvements that reduced operational costs while maintaining high-quality standards across all departments.
• Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
• Led a cross-functional team to develop and launch a new product line, contributing to significant growth in sales.
• Increased company growth through collaboration with sales and marketing departments.
• Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
• Negotiated favorable contracts with vendors, securing advantageous terms for the company while maintaining strong professional relationships.
• Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.
• Drove digital transformation efforts within the organization by implementing advanced technology solutions that streamlined workflows and improved customer experience.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Increased company revenue by implementing innovative marketing strategies and streamlining sales processes.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Represented organization at industry conferences and events.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Cultivated company-wide culture of innovation and collaboration.
• Initiated strategy to drive company growth and increase market share and profitability.
• Oversaw divisional marketing, advertising and new product development.
• Managed financial, operational and human resources to optimize business performance.
• Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
• Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
• Supervised proposal development in response to RFPs within hospitality market.
• Boosted website traffic by 132% by creating integrated social media strategy.
• Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
• Drove company branding efforts to increase market presence and brand recognition.
• Maximized trade show presence by designing impactful booth experiences and coordinating pre-event promotional activities.
• Transformed company''s social media presence into a powerful brand asset by curating compelling content and fostering an engaged community.
• Supported business development efforts and coordinated with marketing team on special campaigns.
• Championed the adoption of new digital advertising platforms that enhanced online visibility while reducing cost-per-click expenses.
• Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
• Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
• Planned and executed events and marketing programs to increase qualified leads.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Launched marketing activities for new product lines and market penetration.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Developed and implemented targeted digital strategy to improve business performance.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Established targets for social media platforms to reflect business objectives.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Identified value propositions and key messages for company marketing campaigns.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Developed innovative and targeted collateral to support overall branding objectives.
• Created and managed social media campaigns to increase brand engagement.
• Coordinated with design and media teams to develop high-quality creative assets.
• Devised content strategy to effectively engage target audiences.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Improved website visibility through development and implementation of SEO strategies.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Optimized email campaigns to increase open and click-through rates.

• Company Overview: Customer Engagement SaaS Platform
• Delivered new UK subsidiary brand, value proposition and customer messaging platform
• Launched website, social channels and executed organic content strategy and plan with zero budget
• Organic acquisition of Birmingham FA and regional white label distributer partnership in Sweden worth >30K ARR
• Customer Engagement SaaS Platform
• Contributed to company-wide strategic planning by providing insights on market trends and customer behavior, shaping future sales and marketing initiatives for success.
• Established strong relationships with key clients by maintaining regular communication and addressing concerns promptly.
• Collaborated across departments to develop cohesive branding strategies that enhanced company reputation and credibility in the marketplace.
• Optimised marketing campaigns through data-driven analysis, refining messaging to better resonate with target audiences.
• Increased customer satisfaction through personalised consultations, providing tailored product recommendations based on individual needs.
• Boosted sales revenue by developing effective marketing strategies and implementing targeted sales campaigns.
• Cultivated strong and successful client relationships by being key point of contact for questions and concerns.
• Grew business by generating new referrals and sustaining strong pipelines from existing partners.
• Built relationships with customers and community to promote long term business growth.
• Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• Negotiated prices, terms of sales and service agreements.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Presented professional image consistent with company's brand values.
• Consulted with businesses to supply accurate product and service information.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

• Company Overview: Led £multi-billion eCommerce & Unified Commerce platform
• Delivered £5M in media exposure on an investment of £300K (equal to entire 3-year contract in Y1)
• Contracted 3-year sponsorship deal (Leicester Tigers RUFC) delivering £millions in customer acquisition
• Led global rebrand of Realex Payments (€115M acquired payment gateway) into Global Payments brand hierarchy
• Built global eCommerce and multinational commerce marketing team
• Rebuilt UK Regional marketing team infrastructure & processes
• Delivered global brand, unified Commerce and eCommerce propositions/customer messaging by target vertical
• Delivered >£70M net revenue for multinational retail/hospitality accounts (EU & US) via ABM
• 1/22 handpicked candidates out of 24,000 employees to serve on Global GP I&D Advisor Council
• Led £multi-billion eCommerce & Unified Commerce platform
• Supported business development efforts and coordinated with marketing team on special campaigns.
• Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
• Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
• Strengthened brand positioning by conducting market research and competitive analysis to identify unique selling points.
• Championed the adoption of new digital advertising platforms that enhanced online visibility while reducing cost-per-click expenses.
• Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
• Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
• Optimised marketing budget allocation to maximise return on investment, prioritising high-impact initiatives.
• Drove company branding efforts to increase market presence and brand recognition.
• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Revitalised underperforming products through rebranding efforts that resonated with target markets.
• Increased brand awareness by developing and executing comprehensive marketing campaigns.
• Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
• Elevated the company''s thought leadership position by delivering impactful presentations at industry conferences and events.
• Boosted sales revenue through innovative product launch strategies and targeted promotions.
• Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
• Supervised proposal development in response to RFPs within multinational payments market.
• Planned and executed events and marketing programs to increase qualified leads.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Launched marketing activities for new product lines and market penetration.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Developed and implemented targeted digital strategy to improve business performance.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Collaborated with developers, advertisers and production managers to market products and services.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Consulted with product development teams to enhance products based on customer interest data.
• Identified target audiences and devised campaigns to match target demographics and optimise results.
• Identified value propositions and key messages for company marketing campaigns.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Developed innovative and targeted collateral to support overall branding objectives.
• Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
• Oversaw 10-person (global and regional) marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
• Devised content strategy to effectively engage target audiences.
• Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Managed budget allocation and resource utilisation to maximise marketing ROI.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Captured new customers by optimising business strategies and launching products to diversify offerings.
• Continually maintained and improved company's reputation and positive image in markets served.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Mentored local personnel on best practices and protocols to maximise productivity.
• Improved website visibility through development and implementation of SEO strategies.
• Optimised email campaigns to increase open and click-through rates.

• Company Overview: Global Marketing Lead for SEQR & Seqr Go! & MeaWallet across 16 markets
• Driving all facets of product marketing, customer acquisition & customer retention
• Created new brand guidelines and messaging strategy for B2C mobile payment ‘SEQR’ worth £6M
• Delivered consumer scheme, branding, messaging for world 1st mobile teenage payment app ‘Seqr Go’
• Delivered B2B brand guidelines, collateral, and brand assets for B2B digital payments enabler, MeaWallet
• Delivered multimedia assets and influencer digital campaign content for SEQR and Seqr Go!
• Global Marketing Lead for SEQR & Seqr Go! & MeaWallet across 16 markets
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Optimized website conversion rates by executing user experience improvements and search engine optimization tactics.
• Increased brand awareness by developing and implementing comprehensive marketing strategies.
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
• Enhanced customer engagement, creating compelling content across multiple platforms.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Directed corporate rebranding efforts to align with company vision and mission statement.
• Expanded global market presence through tailored international marketing initiatives focused on regional preferences and trends.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Introduced agile methodologies into project management processes, increasing team efficiency and adaptability to change.
• Managed cross-functional teams for successful marketing campaign execution and performance analysis.
• Streamlined internal communication channels, fostering collaboration among various departments within the organisation.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Oversaw budget allocation and management for all marketing initiatives, maximising impact while maintaining cost efficiency.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Oversaw and guided brand marketing programs to optimise user product experience.
• Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
• Provided mentorship to junior team members, cultivating their professional development paths within the company.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Collaborated with developers, advertisers and production managers to market products and services.
• Identified value propositions and key messages for company marketing campaigns.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Launched marketing activities for new product lines and market penetration.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Developed and implemented targeted digital strategy to improve business performance.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Oversaw 8-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Represented organisation at industry conferences and events.
• Communicated business performance, forecasts and strategies to investors and shareholders.
• Oversaw business-wide changes to modernise procedures and organisation.
• Oversaw divisional marketing, advertising and new product development.
• Devised and presented business plans and forecasts to board of directors.
• Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
• Developed product positioning strategies to differentiate offerings from competitors in the industry.
• Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
• Developed innovative and targeted collateral to support overall branding objectives.
• Consulted with product development teams to enhance products based on customer interest data.
• Maintained reporting and developed actionable insights to continually improve branding efforts.

• Company Overview: Led delivery of key B2B & B2B2C marketing strategies to drive demand, growth, and revenue across the EMEAA
• Led re-brand of Access Prepaid Worldwide to MasterCard Prepaid Management Services worth £33.2M
• Designed and implemented global B2B2C marketing strategy integrating Mastercard ‘Priceless Cities’
• Delivered best in class, global cardholder marketing collateral - generic / co-branded /white label variants
• Delivered new EMEAA customer and partner programmes worth £15M ARR
• Created new loyalty programme with Mastercard Travel Rewards for Brazilian resellers worth £5M ARR
• Developed brand, value proposition, and co-branded D2C campaigns & events for Cash Passport delivering >£15M
• Founded delivered & managed new ELWN (Europeans Women’s Leadership Network) Peterborough Circle
• Led delivery of key B2B & B2B2C marketing strategies to drive demand, growth, and revenue across the EMEAA
• Streamlined internal processes, resulting in improved productivity and cost savings for the department.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
• Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
• Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
• Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
• Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Launched marketing activities for new product lines and market penetration.
• Planned and executed events and marketing programs to increase qualified leads.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Developed innovative and targeted collateral to support overall branding objectives.
• Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Optimized email campaigns to increase open and click-through rates.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Established strong relationships with key industry influencers to elevate brand reputation.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Identified value propositions and key messages for company marketing campaigns.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Collaborated with developers, advertisers and production managers to market products and services.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Consulted with product development teams to enhance products based on customer interest data.
• Continually maintained and improved company's reputation and positive image in markets served.
• Analysed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Mentored local personnel on best practices and protocols to maximise productivity.

• Company Overview: Re-invigorated global prepaid consumer travel brand & product ‘Cash Passport ’
• Re-invigorated global prepaid consumer travel brand & product ‘Cash Passport ’, including card & card packaging
• Rebranded Cash Passport by region including generic, co brand & white label programmes
• Increased operational efficiency by >110%
• Delivered programme marketing launches and campaigns with partner distributors in UAE (2015) and Canada (2016)
• Re-invigorated global prepaid consumer travel brand & product ‘Cash Passport ’
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Optimized website content for improved search engine rankings and increased web traffic.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Established brand guidelines to ensure consistency across all marketing materials and communications.
• Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
• Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
• Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
• Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Enhanced online presence, optimizing website content for SEO and improving user experience.
• Trained junior marketing staff, elevating team capabilities and performance.
• Monitored competitor activities, adapting strategies to maintain competitive advantage.
• Executed email marketing campaigns to nurture leads and convert prospects into customers.
• Led cross-functional teams for product launch events, significantly enhancing market penetration.
• Continually maintained and improved company's reputation and positive image in markets served.
• Optimized email campaigns to increase open and click-through rates.

• Company Overview: Directed full multi-channel Global marketing function, accountable for global brand management
• Delivered new product launches on TV Shopping Channel, QVC delivering >£1K sales per minute
• +24% UK retail sales, >200% eCommerce sales via integrated omnichannel campaigns
• Global brand guidelines, incl
• Brand story narrative and consumer messaging platform
• Directed full multi-channel Global marketing function, accountable for global brand management
• Created content and promotional materials to drive engagement and conversions.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Built strong relationships with industry professionals and influencers.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Collaborated with cross-functional teams to develop innovative product launches and promotions.
• Established partnerships with key industry influencers to amplify brand reach and credibility.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Mentored junior team members, fostering professional development within the organization.
• Optimized digital marketing efforts for increased online presence and customer engagement.
• Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
• Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Spearheaded market research initiatives to identify trends and opportunities for growth.
• Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
• Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
• Orchestrated successful influencer marketing campaign, amplifying brand message and reaching untapped audiences.
• Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
• Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Coordinated with design and media teams to develop high-quality creative assets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Optimized email campaigns to increase open and click-through rates.
• Directed trade show participation, maximizing exposure for company products and services.
• Managed marketing budget for maximium ROI.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Evaluated competitor activity to inform strategic decision-making within the marketing department.
• Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
• Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
• Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
• Implemented customer feedback loop, utilizing insights to drive product improvements and marketing message optimization.
• Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
• Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
• Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
• Streamlined event marketing strategies to maximize brand exposure and generate direct sales opportunities at industry events.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created and managed social media campaigns to increase brand engagement.
• Continually maintained and improved company's reputation and positive image in markets served.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Company Overview: Headhunted as Group Marketing Director/ Stepped up to Acting MD for Worldchoice/ Board Member
• Delivered EBITDA of +35% YOY in a fluctuating market and challenging economy
• Embedded consumer marketing campaigns serving 800 independent travel agents
• Boosted membership participation by 80% and business partner contribution by 30%
• NPD of Cruise Club & Ski Clubs – negotiating enhanced commission for members, increased commercial volume for operators & incremental increase in membership fees
• Initiated and led the strategic Group rebrand of TTA Worldchoice to The Travel Network Group
• Reduced staff expenditure by 15% on a budget of £300K and increased productivity by 200%
• Headhunted as Group Marketing Director/ Stepped up to Acting MD for Worldchoice/ Board Member
• Created content and promotional materials to drive engagement and conversions.
• Built strong relationships with industry professionals and influencers.
• Boosted brand awareness by developing and implementing strategic marketing campaigns.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Established partnerships with key industry influencers to amplify brand reach and credibility.
• Collaborated with cross-functional teams to develop innovative product launches and promotions.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed comprehensive marketing plans in alignment with overall business goals and objectives.
• Mentored junior team members, fostering professional development within the organization.
• Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
• Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
• Evaluated competitor activity to inform strategic decision-making within the marketing department.
• Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
• Improved lead generation through targeted email marketing campaigns and data-driven analytics.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Expanded market reach and penetration by establishing strategic partnerships with key industry influencers and organizations.
• Boosted lead generation through creation and execution of targeted inbound marketing campaign.
• Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
• Elevated brand loyalty and customer retention by launching personalized communication and rewards program.
• Spearheaded comprehensive rebranding initiative, resulting in enhanced market positioning and brand recognition.
• Negotiated advantageous contracts with vendors and service providers, reducing marketing costs while maintaining quality.
• Increased customer engagement by developing and implementing multi-channel marketing strategy tailored to diverse audience segments.
• Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
• Led cross-functional team to launch new products successfully, ensuring alignment with customer needs and market trends.
• Developed robust analytics framework to measure and report on campaign performance, guiding strategic adjustments and improvements.
• Cultivated strong media presence, securing favorable coverage in top-tier publications through effective public relations strategies.
• Optimized marketing budget allocation, achieving greater ROI on advertising spends by data-driven analysis and adjustments.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Coordinated with design and media teams to develop high-quality creative assets.
• Optimized email campaigns to increase open and click-through rates.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
• Managed marketing budget for maximium ROI.
• Fortified competitive advantage by conducting thorough market research and competitor analysis to inform strategic decisions.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Conducted market research to identify new opportunities and target markets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Company Overview: Transformed D2C travel business
• Reinvigorated brand driving NP from £2.3M to £9.8M (declining market)
• +75% customer acquisition +33% retention with budgetary saving of £1M
• RFV Quantitative & Qualitative research
• Reduced >50% brochure mailing cost, increased ROI, reinvested savings driving advocacy and customer acquisition
• Delivered >£1M YOY in operational savings
• Led data migration to new supplier system enhancing data intelligence and marketing efficiency
• Global brand guidelines, incl
• Brand story narrative and consumer messaging platform
• Transformed D2C travel business
• Implemented data-driven decision-making processes to guide innovative marketing strategies.
• Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
• Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
• Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
• Streamlined internal processes, resulting in improved productivity and cost savings for the department.
• Established strong relationships with key industry influencers to elevate brand reputation.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
• Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
• Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
• Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
• Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
• Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
• Revamped company website, enhancing user experience and improving site traffic metrics significantly.
• Managed workflow between staff, coordinating documents, and creative material distribution.
• Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
• Launched marketing activities for new product lines and market penetration.
• Planned and executed events and marketing programs to increase qualified leads.
• Planned and executed marketing campaigns to target groups, areas and wider community.
• Identified value propositions and key messages for company marketing campaigns.
• Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
• Managed and oversaw design of marketing material and promotional literature for organization.
• Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
• Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
• Developed innovative and targeted collateral to support overall branding objectives.
• Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
• Identified target audiences and devised campaigns to match target demographics and optimize results.
• Maintained reporting and developed actionable insights to continually improve branding efforts.
• Developed and implemented targeted digital strategy to improve business performance.
• Consulted with product development teams to enhance products based on customer interest data.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
• Preserved brand integrity by monitoring consistency and quality of marketing content.
• Conducted market research to identify new opportunities and target markets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Coordinated with design and media teams to develop high-quality creative assets.
• Optimized email campaigns to increase open and click-through rates.
• Improved website visibility through development and implementation of SEO strategies.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Collaborated with developers, advertisers and production managers to market products and services.
• Wrote and distributed press releases to increase brand visibility.
• Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors.
• Led a team of marketing professionals for successful product launches and promotions.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Devised content strategy to effectively engage target audiences.
• Oversaw 6-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
• Analysed consumer usage patterns to identify trends and target key demographics.