Eleanor Prior

Responsible for delivering integrated, cross-functional marketing campaigns across digital, paid and field channels to strengthen product preference, increase market awareness and support demand for GMAC programmes and services, while supporting close collaboration with institutions and partners.

• Lead regional marketing initiatives across Europe to strengthen awareness, engagement and uptake of GMAC assessments and products.
• Plan and deliver multi-channel campaigns across email, paid social, web and field activity, ensuring cohesive messaging and strong execution across all touchpoints.
• Implement data tracking and performance reporting in HubSpot to evaluate field marketing outcomes, optimise candidate journeys and guide continuous improvement.
• Manage the development and distribution of marketing collateral, event materials and promotional assets for partner activity, fairs and webinars.
• Coordinate pre-event promotion, on-site delivery and post-event nurture to maximise engagement and lead quality across European events and partner sessions.
• Collaborate with product, analytics, operations and creative teams to align activity with regional priorities and ensure consistent delivery.
• Support business schools, test prep providers and regional partners with content, insights and co-marketing to enhance reach and improve campaign performance.

Delivered digital campaigns, paid content and marketing operations to support business school clients and commercial objectives across global markets.

• Managed end-to-end delivery of 24 sponsored webinars per year, including planning, promotion, content quality checks, technical setup and reporting.
• Produced multi-channel marketing content across web, email and print, aligning with brand guidelines and partner needs.
• Used analytics and performance insights to optimise campaigns and improve audience engagement.
• Partnered with developers to implement UX enhancements, improving navigation and user experience.
• Supported commercial teams with campaign planning, content development and lead-generation activity.

Managed promotional pricing, campaign execution and stakeholder coordination for national retail accounts across 2,500+ stores.

• Delivered accurate promotional updates and campaign materials across multiple retail partners.
• Coordinated with trading, marketing and supply chain teams to align promotional activity with commercial objectives.
• Streamlined internal processes to improve efficiency, accuracy and delivery timelines.

Supported planning, development and delivery of trade marketing campaigns to strengthen product visibility and commercial performance.

• Produced sales booklets, weekly deal leaflets and launch materials to support supplier and retailer engagement.
• Assisted in campaign planning and creative development to align with business and client priorities.
• Coordinated production of B2B marketing materials, collaborating with design, trading and print teams for timely delivery.