Eleanor Keech

Time2play Media is a Malta based media company in the iGaming industry. It was acquired by GiG Media in November 2023.

• Managed the corporate social accounts and blog, owned end to end content creation, designed and implemented social strategy, and took ownership of PR campaigns from ideation to execution
• Spearheaded company rebranding project, leading on event and social media strategy.
• Designed and implemented brand measurement strategy to gauge effectiveness of marketing efforts.
• Led successful takeover of Time2play's LinkedIn account, from content ideation to publishing, resulting in 300% increase in engagement, contributing to increased lead generation through company page inbox
• Collaborated with marketing, sales, and communication teams to align messaging and branding across all channels, successfully contributing to set OKR of positioning Time2play as an industry thought leader.
• Rapidly assumed design responsibilities for all PR campaigns, significantly reducing visual asset turnaround time from one week to less than two hours, allowing for far greater reactivity in campaigns and increasing our competitiveness in publication pitching.
• Led end-to-end execution of PR campaigns, including concept development, data collection and analysis, and creation of blogs, press releases, and pitches.
• Collaborated with Head of SEO to implement YouTube content strategy to counter impact of SGE on asset traffic, scripting, fronting, and editing a 3-part proof of concept at no additional cost to company.
• Owned all event promotion for commercial team, increasing return on expo attendance.

• Extensive experience in cultivating communities and expanding social media followings. Leveraging a personal Instagram account dedicated to health and wellbeing, successfully building a following of 25k.
• This accomplishment has facilitated collaborations with industry-leading brands such as Gymshark, Beaybl, and JD Gyms, for which I have generated considerable sales through converting content.
• Partnered with Bytedance (the creators of TikTok) onpromotion of their new app, Lemon8. My content achieves monthly reach of 50k to 3 million.
• Managed socials for numerous businesses, including Bristol branch of The City Girl Network. This includes assisting in event coordination, producing promotional reels, and graphic design, as well as brainstorming monthly content strategies.

• Vitabeam is a UK based biotech start-up selling multi-use grow lights
• Overseeing external communications, coordinating events, nurturing strategic partnerships, leading internal communications, and managing production of promotional materials.
• Crafting quarterly shareholder updates, updating website content, designing and conceptualising sales decks for each of company's five market sectors, formatting and writing reports.
• Devising and pitching brand refresh strategy, successfully modernising company's image.
• Managed CMS (WordPress) and provided oversight for all graphic design, video creation, and content production across digital and print platforms.
• Coordinated industry event attendance, including creation of conference materials.
• Supported progression of four different partner contracts and collaborations.
• Led daily internal communications efforts for UK team, conducting weekly meetings, writing and distributing update and action emails, and aiding with onboarding processes, significantly improving team focus and productivity.
• Developed comprehensive training guides and strategy presentations for internal teams.
• Conducted market research to inform new product concepts.
• Successfully aided in investment pitches through applications and creation of data rooms.
• Implemented and utilised tools to streamline processes, such as HubSpot CRM for team alignment, Trello for project management, and AI tools for process simplification.

• Processed client transactions using Excel, Brokerfocus, and Spidermail.
• Ensured complete compliance with industry standards to safeguard clients' assets and personal details.
• Conducted training for both new and existing team members.
• Managed daily data, performed analysis, and generated reports.
• Effectively resolved customer issues and responded to client inquiries articulately with minimal jargon.