Elakkiya Kothandapani
Enfield,LND
Summary
Visionary and results-driven Business Development Leader with 4+ years of experience transforming EMEA and UK markets through cutting-edge sales strategies. Adept at securing multi-million-pound deals, exceeding revenue goals, and building enduring client relationships. Proficient in B2B/B2C sales, market penetration, lead generation, and contract negotiations, leveraging data-driven insights to dominate competitive landscapes. Recognized for strategic leadership, stakeholder management, and delivering measurable business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Business Development Manager
Renaissance
10.2022 - Current
- Drove an exceptional 130% of annual sales targets, closing £450,000 in high-value deals across MENA markets and solidifying market leadership
- Boosted campaign ROI by 40% through tailored marketing strategies and advanced AI-driven market insights
- Unified operations post-acquisition of GL, aligning teams and achieving strategic expansion goals
- Amplified brand authority as a keynote speaker, presenting at international conferences in K and MENA and webinars to position the company as a global Ed-tech industry leader
- Increased client retention by 20% via multi-year partnerships and collaborative market expansion efforts
- Collaborated with ministries in Oman, Qatar, and Egypt, as well as resellers and strategic partners, unlocking new market opportunities and fostering enduring relationships
- Achieved a 35% improvement in lead-to-opportunity conversion rates, coordinating precision-driven marketing campaigns and enhancing customer acquisition strategies
Sales Executive
Lyca Group
04.2021 - 09.2022
- Exceeded annual revenue targets by £150,000, crafting innovative sales strategies and enhancing lead generation efficiency by 20%
- Drove a 2x improvement in ROAS through data-driven ad strategies and value-based pitches
- Represented Lyca Group at the APPG at the UK Parliament and Congress Centre conferences, bolstering brand presence
- Earned 'Best Performer of the Year' for consistently surpassing targets across all quarters
- Spearheaded lead generation initiatives, increasing efficiency by 20% through strategic segmentation and sector-focused pipeline management
- Negotiated key vendor contracts, driving a 15% revenue increase and ensuring seamless distribution across competitive markets
HR Assistant
Iykons
07.2020 - 03.2021
- Revamped recruitment processes, reducing time-to-fill for key roles by 20% through optimized sourcing strategies
- Partnered with HR leadership to implement performance management systems, fostering high-performance teams
- Achieved a 95% success rate in headhunting via LinkedIn, aligning top talent with organizational needs
Junior Business Consultant
UMM Digital
05.2018 - 09.2019
- Delivered actionable strategies for 11 projects, aligning client goals with measurable outcomes
- Achieved a 56% cost reduction through innovative branding strategies and operational optimization
- Boosted sales performance by 25% year-over-year via targeted initiatives and market-driven execution
Education
M.Sc. - Project Management
BPP University
London, United Kingdom01.2022
MBA - General (HR Specialization)
Cardiff University
Wales , United Kingdom01.2020
B.E. - Computer Science Engineering
Anna University
India01.2018
Skills
- B2B & B2C Sales
- Lead Generation
- Contract Negotiation
- CRM Optimization
- Market Penetration Strategies
- Stakeholder Management
- Salesforce
- HubSpot
- Qualtrics
- LinkedIn Sales Navigator
- Power BI
Certification
- Business Development & Strategic Planning (LinkedIn)
- CPD-Certified Project Management Professional (CPD Certified)
- Creator Certified Associate (Zoho)
Accomplishments
- Generated £1.5M+ in cumulative revenue over three years through high-value deal closures.
- Delivered keynote presentations to 200+ audiences across MENA and UK, elevating brand credibility.
Conferences
- COBIS Annual Conference, London
- BSME Conference, Qatar
- GESS Leaders in Education Summit, Oman
- Education Experts Summit, Saudi Arabia
- UK Edtech Showcase, Morocco & Egypt
- APPG at House of Commons, UK
Timeline
Business Development Manager
Renaissance
10.2022 - Current
Sales Executive
Lyca Group
04.2021 - 09.2022
HR Assistant
Iykons
07.2020 - 03.2021
Junior Business Consultant
UMM Digital
05.2018 - 09.2019
M.Sc. - Project Management
BPP University
MBA - General (HR Specialization)
Cardiff University
B.E. - Computer Science Engineering
Anna University
Similar Profiles
Keyota RaginKeyota Ragin
Home Health Aide at RenaissanceHome Health Aide at Renaissance
Dylan SowersDylan Sowers
Server at RenaissanceServer at Renaissance
Solet ValerisSolet Valeris
Machine Operator at RenaissanceMachine Operator at Renaissance