Elaine Sweeney
Coventry,West MIdlands
Summary
Detailed Sales Manager with 28 years experience in the retail industry. Proven track record of developing and coaching store managers to maximise their potential and achieve outstanding results. Strenghts include multi-site management, Sales and Profit Maximisation, Customer Relationship Management, Effective Communication, operational efficiency and compliance management. Looking for a new leadership role in a customer- focused business environment to capitalise on existing expertise while contributing to organisational success.
Overview
28
28
years of professional experience
Work history
Regional sales manager
The Body Shop
Birmingham , West Midlands
2022.01 - 2024.02
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Grew annual revenue by [Number]% with targeted sales and marketing strategy.
- Developed and customised sales pitches to target specific customer personas.
- Maintained ownership of sales pipeline, sourcing and developing new business opportunities to drive sales.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Hired and trained dedicated and high-achieving sales teams.
- Analysed sales to identify top-performing products.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
Senior store manager
The Body Shop
Birmingham , West midlands
1995.10 - 2022.01
- Understood what drives overall business success and prioritised and delivered quality results.
- Oversaw prompt stock replenishment to maximise sales opportunities.
- Exceeded sales targets consistently by assisting customers in selecting and purchasing merchandise.
- Store Manager of the Year Award in 2017.
- Represented the UK Market in New York to deliver a FAAT campaign to the United Nations in 2019.
- Optimised store performance through continuous evaluation of existing processes and identifying improvement opportunities.
- Enforced service standards to maintain establishment reputation for excellence.
- Pursued new business opportunities by forging strong networks and building event contacts.
- Built brand loyalty by promoting company loyalty schemes, hosting events and engaging with repeat customers.
- Led regular staff performance reviews to provide guidance and support for individual development.
Education
GCSEs -
Archbishop Ilsley Catholic School
BirminghamSkills
- Recruiting and hiring
- Business development
- Excellent communication skills
- Energetic
- Customer rapport
- Communication and engagement techniques
- Customer-focused
- Relationship management
Timeline
Regional sales manager
The Body Shop
2022.01 - 2024.02
Senior store manager
The Body Shop
1995.10 - 2022.01
GCSEs -
Archbishop Ilsley Catholic School