EKATERINA SHEVCHENKO
Aberdeen
Summary
- Forward-thinking Assistant Manager skilled at leading teams to efficiently meet goals. Successful background matching employees with roles for maximum performance. Upbeat and proactive with strong focus on continuous operational improvement.
- Enthusiastic Planning Manager offering 15 years of experience in Mass Media industry. Excellent team leader and problem solver with resourceful and flexible approach.
- Detailed orientated individual experienced in administrative procedures. Oversees day-to-day duties with strong planning and organisation skills to delivers projects in timely manner.
- Ambitious Editor with experience in fast-paced content delivery. Leads by example in setting and achieving high accuracy and quality standards. Proactive and productive under pressure to meet strict deadlines.
Overview
14
14
years of professional experience
Work history
Manager of planning department
TV3 Channel
Moscow
12.2020 - 01.2022
- Monitoring of budgeting issues, payments under contracts and other reporting
- Participation in the development of long-term and current calendar and thematic production plans in accordance with the approved TV program
- Participation in negotiations on the purchase of television content
- Applied expertise in team leadership to address productivity and performance issues, motivating staff to achieve KPIs.
- Planned and managed resources and budget to support and deliver objectives.
- Resolved conflicts by acting as mediator and rule enforcer as appropriate.
- Identified project blockers and acted as driver to overcome obstacles and achieve deadlines.
Head editor
Shot TV Channel
Moscow
08.2019 - 12.2020
- Distribution of editorial tasks to the editorial staff and control their execution
- Regular monitoring compliance with the rights to the works used, including copyrights, publishing rights, and other intellectual property rights
- Preparation tv-program for media and other services, creation a daily broadcast ticket and control the exact following of the broadcast ticket by the TV Channel's release service
- Development of perspective and current calendar-thematic production plans in accordance with the approved tv-program
- Located Subject Matter Experts (SMEs) to review content for inaccuracies.
- Fact-checked content to prevent publication of false information.
- Used software to mark-up content for swift communication with writing team.
Freelance editor
Self employed
06.2018 - 08.2019
- Execution of various editorial tasks (proofreading, writing texts, remote coordination editorial staff, etc.)
- Collaborated with co-workers to deliver quality projects on time.
- Carried out thorough fact-checking for exceptional levels of accuracy, boosting company's trustworthy reputation.
- Liaised with editorial team to deliver page layouts and formats in line with client demands.
Senior Specialist
Committee of Press and Public Relations
Saint Petersburg
11.2017 - 05.2018
- Regular analysis of publications in the mass-media (local newspapers, websites of local media) to identify and systematize topics that dominate in agenda of the Leningrad Region for the planning activities of the Government of the Leningrad Region
- Daily monitoring of news releases of regional and local TV channel
- Prepared reports summarising findings and recommending solutions to inform future strategies.
- Conducted in-depth research and analysis, identifying trends, solving complex problems and developing innovative solutions.
- Presented findings and recommendations to senior management, influencing strategic decisions and driving organisational success.
- Prepared proposals for new initiatives or changes to existing programs or procedures.
- Reviewed data to identify trends or patterns to suggest areas for improvement.
Sales manager
TVIN SP. Ltd
St. Petersburg
11.2015 - 02.2017
- Interfaced with customers, determined needs, provided recommendations and up-sold services.
- Searching for new partners and cooperation with existing
- During the work period I organized effective communication with some regional tv-channels and contributed to increasing the company's profits through deals with these TV channels
- Participated in the selection of the rating film content for the TV channel, negotiated its purchase, providing together with colleagues high rates of the share of prime broadcasting.
- Planned and developed strategies to increase sales territory positioning, exceeding company targets.
- Analysed sales to identify top-performing products.
- Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
- Allocated sales resources based on quarterly KPI targets.
Chief editor
Channel 5
St. Petersburg
05.2013 - 10.2015
- Selection of films and series (match channel format, check the ratings of the product, etc.)
- Negotiations, conclusion of contracts with local distributors of the Soviet cinema, series
- Management of contracts and agreements
- Planning long-term series
- Calculation yearly requirements of different variants of arrangement (shows and repeats of series)
- Preparation of all background information on planning series for financial services and planning services
- Selection and planning of thematic headings: Soviet detective, Legends of our cinema, Native serials, etc
- Participation in meetings of long-term planning
- Monitoring market of serial production and revising competitive environment
- Execution current tasks for negotiating terms and conditions of buying the content, drawing up official letters, etc
- Participation in budget planning.
Senior Editor, Coordinator
TVzor
Moscow
07.2012 - 05.2013
Senior planning editor
NTV Plus Ltd
Moscow
05.2012 - 07.2012
Senior editor
NTV Plus Ltd
Moscow
11.2007 - 04.2012
Education
Master's Degree - IT with Business Intelligence
University of Robert Gordon
Bachelor's Degree - undefined
Moscow Musical college named after S.S. Prokofiev
06.2011
Master's Degree - undefined
Moscow Regional State University
06.2007
Skills
- Performance development planning
- Opportunities identification and creation
- Democratic leadership
- SMART goal setting
- Conflict resolution
- Project budgeting
- Problem solving and negotiation skills
- Skills of working with a large amount of information
- Ability to work in stressful situations
Accomplishments
- Effective monitoring of the reporting provided by regional TV channels, as a result of which it was possible to identify and eliminate problematic points in the broadcasting of TV channels (more stories about the needs of residents of the Leningrad region, sports achievements, participation of local Government in the life of cities, etc
- Collaborated with team 5 in development of Effective Planning "New Year Grid" project
- Documented and resolved budget overspending, contributing to correct reporting.
- Effectively calculated the needs of the TV срфттуд 5 for 2021, ensuring that there were no budget overruns during the reporting period
- Trained department staff for 3 months in the use of Broadview layout software, resulting in the TV scheduling process being automated and effectively implemented as a key task
- Developed a unique television scheduling concept that helped to attract new viewers and increase the share of television viewing by 20 per cent
Interests
Travelling, Reading books, Running, Cinema, Cooking
Languages
English
Upper intermediate
Russian
Native
Spanish
Elementary
Timeline
Manager of planning department
TV3 Channel
12.2020 - 01.2022
Head editor
Shot TV Channel
08.2019 - 12.2020
Freelance editor
Self employed
06.2018 - 08.2019
Senior Specialist
Committee of Press and Public Relations
11.2017 - 05.2018
Sales manager
TVIN SP. Ltd
11.2015 - 02.2017
Chief editor
Channel 5
05.2013 - 10.2015
Senior Editor, Coordinator
TVzor
07.2012 - 05.2013
Senior planning editor
NTV Plus Ltd
05.2012 - 07.2012
Senior editor
NTV Plus Ltd
11.2007 - 04.2012
Master's Degree - IT with Business Intelligence
University of Robert Gordon
Bachelor's Degree - undefined
Moscow Musical college named after S.S. Prokofiev
Master's Degree - undefined
Moscow Regional State University
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