Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Soft Skills
Timeline
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EHTASHAM AFZAL

EHTASHAM AFZAL

SEO Manager
Smethwick,BIR

Summary

As a proactive and results-driven SEO Executive with six years of experience in marketing and leadership, excited to bring unparalleled expertise. Putting special emphasis on helping diverse clientele has enabled me to effectively increase organic reach and client digital profile, resulting in sustained growth for the companies I've worked with.

Overview

5
5
years of professional experience
6
6
Certifications

Work History

SEO Manager

Remotebase
California
07.2022 - Current
  • As seasoned digital marketing professional, have proven track record of crafting and executing impactful strategies that drive results.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting, URL strategies, website architecture, and content.
  • Integrated marketing plans with brand campaigns to drive brand demand.
  • Developed and implemented quality link-building strategies.
  • Collaborated closely with public relations staff to develop outreach campaigns.
  • Worked with development team to properly implement SEO best practices on newly developed code.
  • Maintained knowledge of current market trends and algorithm updates of top search engines.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • With keen eye for detail and data-driven approach, meticulously monitor and analyze website traffic to continually refine and improve our online presence.
  • My expertise in online reputation management ensures that our brand stays at forefront of our industry.
  • Optimized web pages for core web vitals (LCP, CLS, FID) to meet Google page experience criteria.
  • As SEO Manager, I am responsible for all technical SEO aspects that are crucial for optimizing websites for search engines. My expertise in this area includes developing and managing robot.txt, canonicals, sitemaps, and other crucial elements to ensure proper crawling and indexing of a website, managing .htaccess and config files to optimize server configurations, and enhance site performance, security, and accessibility.

Head of SEO

Clear House Accountants
London
07.2020 - 07.2022
  • Achieved 158% growth in organic traffic through exceptional digital marketing.
  • Crafted and executed a comprehensive SEO strategy for Clear House Accountants, resulting in improved SERP visibility and user engagement.
  • Reduced link building spending by 79% through efficient budget management.
  • Generated a 38% increase in lead acquisition and a 46% reduction in cost per acquisition.
  • Drove a 33% increase in organic qualified leads.
  • Demonstrated leadership and strategic thinking in digital marketing, curating SEO-focused content and conducting thorough keyword research.
  • Analyzed data from various analytics tools to improve growth and SERP visibility, and optimized web pages for core web vitals.
  • Implemented Conversion Rate Optimization techniques, resulting in increased conversion rates and monitored real-time user behavior for necessary changes.
  • Established a successful content marketing and outreach strategy, resulting in valuable backlinks and increased domain relevance and authority.
  • Monitored SEO performance and implemented structured data, as well as conducted Conversion Rate Optimization through A/B testing and Multivariate Testing.
  • Used time management and critical thinking skills to work within tight deadlines and fast-paced environments.
  • Acted as a team leader in group projects, motivating and delegating tasks while providing feedback.
  • Demonstrated strong organizational, communication, interpersonal, and problem-solving skills.

SEO Executive

7 Tides Digital
Stoke on Trent
09.2019 - 06.2020
  • Curated SEO-focused content that catered to user search intent and pain points, driving traffic and boosting conversions
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Conducted thorough keyword research using advanced tools such as Google Keyword Planner and Google auto-complete suggestions
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.

Education

Master of Science - MSc International Business With Data Analytics

Ulster University
Birmingham, United Kingdom
01.2023 - Current

Bachelor of Science - Software Engineering

COMSATS University
Islamabad, Pakistan
2014.09 - 2018.09

Skills

Google Tag Managerundefined

Accomplishments

  • Earned notable mention in top tech publications, such as TechCrunch and WSJ (Wall Street Journal), by effectively building and engaging communities.
  • Organized a successful CTO-con Podcast series, featuring CTOs from top tech companies, and facilitated informative discussions.
  • Launched two major products, Remotebase and Talently.ai, on the Product Hunt platform, resulting in one product being ranked as the "Product of the Day" and the other product being ranked as the second best product.
  • Achieved a significant year-over-year (YoY) organic traffic growth of 158% in the highly competitive UK accounting and finance industry, specifically in the Your Money or Your Life (YMYL) niche.
  • Increased the number of commercially-intent ranking keywords by 63%, thus driving more targeted traffic to the website.
  • Boosted email open rates by 26% by introducing AI-based email marketing strategies, which successfully improved email engagement and conversion rates.
  • Resolved product issues and increased the engagement rate by 31% through consumer A/B testing, which helped identify and optimize user experience.
  • Effectively supervised a team of 11 staff members, providing leadership, guidance, and motivation to help them achieve their goals.
  • Achieved a remarkable 67% boost in website loading speed by completing various website optimization tasks, such as reducing Time To First Byte (TTFB) and server response time, with exceptional accuracy and efficiency.
  • Collaborated with a team of 26 individuals in the development of Talently.ai, utilizing strong communication and leadership skills to facilitate progress and ensure success.
  • Conducted in-depth ASO for SaaS based Product( Talently.ai), resulting in improved search engine rankings, increased organic traffic, and higher conversion rates.
  • Developed automated organic SEO reporting dashboards using Google Data Studio, Klipfolio, and Power BI to provide real-time insights and performance metrics for multiple client accounts.

Certification

Introduction to search Engine Optimization, Coursera

Soft Skills

  • Analytical: Ability to gather, process, analyze, and interpret data to make informed decisions and solve complex problems.
  • Creative thinking: Bringing innovative and outside-the-box solutions and Technologies to enhance SEO strategies.
  • Flexibility: Adapting to changes in the industry, client needs, and market trends.
  • Project Management: Ability to manage projects, resources, and timelines effectively to meet objectives and deliver high-quality work.
  • Passionate: Demonstrated enthusiasm and dedication to the field of SEO, staying up-to-date with new trends and advancements.
  • Excellent written English: Strong verbal and written Interpersonal communication skills to create and present reports, presentations, and proposals to clients and stakeholders.

Timeline

Master of Science - MSc International Business With Data Analytics

Ulster University
01.2023 - Current

SEO Manager

Remotebase
07.2022 - Current

SEO Fundamental Exam, Google

07-2021

Google Analytics Individual Qualification, SEMrush

05-2021

Advance content and Social Tactics to optimize SEO, Coursera

08-2020

Head of SEO

Clear House Accountants
07.2020 - 07.2022

Optimizing a Website For Search, Coursera

07-2020

Search Engine Optimization Fundamentals, Coursera

06-2020

Introduction to search Engine Optimization, Coursera

05-2020

SEO Executive

7 Tides Digital
09.2019 - 06.2020

Bachelor of Science - Software Engineering

COMSATS University
2014.09 - 2018.09
EHTASHAM AFZALSEO Manager