Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Alina Khara

London

Summary

With over 8 years of specialized experience, expertise lies in strategic marketing project management, research, data analysis, email marketing, PPC campaign management, social media, website content creation, and developing effective marketing funnels.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Project Manager

Enable - Growth
04.2023 - Current
  • Research, data analysis, presentation, and visualisation;
  • Creating and launching email campaigns (Click rate +30% after creating email funnel);
  • Project management;
  • Creation of visual content for ads and website (Launched video campaign B2C with CAC £5.5 (Tier 2 country);
  • UX and digital consulting.

Marketing Manager

Tripment Health
03.2022 - 09.2022
  • Research, data analysis, presentation, and visualisation;
  • Prepared and launching email campaigns (Increased retention rate every month in average +5%; Click rate +17% after changing email layout and subject line);
  • Creating customer journey map;
  • Performance channel control (Google Ads) (ROAS in average 300% in Google Ads campaigns; Cut budget by 37% allowed to get same revenue).

Digital Project Manager, Brand Manager

Medical Network Dobrobut
04.2018 - 04.2021
  • Monitoring and analysis of digital campaigns (Google Ads CR +36% with reducing budget by 1.5 times; Covered 1M of people and got 2 marketing Awards)
  • Research, data analysis, presentation, and visualisation;
  • Communicating and leading digital contractors (Organic traffic +221% and CR +36% due to internal optimisation and increase in semantic core)
  • Content management for website.
  • Research, data analysis, presentation, and visualisation;
  • Development of marketing strategy;
  • Building marketing funnel;
  • Budget management and reporting.

Education

MSc - Marketing

Donetsk National University `11 – `17
Ukraine
10.2017

Skills

  • Digital Marketing
  • Data Analysis
  • UX/UI Framework Design
  • Project Management
  • Reporting

Certification

  • Google Ads Search Certification - In progress
  • Webflow 101 - Webflow university, 2024
  • Advertising with Meta - Meta, 2024
  • Google data analytics - Google, 2022
  • Affiliate marketing - Projector Institute 2021
  • Sales funnel - Admixer academy 2020

Languages

Ukrainian, Russian
Native language
English
Upper intermediate
B2

Timeline

Marketing Project Manager

Enable - Growth
04.2023 - Current

Marketing Manager

Tripment Health
03.2022 - 09.2022

Digital Project Manager, Brand Manager

Medical Network Dobrobut
04.2018 - 04.2021

MSc - Marketing

Donetsk National University `11 – `17

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Alina Khara