Edward Sykes
Hertfordshire
Summary
Progressive and commercially astute Business Development and Sales Professional with over a decade of success across premium automotive and commercial markets. Recognised for building long‑term relationships, identifying high‑value growth opportunities, and enhancing customer loyalty through consultative, brand‑aligned selling. Demonstrates a precision‑led approach that ensures every client interaction reflects professionalism, innovation, and quality. Skilled in strategic business development, key account management, and corporate partnerships that deliver sustainable revenue growth and client retention.
Overview
15
15
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Sponsorship Sales Manager – UK Based
St Joseph's Football Club
Gibraltar
02.2025 - 09.2025
- Directed sponsorship sales for 2025/26 season, overseeing front-of-shirt and stadium partnerships.
- Developed proposals highlighting measurable ROI and brand alignment.
- Secured multi-year agreements through board-level presentations.
- Enhanced CRM and partner-management processes to improve efficiency.
Senior Transport Sales Executive
Renault Commercials
Herts/Beds/Bucks & London
10.2024 - 02.2025
- Managed business development across light‑commercial and fleet markets.
- Expanded key accounts through targeted B2B prospecting.
- Leveraged data to diversify sales opportunities and enhance pipelines.
- Delivered professional product and finance presentations to senior stakeholders.
- Negotiated contracts maintaining profitability and compliance.
- Re‑engaged lapsed clients and strengthened regional relationships.
- Exceeded early KPIs prior to redundancy due to business finances.
Local Business Development Manager
Volkswagen Commercial Vehicles
Edinburgh, Scotland
01.2022 - 12.2024
- Appointed to establish a new commercial‑vehicle division alongside passenger‑car operations.
- Executed growth strategies to boost market share and brand presence.
- Secured commercial fleet contracts, including 15 + 10 vans for a whisky distillery and 200+ units for a global financial organisation.
- Built B2B relationships through consultative engagement and transparent service.
- Partnered with manufacturer, finance, and logistics teams to ensure delivery precision.
- Achieved recognition for driving commercial growth and client satisfaction.
Senior Sales Executive -Hybrid Transaction Manager
Jaguar Land Rover
Chipperfield & Cheltenham
10.2016 - 04.2022
- Achieved top regional ranking with 208 sales in one year; ranked top 50 nationwide for finance and product performance.
- Sold Cheltenham’s highest-priced Range Rover at £178,000, including £12,000 in accessories.
- Generated £32,000 in accessories sales within a single month.
- Developed targeted local business approach by identifying underused B2B pipeline to enhance profitability.
- Delivered bespoke solutions for fleet and chauffeur clients valued at over £3 million.
- Acted as hybrid transaction manager during senior absence, reviewing and approving team deals.
- Exceeded sales targets consistently while mentoring new executives to improve closing ratios by 20%.
- Collaborated with management on P&L insights and dealership performance initiatives.
Assistant (Occasional Work - Ongoing 2026)
Heritage Building & Property Management
Hertfordshire
04.2022 - 01.2026
- Conducted property inspections to assess condition and identify necessary repairs.
- Prepared detailed quotes for maintenance and improvement projects.
- Coordinated contractors as needed to ensure timely service delivery.
- Maintained professional relationships with landlords and residents to foster collaboration.
Sports Science Intern / Kit & Equipment Assistant
Cardiff City Football Club
Cardiff
04.2011 - 07.2016
Territory Manager - Contractor
Microsoft
07.2014 - 04.2015
Sales & Football Specialist
Pro Direct Soccer
London
07.2014 - 04.2015
Education
Certificate of Higher Education - Football Studies & Business
Southampton Solent University
Southampton 09.2011 - 06.2014
Shiplake College
Shiplake 09.2006 - 07.2011
Skills
- Strategic Business Development & Growth
- B2B Fleet & Corporate Partnership Management
- Premium Customer Experience & Brand Representation
- Contract Negotiation & Tender Presentation
- Consultative & Data‑Driven Sales Approach
- Relationship Management & Customer Retention
- Market Insight & Commercial Positioning
- Cross‑Functional Collaboration & Leadership
- Pipeline & CRM Strategy Optimisation
- Financial Acumen & Profitability Management
Affiliations
- Scouted and trialled with Southampton FC, Reading FC , Watford FC & Tottenham Hotspur (2008 -2009)
- Completed London Marathons (2013, 2016, 2017, 2018)
- Edinburgh Marathon (2022)
- First Aid & Defibrillator Trained
Certification
FA Football Level 1 & ECB Cricket Level 1 Coaching Badges
References
References available upon request.
Timeline
Sponsorship Sales Manager – UK Based
St Joseph's Football Club
02.2025 - 09.2025
Senior Transport Sales Executive
Renault Commercials
10.2024 - 02.2025
Assistant (Occasional Work - Ongoing 2026)
Heritage Building & Property Management
04.2022 - 01.2026
Local Business Development Manager
Volkswagen Commercial Vehicles
01.2022 - 12.2024
Senior Sales Executive -Hybrid Transaction Manager
Jaguar Land Rover
10.2016 - 04.2022
Territory Manager - Contractor
Microsoft
07.2014 - 04.2015
Sales & Football Specialist
Pro Direct Soccer
07.2014 - 04.2015
Certificate of Higher Education - Football Studies & Business
Southampton Solent University
09.2011 - 06.2014
Sports Science Intern / Kit & Equipment Assistant
Cardiff City Football Club
04.2011 - 07.2016
Shiplake College
09.2006 - 07.2011