Edward Lee
Royal Leamington Spa,United Kingdom
Summary
Currently leading national experiential activity for a consumer brand, delivering high-impact activations including Ideal Home Show and BBC Gardeners' World Live. Proven track record of designing and executing commercially driven, high-performing brand activations. Skilled in end-to-end campaign ownership—from concept and negotiation through to delivery—alongside scaling experiential strategy into a multi-event national programme. Now seeking a more focused experiential leadership role to drive campaign ownership and commercial outcomes at scale.
Overview
13
13
years of professional experience
Work history
National Field Marketing Supervisor and National Trainer
Confidential Consumer Brand | National Role
Marlow, Buckinghamshire
07.2021 - Current
- Leading national experiential strategy, delivering large-scale B2C activations across the UK including Ideal Home Show and BBC Gardeners' World Live.
- Manage end-to-end campaign delivery from concept, planning and negotiation through to on-site execution and breakdown.
- Own budgets ranging from £50K–£150K, ensuring commercial viability and return on investment
- Personally negotiated event partnerships and managing accounts.
- Scaled experiential activity from a single event to a multi-event national programme (2025–2027)
- Oversee B2B activations to support retail growth across national accounts
- Manage and coordinate a national field team across the UK
- The National Trainer for the consumer brand
- The social media face for the brand
Senior Boatman
Avon Boating
Stratford-upon-Avon, Warwickshire
04.2016 - 08.2021
- Working within one of the busiest tourist attractions in Warwickshire
- Recognised the importance of quick reactions to adapt to changing circumstances
- Becoming one of the most senior members of staff
Test and Trace Operative
NHS England
Royal Leamington Spa, Warwickshire
10.2020 - 05.2021
- Test and Trace Multi skilled Operative at NHS, Royal Leamington Spa
- Working at one of the most popular tourist destinations in Warwickshire
Customer Assistant/Section Co-ordinator
Marks & Spencer
Warwick, Warwickshire
11.2013 - 04.2016
- Worked up from Christmas Temp up to Management responsibilities
- Experienced all areas from shop floor to operations and stock room to filing and office
Education
Bachelor of Arts - History with Politics
The Manchester Metropolitan University
Manchester 09/2017 - 06/2021
GCSE -
Stratford Upon Avon School
Stratford Upon Avon 09/2007 - 05/2012
Access to Higher Education - Access To Higher Education Diploma
Royal Leamington Spa College
Royal Leamington Spa 09/2016 - 05/2017
Skills
- Experiential Event Management from Conception to Activation
- National Field Team Management
- National Trainer
- Media Trained
- Social Media and Engagement Trained
- Ability to Learn Quickly and Work Under Pressure
- Communication Skills
- Delegation
- Effective Time Management
- Impeccable Customer Service
- Microsoft Office
Affiliations
- Photography
- Sailing
- Tennis Instructor
References
References available upon request.
EXTRAS
Driving license: Yes
Timeline
National Field Marketing Supervisor and National Trainer
Confidential Consumer Brand | National Role
07.2021 - Current
Test and Trace Operative
NHS England
10.2020 - 05.2021
Senior Boatman
Avon Boating
04.2016 - 08.2021
Customer Assistant/Section Co-ordinator
Marks & Spencer
11.2013 - 04.2016
Bachelor of Arts - History with Politics
The Manchester Metropolitan University
09/2017 - 06/2021
GCSE -
Stratford Upon Avon School
09/2007 - 05/2012
Access to Higher Education - Access To Higher Education Diploma
Royal Leamington Spa College
09/2016 - 05/2017