Edward Catton
Diss,Norfolk
Summary
Highly proactive manager with 18 years of experience in team leadership in the food & beverage, retail and hospitality industries. Background includes sales, operations and coaching. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
3
3
years of post-secondary education
Work history
National food and beverage lead
Forest Holidays
UK
09.2023 - Current
- Led F&B team to champion customer service and consistently elevate food presentation standards.
- Maximised company profits through rigorous analysis and control of both portioning and wastage.
- Recognised and formally acknowledged outstanding staff performance, boosting team morale and productivity.
- Managed diverse workforce across the UK in evolving food and beverage offering with new menu roll outs, improvement in grocery and food quality standards
- Grew food quality scores by 7% in first quarter
- Grew f&b sales by 8.9% in first quarter
General Manager
forest holidays
Thetford, NFK
10.2018 - 09.2023
- Manage team of 70.
- Implement effective guest service procedures to encourage positive feedback.
- Own retail proposition within business,
- Serve as mentor to HODs and general managers.
- Empower team members to contribute to continuous improvement, quality and growth of company.
- Hire, train and monitor team performance and offer mentoring to management teams.
- Collaborate with support centre to solve diverse issues impacting different areas of operations.
- Lead working group designed to re invent food and beverage across organisation to grow operation by 25%, as well as shaping future retail offering within forest holidays.
- Support all locations with training and driving performance
- Resolved internal staff conflicts to mutual benefits of all parties involved.
- Developed and implemented budgetary and resource allocation plans.
General Manager
whitbread plc
Various, east of England
05.2005 - 10.2018
- Ran total of 8 business for Whitbread across their different platforms of beefeater, brewers fayre, table table and premier inn.
- Businesses ranged in revenue across f&b from 25k-60k per week.
- Was responsible for recruitment/retention, all team training, engagement and brand standards, health and safety compliance in form of NSF audits.
- Completed financial monthly audits, development of people, from team members to team leaders and on to senior managers.
- Worked regionally as senior manager travelling to different businesses to drive guest/team/investor measures and also lead kitchen teams to achieve high food quality at volume, make efficiencies to business such as improving gross margins and lead weekly regional briefings.
- Drove strategy on retention and achieved market leading stability and turnover figures
- Implemented effective customer service procedures to encourage positive feedback.
- Built and maintained loyal, long-term customer relationships through effective management.
Education
NVQ Level 3 - Catering
Cambridge Regional College
Cambridge 01.2006 - 01.2008
A-Levels - geography, physics, business
CNS
Norwich 09.2000 - 03.2002
GCSE -
Hethersett High School
Norwich2000
Skills
- Natural leader
- Results-orientated
- Proven cost-control expert
- Strong work ethic
Timeline
National food and beverage lead
Forest Holidays
09.2023 - Current
General Manager
forest holidays
10.2018 - 09.2023
NVQ Level 3 - Catering
Cambridge Regional College
01.2006 - 01.2008
General Manager
whitbread plc
05.2005 - 10.2018
A-Levels - geography, physics, business
CNS
09.2000 - 03.2002
GCSE -
Hethersett High School
Similar Profiles
Zack WilliamsZack Williams
Deputy General Manager at Forest HolidaysDeputy General Manager at Forest Holidays
Nathan DaveyNathan Davey
Cleaner at Forest HolidaysCleaner at Forest Holidays
John DochertyJohn Docherty
Trade Distribution Manager (Scotland & NI at easyJet holidaysTrade Distribution Manager (Scotland & NI at easyJet holidays
Elizabeth MuskElizabeth Musk
British lion code Assessor at Self employedBritish lion code Assessor at Self employed
Grace NjubiGrace Njubi
Complaints and Support Investigator at Norfolk and Suffolk Mental Health Foundation TrustComplaints and Support Investigator at Norfolk and Suffolk Mental Health Foundation Trust