Edward Bates
Kidderminster
Summary
Accomplished professional with expertise in CRM tools such as Salesforce, HubSpot, and MS Dynamics, complemented by proficiency in Google Workspace and Microsoft Office Suite. Demonstrates strong capabilities in data visualisation using Power BI and excels in strategic planning, competitive analysis, and market trend analysis. Skilled in developing sales and marketing strategies, with a focus on B2B and corporate sales. Adept at customer relationship management and collaboration through MS Teams and Co Pilot. Committed to leveraging these skills to drive business growth and enhance performance metrics.
Seasoned professional with focus on business development and strategic growth. Bring to table innovative strategies for client acquisition and retention, coupled with unique insight into market trends and competitive landscape. Known for driving revenue growth and building strong, long-term client relationships.
Overview
16
16
years of professional experience
Work history
Senior Business Development Manager – School of Business, Law & Social Sciences
Aston University
Birmingham, West Midlands
2025.04 - 2026.01
- Secured a 15-year strategic partnership agreement with Sandwell & West Birmingham NHS Trust. With a memorandum agreed at Vice Chancellor level.
- Designed and delivered a business development strategy to produce £4M revenue produced by bespoke executive education within 18 months of implementation.
- Cultivated strategic partnerships with industry leaders, government agencies, and non-profits. Including NHS, Healthcare providers and local authorities.
- Completed successful tenders to join public and private sector frameworks.
- Aligned business development with institutional goals and 2030 strategy across internal teams including Alumni Relations, Degree Apprenticeships, Careers & Placements and Knowledge Transfer Partnerships.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
Business Engagement Manager - Research Knowledge Exchange
Aston University
Birmingham , West Midlands
2019.11 - 2025.03
- Generated over £7M in revenue from Higher & Degree Apprenticeships through commercial relationships with FTSE 100 companies and NHS Trusts.
- Secured contracts with AstraZeneca, GSK, and Unilever, contributing £3M of sales in a single year.
- Managed Degree Apprenticeship contracts with national and international clients. Increasing the client portfolio by 80%.
- Oversaw 300 client relationships and promoted 18-degree apprenticeship standards.
- Built trusted advisor relationships and delivered solution-based proposals.
- Conducted detailed market research for better understanding of industry trends.
National Sales and Customer Success Manager
Electro-comm Digital Services Limited (Flywheel IT)
Bromsgrove, Worcestershire
2018.01 - 2019.11
- Increased sales revenue by 70% through targeted outreach and social selling.
- Designed and executed a comprehensive business development strategy.
- Organized networking events with up to 200 prospective clients.
- Managed key accounts to enhance recurring revenue streams.
- Resolved escalated issues with detailed problem-solving skills.
- Devised strategies to reduce churn rates amongst customers.
Head of Employer Engagement (Fixed Term Contract)
Swansea University Research Innovation Enterprise & Science
Swansea, City and County of Swansea
2016.07 - 2017.12
- Boosted participant recruitment by 60% through strategic marketing.
- Expanded project participation by 50% across South Wales.
- Facilitated internal data sharing to maximize commercial opportunities.
- Wrote BIDs and secured external funding.
- Successfully delivered on tasks within tight deadlines.
National Business Development Manager
Commercial Operator Training
Swansea, City and County of Swansea
2015.09 - 2016.07
- Developed and executed client-focused marketing and sales strategies.
- Partnered with Welsh Government, CITB, and CWIC for training delivery.
- Targeted high-growth markets using industry training data.
National Employer Engagement Manager
Working Links
Cardigan, Ceredigion
2010.06 - 2015.08
- Led a team of 10 Employer Engagement Managers with a market intelligence-driven strategy.
- Achieved 50% growth in client portfolio.
- Delivered executive-level proposals and expanded into new sectors.
- Maintained quality assurance and exceeded performance targets.
Education
Google AI Essentials - Application of Artifical Intellegence
Coursera
Level 3 Introduction to Management - undefined
Chartered Management Institute
Certificate in Recruitment Practice - undefined
Recruitment and Employment Confederation
BA Media Audio & Visual (Hons) - undefined
Swansea University
GNVQ Advanced: Media & Communication (Merit) - undefined
Worcester College of Art & Design
Skills
- CRM tools: Salesforce, HubSpot, MS Dynamics, LinkedIn Sales Navigator
- Google Workspace and Microsoft Office Suite
- Data visualization with Power BI
- Collaboration via MS Teams and Co Pilot
- Strategic planning and competitive analysis
- Market trend analysis and pricing strategy
- Sales and marketing strategies
- B2B sales and corporate sales
- Product knowledge expertise
- Profit and loss comprehension
- Client relationships management
- Business intelligence tools
- Budget planning and oversight
- Competitor analysis
- Sales pipeline management
- High-volume phone prospecting
Timeline
Senior Business Development Manager – School of Business, Law & Social Sciences
Aston University
2025.04 - 2026.01
Business Engagement Manager - Research Knowledge Exchange
Aston University
2019.11 - 2025.03
National Sales and Customer Success Manager
Electro-comm Digital Services Limited (Flywheel IT)
2018.01 - 2019.11
Head of Employer Engagement (Fixed Term Contract)
Swansea University Research Innovation Enterprise & Science
2016.07 - 2017.12
National Business Development Manager
Commercial Operator Training
2015.09 - 2016.07
National Employer Engagement Manager
Working Links
2010.06 - 2015.08
Level 3 Introduction to Management - undefined
Chartered Management Institute
Certificate in Recruitment Practice - undefined
Recruitment and Employment Confederation
BA Media Audio & Visual (Hons) - undefined
Swansea University
GNVQ Advanced: Media & Communication (Merit) - undefined
Worcester College of Art & Design
Google AI Essentials - Application of Artifical Intellegence
Coursera