EDNA PARAMANATHAN
Hemel Hempstead,London
Summary
Versatile professional with expertise in data analysis, e-commerce, and multichannel campaigns, leveraging advanced proficiency in Microsoft Office Suite, Canva, and CapCut to deliver impactful results. Skilled in social media management, personal branding, and content creation, with a strong focus on analytical thinking and project management to drive strategic initiatives. Adept at sales persuasion and executing innovative solutions to enhance business performance while pursuing opportunities to contribute to dynamic and growth-oriented environments. Experienced professional with focus on sales and marketing in diverse industries. Drive revenue growth through strategic campaigns and customer relationship management. Leverage creativity and analytical skills to develop tailored marketing strategies and optimise sales performance.
Overview
5
5
years of professional experience
Work history
Sales and marketing associate
Relay Direct
Watford , Hertfordshire
2026.08 - Current
- Developed compelling sales pitches for increased conversion rates.
- Boosted product visibility by developing innovative marketing strategies.
- Analysed campaign data to uncover insights and enhance future strategies. to identify improvement opportunities.
- Delivered superior customer service by making information readily available and actively listening to customer needs and concerns.
ONLINE ASSISTANT
SAINSBURY'S
STREATHAM COMMON
2025.06 - 2026.10
- Ensured accuracy and attention to detail in fulfilling online customer orders, meeting daily productivity targets in a fast-paced environment.
- Trained new colleagues on procedures, ensuring understanding and accuracy in their roles.
- Worked closely with other team members, fostering a positive work environment.
- Handled multiple tasks simultaneously whilst meeting deadlines, demonstrating excellent organisational skills.
- Facilitated seamless communication with customers through email, chat and social media platforms.
- Coordinated with the sales team to ensure effective product promotion on various digital platforms.
SERVICE COLLEAGUE
SAINSBURY'S
TOOTING
2022.11 - 2024.06
- Maintained product availability to support the team in achieving daily performance targets.
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
SALES ASSISTANT
FOOTASYLUM
CROYDON
2021.09 - 2022.01
- Managed point-of-sale operations and assisted customers on shop floor in high-traffic Footasylum branch.
- Built customer relationships and enhanced sales skills by identifying customer needs and suggesting appropriate products.
- Assisted customers with product selection for optimal satisfaction.
- Monitored trends in consumer behaviour with keen attention to detail.
- Ensured stock replenishment in a timely manner to maintain product availability.
Education
BA (Hons) - Business and Marketing
University of Hertfordshire
Hertford, Hertfordshire 01/2021 - 01/2026
GCSEs - Business, Core Mathematics, IT
Thomas More Catholic School and Sixth Form
01/2014 - 01/2021
Skills
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Office suite skills
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Data Analysis
-
E-commerce
-
Customer Relationship Management
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Project Management
-
Multichannel campaigns
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Sales techniques
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Social Media Management
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Canva
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CapCut
-
Content Creation
-
Analytical Thinking
Projects
Collaborated in a live branding exhibition by designing the sensory experience for an identity-led rebrand of The Body Shop, developing interactive materials to enhance customer engagement and brand storytelling., Built a personal brand across TikTok (10.5k+) and Instagram (2.6k+), generating over 2 million organic views., Founded and manage Vaansa, an independent South Asian jewellery brand, overseeing branding, digital marketing, e-commerce operations and relationships with suppliers in India.
Accomplishments
- Produced high-performing Instagram reels for Vaasana, consistently reaching +1k views.
- Created and scheduled 60+ pieces of content, increasing audience engagement by over 40%.
PROJECTS AND ACHIEVEMENTS
Designed logos, promotional graphics, and branding assets for businesses, societies, and campaigns., Head of Acts (2022-2023), Head of Socials (2023-2024), and Assistant Head of Events (2023-2024) for the University of Hertfordshire's Tamil Society., Featured as a professional background dancer for Rap Ceylon's concert (2024) and Vijay Antony's UK concert (2025) after being recognised through my social media presence., Fluent in English and Tamil., Piano proficiency up to Grade 3 level.
Timeline
Sales and marketing associate
Relay Direct
2026.08 - Current
ONLINE ASSISTANT
SAINSBURY'S
2025.06 - 2026.10
SERVICE COLLEAGUE
SAINSBURY'S
2022.11 - 2024.06
SALES ASSISTANT
FOOTASYLUM
2021.09 - 2022.01
BA (Hons) - Business and Marketing
University of Hertfordshire
01/2021 - 01/2026
GCSEs - Business, Core Mathematics, IT
Thomas More Catholic School and Sixth Form
01/2014 - 01/2021