Ed Legge

DSG Group is one of the UK’s largest car finance brokers, arranging over £650m of car finance for dealers & consumers in 2024.

• Grew Magnitude Finance applications from £22m in 2020 to £112m in 2023
• Winner: Best Direct Consumer Proposition - 2023 Car Finance Awards
• Achieved 79% growth in leads to Flow Car Finance in 12 months
• Implemented new CRM and Customer Data Platform (CDP) to enrich customer data and improve marketing channel performance
• Leading stakeholders to deliver all aspects of D2C digital strategy and execution: SEO, social & influencer marketing, lead & demand generation, UX and CRO.
• Developed data-driven strategy targeting high-value consumers with prime credit scores, resulting in significantly higher loan values

Motive is an independent sales & marketing consultancy, working with SMEs to build brands and drive growth. Achieved Google Partner accreditation. Clients include:

• Marketing lead for Magnitude Finance, Redline Specialist Cars and Classic & Sports Finance
• Goodwood Road & Racing - editorial contributor
• Hagerty Insurance - editorial and video content contributor
• Delivered projects in AI, manufacturing, design and hospitality

• Grew finance applications organically from zero to £22m in 2.5 years
• Responsible for all marketing strategy, output and campaigns, SEO, social and partnerships
• Project managed builds of new website and developed a class leading car finance calculator

• Grew turnover through marketing activity from £36m in 2014 to £186m in 2023 and up to 70,000 unique website visitors per month
• Significantly grew brand awareness through unpaid partnerships with influencers and social media and email marketing
• Won multiple awards for marketing, customer service and digital innovation
• Achieved Top 50 Independent Dealer classification

• Grew loan advances from £8m to £25m in 3 years
• Developed content marketing strategy which drove international press coverage
• Achieved #1 in Google Search for “classic car finance” and other key commercial terms
• Secured strategic partnerships with Hagerty Insurance, Goodwood, Bonhams Auctions and key dealer accounts

• Won contracts with dozens of dealers/ groups including Motus Commercials, the largest independent commercial vehicle dealer group in the UK
• Created and executed digital marketing strategy for a portfolio of franchised and independent dealers

• Well-known classic car sales & restoration business dealing at the top end of the market.
• Overall responsibility for operations, sales & marketing

• Led sales, sponsorship & digital marketing at The Inside Line, an automotive PR & marketing agency. Worked with major brands including Ford, MG, and Eddie Stobart.

• Successfully built and scaled a supercar club & experience provider.
• Developed and implemented operational infrastructure and a high-impact marketing plan, driving significant revenue growth.
• Featured on The Apprentice.