Eamonn Leacy
Egham,UK
Summary
Strategic and results-oriented commercial marketing and operations leader with 20+ years of experience driving revenue growth and leading transformative initiatives in global markets. Proven ability to develop and execute successful product, digital, and media strategies. Expertise in building high-performing teams, negotiating complex contracts, and delivering exceptional results in fast-paced environments.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Director Founder
Echolution
London
04.2019 - Current
- Spearhead strategic consultancy, commercial, marketing, and operational services for leading payment companies, including Global Blue and Planet Payments.
- Drive revenue growth through data-driven media buying strategies across diverse channels (OOH, programmatic, social, etc.) and targeted at affluent travellers in key global markets.
- Secure and manage strategic partnerships with industry giants such as Netflix, Microsoft, Uber, and major airlines, expanding business reach and capabilities.
- Delivering results in Duty-Free / Tax-Free marketplace, driving shopper conversion and increasing footfall for luxury and retail brands. Harvey Nichols, Mondelez, FC Barcelona, DFS Venice, Samaritaine, Bacardi, Ritter Sports,
- Successfully navigated challenges from Covid-19 pandemic, adapting strategies and ensuring business continuity.
Head of Digital
Global Blue
London
10.2009 - 04.2019
- Led the development and execution of a global digital strategy across 40+ countries, 24 languages driving significant growth in online traffic and revenue. Relaunching from Global Refund to Global Blue
- Recruited, mentored, and managed a high-performing global team, fostering a culture of collaboration and innovation.
- Delivered continued YoY increase in website traffic through improved UX and targeted digital marketing initiatives for retailers and products to have measurable business benefits
- Achieved £2M in cost savings within two years by consolidating software vendors and optimising digital operations.
- Launched and scaled a successful media/publishing business, generating incremental £20 million in reoccurring annual revenues.
Founder
Magna Carta Gin
London
11.2023 - Current
- Launched award-winning premium gin brand, overseeing all aspects of product development – bottles, pouches, branding, and marketing.
- Implemented lean startup principles, ensuring efficient resource allocation and rapid iteration.
- Conducted in-depth market research and analysis to identify target audience and develop effective brand positioning.
- Created and executed comprehensive marketing plan, including digital marketing, social media, and PR initiatives.
Travel Product Manager
Telegraph Media Group
London
05.2006 - 12.2008
- Conceptualised and launched two new commercially successful verticals (Cruise and Ski Channels), attracting new advertisers and driving revenue growth.
- Propelled the travel channel to become the #1 ranked content travel channel in search marketing through strategic SEO initiatives.
- Managed the P&L for the digital travel vertical, demonstrating strong financial acumen and delivering consistent profitability.
Travel Sales Manager
The Times i The Sunday Times
London
01.2001 - 06.2005
- Drove online travel sales through targeted campaigns and strategic partnerships.
- Consistently exceeded sales targets, contributing to the overall growth of the online travel business.
Education
Bachelor of Science - Leisure & Tourism Management
University of Bolton
BoltonDiploma of Higher Education - Leisure Management
Llandrillo College
LlandudnoSkills
- Brand Strategy
- Brand Development
- Product Owner,Management
- Communications
- Sales Training Development
- Remote Team Management
- Leadership & Mentoring
- Contract Negotiation
- Trading, Auditing & Reporting
- Planning & Data Analysis
- Financial Management
- Technology Vendor Management
- Media Activation
- Operational Excellence
- Global Partner Management
Certification
BIIAB Level 2 Award for Personal License Personal License Holder
Timeline
Founder
Magna Carta Gin
11.2023 - Current
Director Founder
Echolution
04.2019 - Current
Head of Digital
Global Blue
10.2009 - 04.2019
Travel Product Manager
Telegraph Media Group
05.2006 - 12.2008
Travel Sales Manager
The Times i The Sunday Times
01.2001 - 06.2005
Bachelor of Science - Leisure & Tourism Management
University of Bolton
Diploma of Higher Education - Leisure Management
Llandrillo College
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