
Strategic and results-driven digital content leader with over four years of experience driving impactful content strategies for diverse audiences.
Proficient in content management systems, digital communications, and audience engagement, with a proven ability to manage large-scale editorial projects in fast-paced environments.
Adept at using insights and analytics to optimise content delivery, ensuring relevance, accuracy, and engagement. Committed to innovation, inclusivity, and supporting mission-critical communications goals.
Content Leadership
Proven track record of leading large-scale editorial
projects, including content audits, strategy
development, and team coordination
Expertise in using content management systems,
including Drupal, to produce and manage diverse
formats like articles, videos, and e-learning
materials
Content Platforms: Drupal, Opigno, TikTok,
Instagram, YouTube, X (Twitter)
Analytics and Insights: Proficiency in using tools
like Google Analytics for data-driven decision-
making
Software: Adobe Creative Suite (Photoshop,
InDesign), Hootsuite, Later
Digital Communications
Strong command of audience-centric
communication, leveraging behavioural insights to
deliver impactful campaigns
Skilled in digital storytelling, video editing, and
audio scripting to engage and educate target audiences
Additional Skills
Leadership: Demonstrated experience managing
content teams and delivering strategic
communications aligned with organisational
missions
Project Management
Demonstrated ability to plan, execute, and evaluate
digital campaigns while meeting tight deadlines
Experienced in managing diverse teams and
collaborating with internal and external
stakeholders
Crisis Communications: Skilled at maintaining
high-quality outputs under pressure, crucial for
terrorism-related public communications
Innovation: Adept at leveraging emerging digital
trends and tools to create engaging and informative
content formats
Advocacy: Proven ability to articulate the value of
strategic communications, fostering trust and
collaboration across stakeholders