Dylan Swann

In addition to previous role responsibilities:

• Manage regional marketing budget of £120,000 across paid advertising, trade shows, print media, and branded merchandise initiatives.
• Support EMEA and global marketing campaigns to strengthen brand positioning as global industry leader and ensure consistent messaging across international teams.
• Develop relationships with industry press partners and manufacturers to expand marketing opportunities and increase campaign reach.
• Assist in producing monthly and quarterly performance reports for senior leadership and key stakeholders to raise internal awareness of marketing deliverables.
• Create and distribute PR content including photography, client interviews, copywriting, and press outreach highlighting PRG's work on Wu-Tang Clan's The Final Chamber Tour.
• Contribute to the development of integrated marketing strategies aligned with wider business objectives such as improved brand perception, new products, and the company's global network.

• Grew the company's social media and digital presence by over 10,000 followers, increasing reach from 29,000 to 3.4 million (+11,000%) and expanding content output from 179 to 625 posts.
• Developed platform-specific content strategies, repurposing assets to maximise engagement, audience growth, and content lifespan.
• Partnered with cross-functional teams to showcase projects, highlight company expertise, and promote services across digital channels.
• Coordinated marketing logistics, content, and brand assets for eight industry trade shows and conferences, supporting brand awareness, lead generation, and recruitment initiatives.
• Produced internal communications including digital noticeboard content, company newsletters, and Microsoft Teams communications to improve employee engagement.
• Collaborated weekly with EMEA and North American marketing teams to maintain global brand consistency and identify cross-regional campaign opportunities.
• Supported sales teams and clients by creating promotional content and securing visibility through social media channels and industry press coverage.
• Led end-to-end content production, including event photography, video showreels, interviews, and case-study content for marketing campaigns.
• Designed a range of marketing collateral including print advertisements, branded merchandise, event materials, brochures, and promotional literature.

• Managed social media channels and produced engaging multimedia content to promote charity events, community initiatives, and support services.
• Created video case studies, interviews, and digital content featuring individuals living with dementia and their carers, ensuring stories were communicated with sensitivity, empathy, and respect.
• Developed marketing materials including posters, graphics, social media assets, and promotional videos to increase awareness of the organisation's services.
• Maintained and updated the organisation's website, ensuring content remained accurate, accessible, and aligned with campaign objectives.
• Supported the planning and delivery of email marketing campaigns to engage service users, supporters, and stakeholders.
• Collaborated with service delivery teams to effectively communicate the impact of support programmes and encourage community engagement.
• Conducted interviews and gathered testimonials from service users, translating complex and sensitive experiences into compelling content that highlighted the benefits of the organisation's work.

Promoted to Urban Renewal Specialist in recognition of my creativity, initiative, and contribution to the store's visual presentation.

• Curated and refreshed the Urban Renewal department, creating visually engaging product displays and maintaining the aesthetic standards of the brand as new stock arrived.
• Supported visual merchandising activities across the store, ensuring departments remained commercially effective, on-brand, and visually appealing.
• Delivered excellent customer service in a fast-paced retail environment, assisting customers with product recommendations and purchases.
• Managed till operations, supported fitting room areas, and maintained high standards of presentation across the shop floor.
• Processed deliveries, replenished stock, and ensured products were accurately displayed and readily available for customers.
• Collaborated with colleagues to maintain an organised, welcoming, and engaging in-store experience.

• Founded and managed an independent online clothing business, selling across eBay, Depop, and Vinted and overseeing all aspects of day-to-day operations.
• Sourced, curated, photographed, styled, and listed inventory, creating engaging product content designed to maximise visibility and sales.
• Developed and executed social media and content marketing strategies across Instagram and YouTube (gaining 1,000 subscribers), building brand awareness and driving customer engagement.
• Identified market trends and customer demand to inform purchasing decisions, pricing strategies, and business growth opportunities.
• Managed customer communications, enquiries, and after-sales support, maintaining excellent service standards and positive customer feedback.
• Oversaw all financial and administrative responsibilities, including budgeting, profit tracking, expense management, and self-assessment tax returns.
• Analysed sales performance and platform insights to optimise listings, improve conversion rates, and increase revenue.
• Gained hands-on experience in branding, digital marketing, content creation, and business development, laying the foundation for a career in marketing and communications.