Branded Merchandise Agency serving global clients with end-to-end procurement and merchandise solutions
Logistics & Account Manager
Jan 2024 – Present
Logistics/Marketing Executive
Apr 2023 – Jan 2024
Marketing Apprentice
Apr 2022 – Apr 2023
Key Responsibilities – Procurement & Account Management Focus
- Procurement Coordination: Coordinated end-to-end sourcing and procurement of custom merchandise, components, and services, managing supplier selection, order fulfilment, and logistics across multiple campaigns.
- Contract & Vendor Management: Negotiated pricing, delivery terms, and service agreements with suppliers, maintaining compliance with client-specific requirements and internal SLAs.
- Client Liaison: Acted as the main point of contact for global clients, ensuring clear communication across internal teams and external suppliers to deliver on time and within scope.
- Budget & Cost Control: Managed client budgets and procurement pipelines, identifying opportunities to reduce spend and improve operational efficiency without compromising quality.
- Compliance & Documentation: Oversaw commercial documentation including NDAs, briefs, and supplier terms; ensured data protection and trade compliance.
- Management of Trade and Export Compliance: Managed trade and export compliance processes by ensuring supplier documentation, customs declarations, and product classifications meet international trade regulations and client-specific import/export requirements.
- Global Logistics & Freight Management: Coordinated worldwide shipping via air, sea, train, and road freight, selecting optimal transport methods based on cost, lead times, and client requirements; balanced efficiency with compliance, sustainability, and customs considerations to ensure smooth cross-border delivery.
- Project Delivery: Delivered complex, high-value procurement projects in alignment with brand requirements, technical specifications, and contractual deliverables.
- Supplier Relationship Management: Monitored supplier performance and initiated corrective action where necessary to maintain delivery standards.
- ERP & Tools Usage: Used systems (Fullworks) and platforms (Royal Mail, DHL, FedEx, Velta and Ocean Side) to track procurement status, coordinate with stakeholders, and maintain accurate records.
Marketing & Strategic Support
- Strategic Leadership: Developed and executed comprehensive annual and campaign-specific marketing strategies aligned with business objectives and brand identity.
- Brand Management: Directed brand consistency across all channels, strengthening brand equity and customer engagement.
- Campaign Management: Planned and delivered integrated marketing campaigns from concept to execution, meeting KPIs and enhancing ROI.
- SEO & Content Strategy: Developed SEO strategies and authored high-converting content to boost search rankings and web traffic.
- Email & Social Media Marketing: Created tailored email campaigns and social media content to drive engagement and lead generation.
- Event Management: Spearheaded end-to-end planning and execution of events, ensuring seamless delivery and strong brand representation.
- Data & Analytics: Monitored campaign performance, analysed key metrics, and continuously optimised strategy based on insights.
- Team Leadership: Managed a marketing team of 5, providing mentorship, 1:1s, and performance oversight.
- Product Marketing: Delivered go-to-market strategies for product launches, ensuring strong market positioning and customer adoption.
- Supported procurement-related marketing communications and client onboarding materials.
- Directed campaign execution in tandem with procurement timelines and delivery schedules.