Dylan Alderson
Summary
Account Director with 5+ years’ experience leading strategic client partnerships across the media, advertising, agency and technology sectors. After starting my career in high‑end retail sales, I progressed from Account Coordinator to Account Director within four years at YouGov, representing the Agencies, Digital, Media & Tech sector and leading several major global media networks. I oversee a £3.5m annual portfolio and help clients unlock actionable insights through advanced data solutions.
I specialise in building trusted, long‑term relationships and providing strategic guidance that strengthens commercial performance. My focus is on driving revenue growth through high‑value subscription products and custom research solutions, ensuring clients derive maximum value from their insight programmes.
Working closely with cross‑functional teams, I deliver seamless execution of complex research projects in a fast‑moving media landscape. I thrive on innovative problem‑solving and strategic collaboration to drive industry‑leading results.
Alongside client leadership, I develop and mentor high-performing teams of Account Managers and Executives, championing a culture of growth, collaboration and excellence.
Overview
9
9
years of professional experience
Work history
Account Director (promoted through multiple roles)
YouGov
London
2021.01 - Current
- Delivered 7% growth against annual stretch target, closing the financial year at £3.78m vs. £3.54m budget.
- Led and secured a 3‑year, multi‑market, multi‑agency media network renewal worth £2.04m, strengthening long‑term strategic partnerships.
- Represented the business by speaking at industry events and large‑scale client webinars, delivering thought leadership to wide external audiences.
- Became the first person globally to sell a newly launched solution, achieving this within 5 weeks of release.
- Closed multiple net new six‑figure deals, including:
- £629k annual, 18‑market brand tracking subscription
- £508k annual, 20‑market syndicated profiling subscription
- £178k annual, 9‑market syndicated profiling subscription
Sales Associate
Hackett London
London
2016.10 - 2020.12
- Chosen as CRM Ambassador from a 22‑person team, improving system usage and enhancing customer return rates.
- Selected by senior management for the Sloane Street flagship, developing tailoring expertise and serving more VIP clients.
- Managed the company’s highest‑spending customer in 2018 with £22k annual spend.
- Helped deliver an exclusive event for Oakley Capital, generating £2k in sales and adding 15 new VIP clients.
Education
A-Levels - Politics, Law, History
Heathfield Community College
GCSEs (9) -
Heathfield Community College
Skills
- Strategic client relationship leadership
- Commercial growth and revenue ownership
- Insight‑driven decision making
- Cross‑functional project collaboration
- Team development and coaching
- High‑impact communication and presentation
- Salesforce
- Gong
- Microsoft (all)
Affiliations
- Passionate about all things sport and a committed Lord of the Rings fan. Most at home amongst nature - especially on a good hike with the promise of a pub at the end of the trail.
Timeline
Account Director (promoted through multiple roles)
YouGov
2021.01 - Current
Sales Associate
Hackett London
2016.10 - 2020.12
A-Levels - Politics, Law, History
Heathfield Community College
GCSEs (9) -
Heathfield Community College