Sales professional with a strong track record of exceeding targets across multiple channels.
Expertise in international distributor and key account management within EMEA, complemented by direct sales and management experience.
Highly skilled man manager and recruiter.
Outstanding team builder
Proficient in use of Salesforce and MS Office, with a focus on developing high-performing sales teams.
Salesforce trainer whilst at Core Health& Fitness
Achieved significant growth in local authority sales from £2m to £15m annually at Life Fitness..
Overview
14
14
years of professional experience
3
3
years of post-secondary education
Work history
Business Development and Relationship Manager – EM
Escape Fitness Ltd
Peterborough, Cambridgeshire
2023.08 - Current
Developed new business opportunities that led to increasing and maintaining pipeline of $700K to $1m
Streamlined internal procedures by introducing weekly review with main departments to ensure formalised communication of all existing orders and pending projects
Introduced quarterly formal business reviews with all distribution partners replacing previous "as needs" meetings. Reviews scheduled to include training for distributor sales teams on new products
Built lasting relationships with key stakeholders through consistent engagement activities and becoming part of distributors sales teams
Grew sales in EMEA Distributor business by 35% in first 12 months.
ACCOUNT MANAGER EMEA
CircleCloud Co
Taichung , Taiwan
2021.03 - 2022.09
Supported business relationships to foster loyalty and commitment.
Assisted in developing and implementing sales improvement plans for distribution partners to align with company growth objectives.
Aided in identifying new distribution partners in unrepresented territories.
Negotiated contracts to secure profitable deals.
Analysed sales data for identifying opportunities for growth. Led to growth in territory sales from $2.6m to $3.9m
Established strong rapport with clients through regular communication through implementing structured monthly performance and forecasting reviews
UK, MIDDLE EAST, AND AFRICA ACCOUNT MANAGER
True Fitness
St Louis , USA
2020.01 - 2021.01
Recruited 6 new distributors in territory including Saudi Arabia, Israel and UAE adding $750,000 to territory turnover.
Implemented monthly structured distributor meetings improving brand loyalty of distribution partners that increased product range from 30% to over 50% in 9 months
Facilitated presentations for potential clients to support new business partnerships.
Supported timely delivery of products and services to satisfy customer needs.
Maintained regular communication with clients to foster strong relationships.
Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
DIRECTOR OF EMEA DISTRIBUTOR SALES
Core Health & Fitness
High Wycombe, Buckinghamshire
2019.01 - 2019.10
· Driving team who had not been managed for 12 months to refocus on fundamental element of job, closing sales and making sure product is delivered.
· 6-month results started to show with highest order intake (67% over quota) and revenues (73% over quota) in periods 7 and 8 of 2019
· Refocused distributors in Qatar and Kuwait such that both territories had exceeded plan for year by end of June and combined to deliver $1m over budget at year end.
· Created new strategy to grow business in Saudi Arabia that will lead to having two distributors and securing major account.
· Created new pricing structure for Benelux market that led to $1.2m (150%) increase in revenue and 50% improvement in $ margin.
WESTERN EUROPEAN CHANNEL MANAGER
Core Health & Fitness
High Wycombe, Buckinghamshire
2017.01 - 2018.12
· Revised sales strategy and target markets leading to like for like increase in sales revenue from UK Direct Team by 93% in first year.
· Increased sales from Benelux distributor by 99% in second year in position
· Secured global sole supplier contract with fit20 chain based in Netherlands – fit20 now having 135 sites. Contract value €450,000 and €900,000 pa
· Won contract with Fit Boutique chain based in Netherlands. Initial €350,000 bespoke order with projected annual revenue of €300,000
EMEA ACCOUNT MANAGER
Core Health&Fitness
High Wycombe, Buckinghamshire
2014.01 - 2016.12
· Achieved over quota sales in all major markets managed and overall territory.
· Developed Swiss distributor from company who had been served notice of termination of contract due to poor performance into $800,000 pa account.
· Led strategic decision making in major accounts when brand merger occurred in 2016 resulting in reduction in number of distributors from over 70 to 35.
· Reduced debt line of Benelux partner from more than $1m to $500,000 and implemented plan that would see this debt reduce to zero by September 2020 whilst increasing sales revenue by 150% to $1.2m and increased sales margin by 50%.
INTERNATIONAL SALES MANAGER
Escape Fitness Ltd
Peterborough, Cambridgeshire
2012.01 - 2013.12
Successfully met sales targets in both years
Increased revenue from Middle East by $1.5m (over 100%) in 2013 by appointing new distributors in Saudi Arabia and UAE
Radically changed bonus and commission structure to ensure it drove increases in business.
Integrated process to ensure internal and external sales teams worked together to achieve common goals and stopped fighting each other for same business.
Created on boarding process for new sales staff.
Strengthened customer relationships, resulting in increased repeat business.
Education
Bachelor of Science - PE, Sports Science and Recreation Managememt
University of Loughborough
Loughborough
1979.09 - 1982.06
Affiliations
Cycles/runs/works out 5-6 days a week consistently (MyZone Hall of Famer)
Occasional golfer
Avid sports fan, particularly athletics
Timeline
Business Development and Relationship Manager – EM
Escape Fitness Ltd
2023.08 - Current
ACCOUNT MANAGER EMEA
CircleCloud Co
2021.03 - 2022.09
UK, MIDDLE EAST, AND AFRICA ACCOUNT MANAGER
True Fitness
2020.01 - 2021.01
DIRECTOR OF EMEA DISTRIBUTOR SALES
Core Health & Fitness
2019.01 - 2019.10
WESTERN EUROPEAN CHANNEL MANAGER
Core Health & Fitness
2017.01 - 2018.12
EMEA ACCOUNT MANAGER
Core Health&Fitness
2014.01 - 2016.12
INTERNATIONAL SALES MANAGER
Escape Fitness Ltd
2012.01 - 2013.12
Bachelor of Science - PE, Sports Science and Recreation Managememt
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