Dr. Grace Kite
Brighton,East Sussex,
Summary
I’m a marketing economist well known for helping companies use data and analysis to get business results. I have a track record of effective communication, including running workshops that build consensus and writing presentations and reports that people understand and can use. I’m a strategic thinker and have contributed ideas to the marketing industry via well-received talks, articles, and social media posts. I now want to apply my skill set in a focused way, to benefit the business I work for, rather than consultancy clients.
Overview
27
27
years of professional experience
Work History
Vice President
Analytic Partners
London
07.2024 - 11.2025
- Executed strategic exit plan for Magic Numbers - see below.
- Maintained team integrity, produced rapid business growth, and achieved all earn-out objectives.
Founder
Magic Numbers
London
03.2021 - 11.2025
- Founded and led Magic Numbers, which provided market mix modelling and marketing analytics in a people-friendly way.
- MMM projects included banks, credit cards, insurance, and aggregators at all ends of the quality/cost spectrum.
- We saw fast growth, always greater than 40% YoY, driven by effective B2B marketing that I designed and managed.
- Our analytics was done to high standards, and our results presentations were easy to understand and friendly. Clients gave us good reviews (8.5/9), acted on our advice, and got results.
- I managed the P&L, developed new products and successful strategies, negotiated contracts, assigned responsibilities, resolved conflicts, and, in the end, sold the business.
- Best of all, it was a happy place. I oversaw recruitment, training, vision and culture for a team of good people who often laughed together.
Columnist
Marketing Week
London
10.2022 - Current
- Developed influential concepts such as Margherita Funnel, Digital Rent, 3rd Age of Effectiveness, Lots of Littles, and Performance Plateau.
- This, along with my presence on LinkedIn and my talks at conferences like Cannes Lions, amounts to a significant thought-leadership presence in marketing effectiveness.
Founder
Magic Works
London
01.2023 - 11.2026
- Founded and grew Magic Works which offered practical and friendly training that covered what works in marketing and how to convince people to do the right thing.
- Researched marketer needs, created courses and assignments, and led branding and marketing.
Econometrician
Various
London
09.1999 - 09.2014
- Gained expertise in robust marketing mix modelling under guidance of Louise Cook, renowned trainer of Les Binet
- Applied research findings to influence decision-making alongside expert lobbyists at Save The Children.
- Full understanding of media via time spent in media agencies
- Roles were at MindShare, Kantar, Holmes & Cook, Mediacom, Save The Children, and Annalect
Education
Doctor of Philosophy - Economics
SOAS, University of London
London01-2011
Master of Science - Economics
London School of Economics
London01-2003
Bachelor of Science - Economics
University of Warwick
Warwick, WAR01-1999
Skills
- Commercial strategy
- Actionable research
- Stakeholder engagement
- Harmonising research results
- Market mix modelling
- Multi-touch attribution
Accomplishments
- I've helped clients to win 22 IPA awards, including the Grand Prix for Cadbury in 2022 and Gold for Yorkshire Tea in 2024
- I also helped Heineken to win the Grand Prix at Cannes
- I sit on the IPA's Effectiveness Leadership Group
Timeline
Vice President
Analytic Partners
07.2024 - 11.2025
Founder
Magic Works
01.2023 - 11.2026
Columnist
Marketing Week
10.2022 - Current
Founder
Magic Numbers
03.2021 - 11.2025
Econometrician
Various
09.1999 - 09.2014
Doctor of Philosophy - Economics
SOAS, University of London
Master of Science - Economics
London School of Economics
Bachelor of Science - Economics
University of Warwick