Dragos-Dan Surducan
London,Barking and Dagenham
Summary
Retail operations & business steering professional within H&M with experience in high-volume and complex store environments, including Global Flagship leadership. Strong expertise in operational excellence, workforce planning, and KPI-driven business steering. Proven ability to deliver consistently high volumes of work in fast-paced, high-pressure retail environments. Skilled in translating data and KPIs into actions that improve productivity, efficiency, and profitability. Strong commercial and financial awareness, change management, and cross-functional collaboration to drive cost-control, profitability, performance optimisation, and customer experience. Proven track record in people leadership, fostering high performance and productivity. Recognised for long-term loyalty and commitment.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work history
Trainee Area Controller
H&M
London, City of London
2026.05 - Current
- Supported business steering through analysis of sales, productivity, and profitability performance.
- Contributed to budgeting, forecasting, and performance review processes.
- Partnered with Area and Store Management teams to drive data-based decision making.
- Translated business insights into actionable plans to improve operational and financial results.
- Supported cost control initiatives and follow-up on key business targets.
Store Operations Manager
H&M
London, City of London
2025.08 - Current
- Led daily store operations, ensuring efficiency, compliance, and a seamless customer experience.
- Monitored and followed up on operational KPIs, implementing action plans to improve performance.
- Collaborated with Area Teams and Store Management to support commercial priorities and business goals.
- Led, coached, and developed operational teams to strengthen engagement and performance.
- Trained and supported Store Management teams on operational procedures and best practices.
- Ensured efficient goods flow, stockroom organization, and inventory management.
Global Flagship store manager
H&M
London, London
2019.02 - 2025.07
- Led all aspects of store operations and commercial performance for a high-volume Global Flagship location.
- Drove sales, profitability, and productivity through effective business planning and performance management.
- Managed and developed a large leadership team, fostering a culture of accountability, inclusion, and continuous development.
- Collaborated with Area and Country stakeholders to execute strategic initiatives and business priorities.
- Secured operational excellence across customer experience, stock management, workforce planning, and compliance.
- Led change management initiatives and supported the implementation of new concepts, tools, and ways of working.
- Acted as a role model for H&M values, driving employee engagement and a high-performance culture.
Operations Support Lead/ On-site Manager
H&M
Dublin, Ireland
2024.06 - 2024.12
- Provided operational leadership and on-site support to store teams, ensuring consistent execution of company standards, routines, and business priorities.
- Led coaching and development activities for managers and teams, supporting business performance, operational excellence.
- Partnered with Area Team to identify operational improvements, drive change initiatives, and support achievement of sales, productivity, and customer experience goals.
Department manager
H&M
London, London
2018.06 - 2019.01
- Led and developed a department team to deliver strong sales results and customer experience.
- Analyzed department KPIs and implemented commercial actions to drive growth and profitability.
- Managed scheduling, performance follow-up, and talent development within the team.
- Collaborated with store management to achieve overall business objectives.
- Acted as a role model.
Education
Bachelor of Business Administration - Finance and Accounting
University of Sunderland
London 2023.10 -
Master of Science - Physical Education, School Sports and Outdoor & Indoor Activities
Transilvania University of Brasov
Brasov, Romania 2006.10 - 2011.08
Skills
- Business Steering, Profitability & KPI Management
- Workforce Planning & Labor Management/ Cost Optimization
- Operational Excellence
- People Leadership and Coaching
- Performance, Productivity and Sales Management
- Commercial & Financial Awareness
- Change Management
- Cross-functional Collaboration
- Cost-control & Efficiency Management
Affiliations
- Team sports & active lifestyle; Cooking & culinary interests; Family & social well-being; Accounting, finance and business studies (ongoing studies).
Languages
Romanian
Native
French
Upper intermediate
Italian
Intermediate
Timeline
Trainee Area Controller
H&M
2026.05 - Current
Store Operations Manager
H&M
2025.08 - Current
Operations Support Lead/ On-site Manager
H&M
2024.06 - 2024.12
Bachelor of Business Administration - Finance and Accounting
University of Sunderland
2023.10 -
Global Flagship store manager
H&M
2019.02 - 2025.07
Department manager
H&M
2018.06 - 2019.01
Master of Science - Physical Education, School Sports and Outdoor & Indoor Activities
Transilvania University of Brasov
2006.10 - 2011.08