Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Voluntary
Timeline
Generic
Mr. Shahriyar Hassan

Mr. Shahriyar Hassan

London,Essex

Summary

10+years in DTC retail, B2B sales, account management, 4+ years in eCommerce. Responsibilities across market expansion, strategic brand consultation, and operational management.


Currently Head of Business Development at TikTok Shop (Beauty), London, United Kingdom. Leading team of 15 to achieve GMV $68M p/y. Motivated to use leadership, strategic and communication skills to achieve scaled growth for the business.


Experienced key-note speaker in social commerce and establishing partnerships with marketing agencies and ISV-integrators.

Overview

4
4
years of professional experience
4036
4036
years of post-secondary education

Work History

Head of Business Development, Global eCommerce

TikTok, Bytedance
London
07.2021 - Current
  • Leading team of 15 Business Development and Account Managers, including hiring, coaching, managing OKRs, and driving results across multiple beauty sub-categories. Conduct regular WBR/QBR business reviews. Achieved, 76k incremental merchandise, $17M in GMV QoQ.
  • Launched TikTok BPO Romania department with 25+ new hires to execute mass onboarding and community account management strategies; elevating sellers from Tier 0 to Tier 2 cold start. Achieving 800 new acquisitions QoQ, $4.5k+ GMV in the first 30 days.
  • Designed lead management frameworks, CRM funnel development, and led end-to-end onboarding and cold-start account incubation through a Beauty Category Accelerator Program.
  • Managed key-SMB brands, resulting in average 7% QoQ GMV increase across Live Shopping, Video, and Affiliate channels. Underpinned with 20% ads media plan adoption performing avg 6ROAS maintained in H1.

National Key Account Manager

Procter & Gamble
Harrogate , Yorkshire
04.2021 - 06.2022

Managed two accounts, Lenor $30M, Pampers $60M.

  • Launched TESCO-exclusive Pampers Plastic-Free sustainable range, leading a digital marketing campaign and store POS display, driving category volume and value growth. Developed and executed a Joint Business Plan to increase £6M revenue by 8% in FY22/23. Expanded distribution by 30% across 600 stores.
  • Full ownership of the $30M Fabric Softeners business (Lenor & Fairy) at ASDA, including P&L management. Increased display in 300 stores by modelling R&Os and presenting data-centric sales strategies, identifying growth opportunities for incremental sales.

Head of Engineering Partnerships

Warwick Boring, Elon Musk - The Boring Company
, West Midlands
12.2020 - 09.2021
  • Led a 30-member team to design and manufacture a tunnel boring machine, ranking in the top 3% of global finalists in a competition hosted by Elon Musk and the Boring Company.
  • Raised £600,000 from global construction companies in 3 months, while negotiating sponsorship agreements and managing legal aspects of procurement and insurance.

Education

Law LLB Qualifying Degree - Law & Business

University of Warwick

Mandarin HSK-1 - Education and Policy

Beijing University
China, Beijing

Skills

  • Marketplace Expansion
  • Performance Analytics
  • Media Planning
  • Account management
  • Lead Management
  • Brand Consulting
  • Process Improvement
  • Data analysis
  • Programme Launch and Compliance

Accomplishments

  • TikTok Bytestyles Award 2023 after launching Romania market operations to scale UK A&I team.
  • One Shot Juice, Independent business serving local communities with raw-juice recipes, 1K customers p/w
  • Table Tennis, Fellows Cranley Essex County Champion 2013

Languages

English
Native
Chinese (Mandarin)
Beginner

Voluntary

  • The University of Warwick & Sutton Trust Out-Reach Mentor - Led campus workshops for 20 school students. Mentored students by working on projects and exam preparation

Timeline

Head of Business Development, Global eCommerce

TikTok, Bytedance
07.2021 - Current

National Key Account Manager

Procter & Gamble
04.2021 - 06.2022

Head of Engineering Partnerships

Warwick Boring, Elon Musk - The Boring Company
12.2020 - 09.2021

Law LLB Qualifying Degree - Law & Business

University of Warwick

Mandarin HSK-1 - Education and Policy

Beijing University
Mr. Shahriyar Hassan