Douglas Charles Mitchell
Cumbernauld,North Lanarkshire
Summary
Results-driven Marketing Executive at Slater Menswear with strong communication and stakeholder management skills. Experienced in working within fast-paced, high-pressure environments, while maintaining a professional organised approach. Confident liaising with both external business partners and internal management to support strategic marketing initiatives to deliver company objectives.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Marketing executive
Slater Menswear
Glasgow, Glasgow City
2025.01 - Current
- Plan and deliver multiple marketing campaigns across the business, including both company-wide initiatives and targeted campaigns for individual store locations.
- Leading regional marketing campaigns, including a campaign in Leeds. Using consumer insight and demographic targeting to drive increased store turnover.
- Manage and develop brand partnerships, including headline sponsorship collaborations with three racecourses to increase brand awareness and support sales growth.
- Identify and pursue new marketing opportunities that help modernise brand perception and expand audience reach.
- Collaborate with internal stakeholders and external partners to ensure campaigns align with company objectives and deliver measurable results.
E-commerce Product Assistant
Slater Menswear
Glasgow, Glasgow City
2024.04 - 2025.01
- Managed the upload and maintenance of online product listings, ensuring accuracy across descriptions, imagery, and product details.
- Supported ecommerce photoshoots, helping present products in a visually engaging way to maximise online conversion potential.
- Used retail experience from the shop floor to provide practical insights into customer preferences and purchasing behaviour.
- Implemented SEO-friendly product descriptions in collaboration with affiliate partners to enhance organic search performance.
- Conducted data analysis on product performance, using sales insights to identify opportunities to optimise visibility and increase revenue.
Sales executive
Slater Menswear
Glasgow, Glasgow City
2018.07 - 2024.04
- Assisted customers in selecting and fitting suits for key life events, including weddings, proms, and formal occasions.
- Delivered personalised tailoring guidance to ensure the best fit and customer satisfaction.
- Utilised strong problem-solving skills to meet individual customer needs while maintaining professionalism in a fast-paced retail environment.
- Acted as a brand ambassador by consistently representing the company’s core values and high customer service standards.
Education
Bachelor of Arts - International Marketing
Glasgow Caledonian University
Glasgow 2020.09 - 2024.04
Skills
- Strategic Marketing Planning
- Campaign Management
- Budget Management
- B2B Communications
- SEO techniques
- ROI analysis
- Calm under pressure
- Team co-ordination
Marketing Campaigns
- Leeds Store Uplift
- Hamilton Racecourse
- Ayr Racecourse
- Musselburgh Racecourse
- Raceday.rtv
- Glasgow Warriors
- Capital Radio
- Beatson Cancer Charity
Timeline
Marketing executive
Slater Menswear
2025.01 - Current
E-commerce Product Assistant
Slater Menswear
2024.04 - 2025.01
Bachelor of Arts - International Marketing
Glasgow Caledonian University
2020.09 - 2024.04
Sales executive
Slater Menswear
2018.07 - 2024.04