Dontai Wilson

I am a driven Marketing undergraduate with a passion for understanding what influences consumer decisions and how brands build meaningful connections with their audiences. In my current role as a Customer Service Assistant, I have developed strong communication and problem-solving skills while also gaining valuable insight into consumer behaviour and satisfaction. I am eager to apply my academic knowledge and practical experience in a marketing role where I can contribute to the creation of engaging campaigns and support brand growth.

L’Occitane Consumer Research Project

University Marketing Assignment

• Conducted market research analysing consumer perceptions, brand positioning, and purchasing behaviour relating to L'Occitane en Provence.
• Designed and evaluated research findings to identify key consumer motivations and provide recommendations for improving customer engagement.
• Strengthened skills in consumer insight, market analysis, and data interpretation.

Business Coursework Project

• Planned and delivered a small-scale sales activity, including pricing, promotion, and customer interaction strategies.
• Applied communication and teamwork skills to maximise engagement and evaluate sales performance.
• Developed practical understanding of promotional techniques and consumer behaviour.