Donna Letley
Rochester,Kent
Summary
- An accomplished Sales and Client Management professional across a variety of sectors.
- Thrives in fast-paced, detail-driven environments, leveraging strong attention to detail and high-level critical thinking.
- Adaptable leader and persuasive negotiator with superior record of client commendation and satisfaction.
- Skilled in creating bespoke Events to promote services, and increase sales.
Overview
23
23
years of professional experience
Work history
Event Director
The Soul Camp
2021.03 - Current
- Oversee preparation and management of event budgets, delivering at or below projected costs.
- Provide pre and post-event paperwork, completing documents within agreed timeframes.
- Foster relationships with local and national vendors to support favourable pricing and delivery options.
- Manage supply chain and onsite logisitics
- Plan and efficiently organise activities, details and timelines for large- and small-scale events.
- Managing Sales cycles both outbound and inbound
- Leverage industry knowledge and vendor relationships to source high-quality event supplies and services.
- Interview clients to understand event scopes of work, establish budgets and timelines.
- Client Relationship Management.
- Onsite Event Management and management of onsite staff.
Director
RDS Business Management Ltd
Rochester, Kent
2020.05 - Current
- Generated new leads and opportunities to maximise revenue.
- Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
- Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
- Analysed industry and competitor trends to enhance sales strategy.
- Resolved staff and client issues effectively and efficiently, enhancing business performance and growth.
- Developed strategic partnerships to expand client base.
- Built focused new client networks, growing business opportunities and increasing revenue possibilities.
Senior Key Account Manager
First Choice Business Systems
Orpington
2006.03 - 2023.02
- Launched digital marketing campaign and virtual engagement initiatives to increase product uptake across key accounts.
- Employed exceptional rapport-building skills to nurture key relationships.
- Distilled market data and trends to produce detailed reports.
- Communicated new products and services to drive customer interest and boost sales.
- Consistently achieved and exceeded targets.
- Management of trainees.
- Drove business growth within specified sales territories through strategic and tactical solution implementation.
Corporate Account Manager
Digicorp
London
2019.09 - 2020.06
- Management and Development of current client base
- Secured sales by providing recommendations to promote brand effectiveness and product benefits.
- Generated new client relationships/sales
- Solution/Consultative Sales
Senior Key Account Manager
Quadient
2017.10 - 2019.09
- Consultative mail room solutions/software sales.
- Employed exceptional rapport-building skills to nurture key relationships.
- Communicated new products and services to drive customer interest and boost sales.
- Generate new business accounts as well as developing current client base
Key Account Manager
Xeretec
London
2015.02 - 2017.08
- Technology - consultative sales.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Identified expansion opportunities, developing existing product ranges and increasing stockists to drive sales.
- Communicated new products and services to drive customer interest and boost sales.
- Identified new prospects and executed cold calls to grow and develop pipeline.
- Consistently achieved and exceeded monthly/quarterly/yearly targets
Commercial Manager/Cast Member
Showtime Tenerife
Tenerife
2012.03 - 2015.01
- Maximising ticket sales
- Creating Marketing material for local vendors
- Promotional activity
- Performance in the show as a professional cast member
Entertainment Manager
Thomas Cook
Overseas
2001.03 - 2006.01
- Managed family entertainment programme.
- Optimised event PR and marketing to grow resort popularity.
- Maintained detailed, thorough diary management to ensure smooth-running events alongside day-to-day hospitality offerings.
- Performance in all professional shows and activities.
Education
Higher National Diploma - Performing Arts
Mid Kent College
Maidstone, Kent 1996.09 -
GCSEs -
The Rochester Grammar School
RochesterSkills
- Market trends understanding
- Account management
- Relationship management with clients and suppliers
- Complex negotiations
- Business development
- Excellent presentation skills
Timeline
Event Director
The Soul Camp
2021.03 - Current
Director
RDS Business Management Ltd
2020.05 - Current
Corporate Account Manager
Digicorp
2019.09 - 2020.06
Senior Key Account Manager
Quadient
2017.10 - 2019.09
Key Account Manager
Xeretec
2015.02 - 2017.08
Commercial Manager/Cast Member
Showtime Tenerife
2012.03 - 2015.01
Senior Key Account Manager
First Choice Business Systems
2006.03 - 2023.02
Entertainment Manager
Thomas Cook
2001.03 - 2006.01
Higher National Diploma - Performing Arts
Mid Kent College
1996.09 -
GCSEs -
The Rochester Grammar School