Summary
Overview
Work history
Education
Skills
Timeline
Generic

Donna Letley

Rochester,Kent

Summary

  • An accomplished Sales and Client Management professional across a variety of sectors.
  • Thrives in fast-paced, detail-driven environments, leveraging strong attention to detail and high-level critical thinking.
  • Adaptable leader and persuasive negotiator with superior record of client commendation and satisfaction.
  • Skilled in creating bespoke Events to promote services, and increase sales.

Overview

23
23
years of professional experience

Work history

Event Director

The Soul Camp
03.2021 - Current
  • Oversee preparation and management of event budgets, delivering at or below projected costs.
  • Provide pre and post-event paperwork, completing documents within agreed timeframes.
  • Foster relationships with local and national vendors to support favourable pricing and delivery options.
  • Manage supply chain and onsite logisitics
  • Plan and efficiently organise activities, details and timelines for large- and small-scale events.
  • Managing Sales cycles both outbound and inbound
  • Leverage industry knowledge and vendor relationships to source high-quality event supplies and services.
  • Interview clients to understand event scopes of work, establish budgets and timelines.
  • Client Relationship Management.
  • Onsite Event Management and management of onsite staff.

Director

RDS Business Management Ltd
Rochester, Kent
05.2020 - Current
  • Generated new leads and opportunities to maximise revenue.
  • Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Analysed industry and competitor trends to enhance sales strategy.
  • Resolved staff and client issues effectively and efficiently, enhancing business performance and growth.
  • Developed strategic partnerships to expand client base.
  • Built focused new client networks, growing business opportunities and increasing revenue possibilities.

Senior Key Account Manager

First Choice Business Systems
Orpington
03.2006 - 02.2023
  • Launched digital marketing campaign and virtual engagement initiatives to increase product uptake across key accounts.
  • Employed exceptional rapport-building skills to nurture key relationships.
  • Distilled market data and trends to produce detailed reports.
  • Communicated new products and services to drive customer interest and boost sales.
  • Consistently achieved and exceeded targets.
  • Management of trainees.
  • Drove business growth within specified sales territories through strategic and tactical solution implementation.

Corporate Account Manager

Digicorp
London
09.2019 - 06.2020
  • Management and Development of current client base
  • Secured sales by providing recommendations to promote brand effectiveness and product benefits.
  • Generated new client relationships/sales
  • Solution/Consultative Sales

Senior Key Account Manager

Quadient
10.2017 - 09.2019
  • Consultative mail room solutions/software sales.
  • Employed exceptional rapport-building skills to nurture key relationships.
  • Communicated new products and services to drive customer interest and boost sales.
  • Generate new business accounts as well as developing current client base

Key Account Manager

Xeretec
London
02.2015 - 08.2017
  • Technology - consultative sales.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Identified expansion opportunities, developing existing product ranges and increasing stockists to drive sales.
  • Communicated new products and services to drive customer interest and boost sales.
  • Identified new prospects and executed cold calls to grow and develop pipeline.
  • Consistently achieved and exceeded monthly/quarterly/yearly targets

Commercial Manager/Cast Member

Showtime Tenerife
Tenerife
03.2012 - 01.2015
  • Maximising ticket sales
  • Creating Marketing material for local vendors
  • Promotional activity
  • Performance in the show as a professional cast member

Entertainment Manager

Thomas Cook
Overseas
03.2001 - 01.2006
  • Managed family entertainment programme.
  • Optimised event PR and marketing to grow resort popularity.
  • Maintained detailed, thorough diary management to ensure smooth-running events alongside day-to-day hospitality offerings.
  • Performance in all professional shows and activities.


Education

Higher National Diploma - Performing Arts

Mid Kent College
Maidstone, Kent
09.1996 -

GCSEs -

The Rochester Grammar School
Rochester

Skills


  • Market trends understanding
  • Account management
  • Relationship management with clients and suppliers
  • Complex negotiations
  • Business development
  • Excellent presentation skills

Timeline

Event Director

The Soul Camp
03.2021 - Current

Director

RDS Business Management Ltd
05.2020 - Current

Corporate Account Manager

Digicorp
09.2019 - 06.2020

Senior Key Account Manager

Quadient
10.2017 - 09.2019

Key Account Manager

Xeretec
02.2015 - 08.2017

Commercial Manager/Cast Member

Showtime Tenerife
03.2012 - 01.2015

Senior Key Account Manager

First Choice Business Systems
03.2006 - 02.2023

Entertainment Manager

Thomas Cook
03.2001 - 01.2006

Higher National Diploma - Performing Arts

Mid Kent College
09.1996 -

GCSEs -

The Rochester Grammar School
Donna Letley