Donald Lee
Summary
A results-driven professional with 8+ years of experience in research, data analytics, strategic planning, and team management, I consistently leverage interdisciplinary expertise to deliver informed decision-making, enhanced operational efficiency, and significant cost savings.
I firmly believe in the power of user-centric AI tools to drive company success and possess the innovative and problem-solving acumen to navigate complex challenges. My proven ability to communicate effectively and champion AI transformation among colleagues ensures seamless adoption of new technologies and maximizes overall work efficiency.
Overview
11
11
years of professional experience
Work history
Marketing Manager
LOOPLIVE COMPANY LIMITED
10.2021 - 01.2025
- Directed R&D and business development projects, including digital product development (web & app), ensuring alignment with funding objectives and delivering ROI-focused outcomes through cross-functional collaboration.
- Led end-to-end digital product development for an e-commerce platform and website, designing robust data tracking mechanisms for comprehensive analysis and product enhancement. This included creating an internal Data Annotation Dashboard, streamlining data validation for downstream analytics.
- Collaborated with R&D and UI teams to optimize digital product features, leveraging data insights to enhance user experience and journey, directly impacting customer growth and retention.
- Executed comprehensive quantitative and qualitative marketing and customer research, utilizing advanced statistical methods and machine learning to identify key data sources for in-depth business analysis and strategic planning.
- Managed data-driven digital marketing strategies (SEO, Google Ads, Meta Ads, WhatsApp Marketing), analyzing campaign performance to inform budget allocation and presenting data-backed recommendations in periodic reports to stakeholders.
- Highlighted Data Science Project: (as the role of digital product manager) Keywords Recommender: Led the development of a user-centric AI tool for merchants, automating keyword extraction from product descriptions to enhance search relevance and improve potential customer discovery.
- Customer Behavior Analysis: Applied machine learning methodologies via an internal data annotation dashboard to conduct comprehensive customer behaviour analysis, providing critical insights into consuming patterns that directly informed and optimised digital marketing strategies.
- Highlighted IT Projects (as Digital Product Manager) Company Website Development: Coordinated UI/UX designers and R&D teams to successfully develop and launch the official company website, and collaborated with Sales and Marketing to integrate Google Analytics for SEO strategies, ensuring alignment with strategic business objectives.
- SaaS E-commerce Platform & Mobile App: Designed and delivered a user-friendly SaaS-based e-commerce website and mobile application, incorporating comprehensive features such as product, live/short video, membership, inventory, and shipping management systems to enhance operational capabilities and user experience.
- Internal Data Dashboard: Automated exploratory data analysis workflows into a real-time dashboard, fostering a data-driven culture within the team and streamlining decision-making processes.
- Data Annotation Dashboard: Developed a specialized dashboard to facilitate efficient product labelling and annotation, crucial for improving data quality and enabling advanced analytical insights.
Content Safety Manager (Oversea)
BIGO
08.2019 - 06.2021
- Formulated and implemented data-driven policies and strategy for content recall utilizing diverse machine learning algorithms, successfully applying custom data models to new datasets for the internet advertisement platform.
- Managed a Quality Assurance team of 300+, establishing KPI & OKR performance evaluation systems that achieved 99%+ team performance, directly enhancing data accuracy and optimizing data cleaning processes crucial for analytical integrity.
- Managed vendor performance for 6 BPO companies with a monthly budget exceeding USD 1 million, optimizing service-level agreements to ensure operational efficiency and cost management.
- Developed and executed data-driven Quality Assurance projects using statistical methods to provide business growth solutions, identifying key data points and presenting findings to inform strategic decisions and improve profitability.
- Streamlined management efficiency by identifying pain points, establishing standardized processes (SOPs), and automating workflows, contributing to operational cost savings.
- Highlighted Data Science Project Automated Content Compliance Analysis: Monitored diverse user content (image, text, audio) and deployed advanced AI tools to automate the detection of illegal content. Critically reviewed AI performance and devised data-informed strategies for content recall, ensuring robust platform compliance and user safety.
Officer
The Hong Kong Council of Social Service
01.2018 - 07.2019
- Managed comprehensive research initiatives focused on social policy, including designing and conducting quantitative (600+ questionnaires) and qualitative (20+ in-depth interviews) studies over 1.5 years.
- Analyzed complex socio-economic data to identify challenges and advocate for evidence-based intervention policies, translating research findings into actionable recommendations for institutional support and improved outcomes.
Research Assistant
Department of Public Policy, City University of Hong Kong
11.2013 - 03.2015
- Provided comprehensive research support to Project Flame, including data analytics, qualitative interviews, and literature reviews, contributing to social innovation and entrepreneurship initiatives.
Education
M.Sc. - Data Science and Business Statistics
The Chinese University of Hong Kong
01.2023 - 1 2025
Master of Arts - Global Studies
University of Freiburg
01.2015 - 1 2017
Bachelor of Social Science (Hons) - Policy Studies and Administration
City University of Hong Kong
01.2010 - 1 2013
Skills
- Python and R programming
- SQL database management
- Data visualization with Tableau and Power BI
- Microsoft Office proficiency
- Large language model engineering
Languages
Cantonese
Native
Chinese
Native
English
Fluent
German
Intermediate
Timeline
M.Sc. - Data Science and Business Statistics
The Chinese University of Hong Kong
01.2023 - 1 2025
Marketing Manager
LOOPLIVE COMPANY LIMITED
10.2021 - 01.2025
Content Safety Manager (Oversea)
BIGO
08.2019 - 06.2021
Officer
The Hong Kong Council of Social Service
01.2018 - 07.2019
Master of Arts - Global Studies
University of Freiburg
01.2015 - 1 2017
Research Assistant
Department of Public Policy, City University of Hong Kong
11.2013 - 03.2015
Bachelor of Social Science (Hons) - Policy Studies and Administration
City University of Hong Kong
01.2010 - 1 2013
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