Summary
Overview
Work history
Education
Skills
Languages
Custom
Timeline
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Diyan Ng

Diyan Ng

Leighton Buzzard

Summary

Detail-oriented professional with expertise in demand analysis, market trend awareness, and supply chain management. Proficient in Microsoft Office, Excel, and ERP systems, with strong skills in English and Chinese typing. Adept at developing sales and operation plans through effective demand forecasting. Committed to leveraging analytical skills to drive business success and optimise operational efficiency.

Overview

24
24
years of professional experience
10
10
years of post-secondary education

Work history

Demand Planner

LG Electronic U.K. Ltd
01.2023 - Current
  • Collaborated with Marketing, Sales, and Supply Chain teams across UK, EU, and Korea to optimise forecasting processes and achieve 97% fill ratio KPI.
  • Conducted weekly statistical analyses of historical trends, PSI, and market data to generate accurate forecasts and identify product movement trends.
  • Managed ordering, logistics, and warehouse operations using SAP, Oracle, and ERP systems.
  • Oversaw transportation logistics by sea, air, and road from various EU and Asia hubs.
  • Monitored inbound and outbound warehouse operations and reverse logistics to maintain supply-demand balance.
  • Engaged with key accounts daily to provide service solutions, quotations, inventory updates, and ETA information.
  • Supervised OBS programme with 3PL for product returns and payment refunds on LG.com.
  • Achieved Best KPI Performer award in 2023.

Sales and Marketing Manager

Kingsun Enterprises (H.K.) Co., Ltd.
, Hong Kong
02.2005 - 01.2023
  • Managed global business account with importers and retailers, overseeing USD 25 million turnover annually.
  • Cultivated strong with UK, US, EU retailers over 15 years.
  • Specialised in comprehensive sales and marketing programmes, including product development and pricing negotiations.
  • Collaborated with buyers to develop tailored marketing plans for various promotional programmes.
  • Led a team of 15 staff, ensuring quality control and efficient production management.
  • Organised international trade shows to explore new market sales channels such as National Hardware Show in Las Vegas US and Spoga Gafa in Cologne Germany.
  • Conducted regular travel to US and Europe for updated marketing insights.
  • Participated in conferences with senior management of leading retailers.
  • Achieved the Best Supplier Award of Argos 2019 and Product Development Award of Tesco
    2016.

Senior Marketing Officer

Wide Loyal Industries Ltd.
02.2003 - 02.2005
  • Managed seasonal lighting business, generating up to USD 5 million annually.
  • Handled diverse overseas customers in US, South America, South Africa, Japan and Korea, including US key retailers like Walmart, Target and Lowe's.
  • Conducted price negotiations and product presentations, arranging factory visits for buyers.
  • Prepared marketing research to support product development initiatives.
  • Produced comprehensive marketing reports, including sales forecasts and competitor analyses.
  • Coordinated with various departments in China, managing a team of four to five staff in Hong Kong.
  • Organised trade shows, notably Hong Kong Lighting Fair and Canton Fair 2003 & 2004.

Project Assistant (Temporary Job)

Super (TV) Advertising Co. Ltd.
06.2002 - 11.2003
  • Conducted comprehensive market analysis to identify trends and opportunities.
  • Developed marketing proposals and promotion programmes to enhance outreach.
  • Created compelling copy for diverse advertisements to engage target audiences.
  • Scheduled media planning to optimise advertising effectiveness.

Summer Intern

Penton Media Asia Ltd.
07.2001 - 08.2001
  • Streamlined database system for clients to enhance accessibility.
  • Conducted research on Internet World and Asian Electronic Industry trends.
  • Prepared marketing and sales presentation materials for promotional activities.
  • Followed up with clients to obtain required information and manage direct mailings.

Education

Bachelor of Business Administration - Marketing, Management

Hong Kong University of Science and Technology
09.1999 - 06.2002

Secondary 1-7 - Hong Kong Advanced Level Examination, Hong Kong Certificate of Education Examination

HKTA Tang Hin Memorial Secondary School
09.1992 - 07.1999

Skills

  • Computer: Microsoft Office, Excel, Formulas, V-lookups, Pivot tables
  • English and Chinese Typing
  • Demand analysis
  • Market trend awareness
  • Sales and operation plans
  • Demand forecasting
  • Supply chain management
  • ERP systems

Languages

English
Fluent
Mandarin
Fluent
Cantonese
Native
Korean
Intermediate
Japanese
Intermediate
French
Beginner

Custom

  • Travelling - Japan, Korea, Thailand, Taiwan, Australia, Germany, France, UK, US and Canada
  • Art- Certified Zentangle Teacher (US)
  • Art - Certified Teacher of Pastel Nagomi Art (Japan)
  • Sports - Swimming, dancing, cycling, hiking
  • Cooking and baking

Timeline

Demand Planner

LG Electronic U.K. Ltd
01.2023 - Current

Sales and Marketing Manager

Kingsun Enterprises (H.K.) Co., Ltd.
02.2005 - 01.2023

Senior Marketing Officer

Wide Loyal Industries Ltd.
02.2003 - 02.2005

Project Assistant (Temporary Job)

Super (TV) Advertising Co. Ltd.
06.2002 - 11.2003

Summer Intern

Penton Media Asia Ltd.
07.2001 - 08.2001

Bachelor of Business Administration - Marketing, Management

Hong Kong University of Science and Technology
09.1999 - 06.2002

Secondary 1-7 - Hong Kong Advanced Level Examination, Hong Kong Certificate of Education Examination

HKTA Tang Hin Memorial Secondary School
09.1992 - 07.1999

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Diyan Ng