Divyangana Verma
London
Summary
Strategic and results-driven Senior Account Executive with 1.5 years experience in media strategy, campaign management, and client collaboration. Proven success in optimizing digital plans, steering advertising campaigns, and transforming data into impactful insights, particularly within the asset management sector. Seeking to transition agency-side expertise and insights to a client-side role, and open to roles in the field of marketing and strategy.
Overview
5
5
years of professional experience
Work History
Senior Account Executive
Fundamental Media
12.2023 - Current
- Plan and present media strategy for ongoing briefs/campaigns for existing clients- Finance (asset managers)
- Work closely with Account Managers to develop and deliver strategic digital plans across multiple clients
- Implement integrated advertising campaigns (all media, online and offline) while managing budget allocation of over £20m
- Work with and maintain relationships with industry partners such as clients, publishers, media vendors, and creative agencies for all aspects of the project
- Transform data into actionable insights, enabling data-driven decisions and fine-tuning of marketing strategies
- Lead weekly status and campaign calls with clients
- Prepare competitive data overview, analysis, and presentations
Account Executive
Fundamental Media
09.2022 - 11.2023
- Trafficked to serve ads and analyzed campaigns to monitor key performance metrics as part of campaign health checks
- Launched and managed 20+ multi-channel campaigns, working with social, programmatic, and direct buys, leading to a 10% increase in campaign performance and a 15% reduction in ad spend
- Content management- liaised with the client and the publishers to run the content activity on a day-to-day basis
- Implemented a robust A/B test approach for paid media campaigns- harnessing 1st party data to develop audience strategies and utilize mar-tech tools for driving results
- Proactively prepared assessment of media, and event opportunities, along with staying updated on the latest industry trends
- Identified and capitalized on three key industry trends, resulting in a 25% growth in campaign reach and a 20% improvement in brand visibility
Digital & Brand Marketing
Keventers Milkshakes and Desserts
01.2021 - 05.2021
- Headed a marketing team of 5 for Donate Oxygen India Campaign to help raise more than £98k through social media during the global pandemic
- Managed Influencer marketing for the Valentine's Day campaign, resulting in an increase in engagement rate on social media by 25%
- Supervised advertising, packaging design, and other marketing collaterals to ensure consistency in branding
- Created 30+ CRM copies and product descriptions used by Uber Eats and Zomato
- Produced in-depth competition scan report to support the launch of Keventers' Ice Creamery campaign in 7 states
Strategic Planning
TBWA\
04.2019 - 05.2019
- Conducted competitor tracking and competition analysis, consumer profiling, and market analysis for 5+ clients
- Carried out primary research on Gaming Industry in India to meet existing client's needs
Education
MSc Marketing & Strategy -
Warwick Business School
Coventry, UK09.2022
BA Media Communication - Advertising
Symbiosis International University
Pune, India08.2020
Skills
- Languages: English (Native speaker); Hindi (Native speaker); Punjabi(Intermediate)
- Interests: Yoga, Meditation and Dance
- Soft skills: Teamwork, Communication, Project Management, Stress Management, Critical Thinking, Decision making, Problem-solving, Time Management, Attention to Detail, Stakeholder Management, Budget Management, Relationship Building
- IT: Microsoft Suite- Excel, Word & PowerPoint (Advanced); R Studio (Beginner); SharePoint (Advanced); Adobe Photoshop (Beginner); Adobe Illustrator (Beginner); Campaign Manager 360 (Intermediate); Meta Ads Manager (Advanced); LinkedIn Campaign Manager (Advanced); Canva (Advanced)
Websites
Extra Curricular Experience
- University of Warwick, Student Experience Ambassador, 03/01/22, 03/01/22, Ensuring a smooth student experience by keeping track of different student touchpoints
- Symbiosis International University, Student Council, Event Coordinator, 08/01/17, 08/01/20, Organised and supervised events, prepared budgets, and worked with vendors to deliver 15+ successful events
- Symbiosis Advertising Club, Core Committee Member, 07/01/19, 08/01/19, Mentored a group of 70 students and conducted various society sessions
- Volunteer Work- Women Empowerment, Gramiksha and Udayan Care, 01/01/19, 07/01/19, Planned, developed & executed a district-wide summer camp project in 5 government schools, Led Airtel Delhi Half Marathon's #GirlToGreat campaign, involving 250+ participants across Delhi, India
Timeline
Senior Account Executive
Fundamental Media
12.2023 - Current
Account Executive
Fundamental Media
09.2022 - 11.2023
Digital & Brand Marketing
Keventers Milkshakes and Desserts
01.2021 - 05.2021
Strategic Planning
TBWA\
04.2019 - 05.2019
MSc Marketing & Strategy -
Warwick Business School
BA Media Communication - Advertising
Symbiosis International University